Low-Key Legends

Rogue Studio
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Sharing the insider conversation on the business of creativity. Chatting with the people behind the most legendary work in the creative industry. What are the tools and mindsets that lead to this success? Let's dive and explore together in our quest to become legendary.

  1. The Designer's Guide to Thriving in the AI Era - Insights with Sara Vienna, Metalab CDO

    7月11日

    The Designer's Guide to Thriving in the AI Era - Insights with Sara Vienna, Metalab CDO

    AI has creative professionals split between fear and fascination. "Is this an opportunity or a threat?" This question has been on every creative's mind, so I wanted to chat with someone on the forefront of this conversation.Today on Low-Key Legends, I sit down with Sara Vienna, Chief Design Officer of MetaLab, a design firm that since 2006 has been helping some of the most innovative startups and reputable brands—like Uber, Slack, MidJourney, and Google—design, build, and ship products that are worth talking about. Sara is passionate about both embracing AI's potential and honestly addressing its risks for the design community.But our conversation goes beyond just AI. We explore the timeless principles that drive great design—from product design to branding, we discuss how to craft ideas that are unique, advance culture toward a better future, and achieve product-market fit, whether you're working with legacy brands or startups.Besides being brilliant, Sara is a pure joy and a champion of designers everywhere. Grab a pen and get ready to take notes—I think you're really going to love this conversation. Let's get into it.Sara's AI Article → www.metalab.com/blog/designing-new-relationship-with-aiSocial:Metalab → www.metalab.comInsta → www.instagram.com/sraviennaTwitter / X → x.com/sravienna?lang=enLinkedIn → www.linkedin.com/in/saravienna

    1 小時 24 分鐘
  2. The Secrets Behind The Most Successful Designers

    4月11日 · 附贈內容

    The Secrets Behind The Most Successful Designers

    In this special episode of Low-Key Legends, we distill the most powerful insights from our Season 2 conversations with design industry titans. Discover Christian Helms' (Helms Workshop) strategies for creating unfair business advantages through branding, Studio 28K's storytelling methodology, Simon Dixon's perspective on creativity as humanity's essential fuel, and Bryan James' approach to using personal taste and positivity to create a more distinctive digital landscape. These career-changing lessons are packed with actionable advice for designers, brand strategists, and creative professionals at all levels.CHAPTERS:00:00 - Introduction00:35 - Christian Helms: Creating Unfair Business Advantages13:45 - Studio 28K: Storytelling as Project Fuel24:57 - Simon Dixon: Creativity as Humanity's Fuel33:44 - Bryan James: Personal Taste & Digital Differentiation49:48 - Conclusion GUESTS ON SOCIAL:Christian Helms → helmsworkshop.comStudio 28K → 28k.studioSimon Dixon → dixonbaxi.comBryan James → brybry.co

    50 分鐘
  3. S2.E16. The Art of Staying Creatively Relevant with Bryan James

    3月28日

    S2.E16. The Art of Staying Creatively Relevant with Bryan James

    On this episode of Low-Key Legends Bryan James and I explore the challenges creatives face in staying relevant and true to their personal taste. We discuss the impact of social media on creative work, the importance of maintaining one's unique taste, and how personal experiences can influence design. We explore how to overcome creative blocks, the balance between client needs and personal vision, and the significance of authenticity in the creative process.We also dive deep into the impact of technology on design, the legacy of creativity, and personal definitions of success. Our chat emphasizes the need for all designers to find their unique voice and the significance of creating work that resonates emotionally with audiences.Bryan on Social:Website → brybry.coWebsite → visuals.brybry.coInstagram → www.instagram.com/brybrystudioTwitter → x.com/WengersToyBus

    2 小時 8 分鐘
  4. S2.E15. Brands, Boots, & Beer: Crafting Cultural Icons with Christian Helms

    2月21日

    S2.E15. Brands, Boots, & Beer: Crafting Cultural Icons with Christian Helms

    Ever wonder how a logo becomes a legend? This week, we're diving deep withChristian Helms — the brand king of Austin, Texas, and founder ofHelms Workshop. The man who's turned branding into an art form that's part strategy, part storytelling, and 100% pure Texas magic helping to create an unfair advantage for the brands they work with. From crafting killer brands for Howler Brothers to leaving his mark on global icons like Jack Daniel's, Christian reveals the behind-the-scenes secrets of how everyday objects become cultural touchstones. We're talking about the alchemy that transforms a simple product into something people don't just buy and believe in.

    1 小時 29 分鐘
  5. S2.E15. Own Your Weird: Mick Champayne's Guide to Creative Confidence

    2月13日

    S2.E15. Own Your Weird: Mick Champayne's Guide to Creative Confidence

    This week on Low-Key Legends, I sit down with Mick Champayne. Mick is a visual designer by day, working on Google's Search, Doodle, & Delight team and moonlighting as an illustrator. We explore how "delight" permeates all of Mick's work & life and helps to make effective brands, illustrations, and products. Interjecting personality and her unique brand of humor into everything she crafts - from passion projects to freelance work. Mick is no ordinary Mid-West momma. She was named one of The Noun Project and Dribbble’s top illustrators of 2024. She has forged a prolific career by embracing the idea of “I’m here for a good time, not a long time" and focusing on the joy of everyday things.From fart jokes to imposter syndrome gear up for a hilarious and far-ranging conversation with Mick Champayne.

    1 小時 23 分鐘
  6. S2.E14. The Power of Storytelling in Design with Studio 28K

    2月6日

    S2.E14. The Power of Storytelling in Design with Studio 28K

    In this conversation, Britton Stipetic sits down with Jonas and Steffen, the founders of Studio 28K, to explore the intersection of storytelling and design. They discuss how their philosophy of meaningful living shapes their creative process, the significance of storytelling in web design, and the challenges of capturing attention in a saturated market. The duo also shares insights on their unique approach to client engagement, likening their design process to that of a Michelin-star restaurant, emphasizing organization and transparency. In this conversation, Britton discusses the importance of effective presentation and prototyping in design, emphasizing the need for a structured process that allows for creativity while managing client expectations. He highlights the significance of principles and values in guiding creative work and explores the impact of technology, including AI and real-time graphics, on the future of design. The conversation concludes with a reminder to prioritize enjoyment in the creative process. Chapters: 00:00 The Essence of Storytelling in Design 02:49 Living Meaningfully: The Philosophy Behind Studio 28K 06:06 The Birth of 28K: A Reflection on Life's Days 08:58 Crafting Narratives: The Role of Storytelling in Design 11:50 Engaging in a Saturated Market: The Challenge of Attention 15:14 Designing Like a Michelin Star Restaurant: A Holistic Approach 17:56 Transparency in Process: The Open Kitchen Concept 29:25 The Art of Presentation and Prototyping 32:49 Crafting the Perfect Process 38:59 Principles and Values in Design 45:05 The Future of Design: Technology and Creativity

    59 分鐘

  7. 1月31日

    S2.E13. The Future of Independent Work with Ben Huffman founder of Contra

    Britton sits down with Ben Huffman, the founder of Contra. Ben shares his journey behind building Contra, a commission-free platform empowering independent creatives. He discusses its origins, driven by frustrations with traditional freelance marketplaces, and highlights the importance of trust, branding, and community. The conversation explores AI's role in creativity, evolving work trends, and Contra's mission to support freelancers and agencies in a changing digital landscape. Social: Explore Contra Twitter / X Ben's LinkedIn Chapters: 00:00 The Birth of Contra 10:51 Building a Community: The Future of Independent Work 20:14 Branding & Identity: The Heart of Contra 29:44 Authority and Trust: Foundations of a New Marketplace 35:28 Monetization and Trust Building 38:51 The Role of Human Interaction in Business 39:51 AI as a Tool for Creativity 42:35 The Importance of Brand Values 44:57 The Evolving Nature of Creativity and Work 49:38 Contra's Ecosystem and Audience Engagement 54:46 Scaling Agencies with Contra 01:06:04 The Future of Independent Work

    1 小時 11 分鐘
  8. S2.E12. Unpacking the Essence of Creativity with Simon Dixon

    1月24日

    S2.E12. Unpacking the Essence of Creativity with Simon Dixon

    In this conversation Britton sits down with Simon Dixon, co-founder of DixonBaxi, to discuss the fundamental aspects of creativity and its impact on humanity, and its intersection with branding and culture. Si emphasizes the importance of creativity in problem-solving, the role of flow state in the creative process, and the necessity of fostering an environment that encourages diverse thoughts and ideas. All this and much more! If you don't know, DixonBaxi is a leading brand agency in London, crafting brands that ignite fandom through design, motion, voice, and sonic systems. Plug-and-play, scalable and distinct, creating real-world impact. Social: DixonBaxi Website LinkedIn Twitter/x Chapters: 02:59 Creativity & Humanity 05:51 Creativity and Branding 09:01 The Role of Creativity and Expression 11:49 Flow State and Creative Process 15:10 Leadership and Fostering Creativity 18:01 People and Creativity 20:54 Diversity in Creative Thought 24:12 Macronutrients for Creativity 27:01 Calculated Risks 31:48 The Balance of Sacrifice and Achievement 34:12 Leadership and Team Dynamics 35:37 Pushing Boundaries 38:02 Responsibility in Design and Cultural Impact 40:52 Competitive Landscape 43:42 Personal Definitions of Success 50:55 The Evolution of Creativity in a Digital Age 58:10 Creating for Connection 01:01:02 Final Thoughts

    1 小時 3 分鐘
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簡介

Sharing the insider conversation on the business of creativity. Chatting with the people behind the most legendary work in the creative industry. What are the tools and mindsets that lead to this success? Let's dive and explore together in our quest to become legendary.

資訊

  • 創作者
    Rogue Studio
  • 活躍年代
    2023年 - 2025年
  • 集數
    51
  • 年齡分級
    兒少不宜
  • 版權
    © Rogue Studio
  • 節目網站
    Low-Key Legends