S2 E32 - How AI is Cutting Ad Costs in Half with These AI Hacks

In this episode of Beers with Contractors, hosts Will and Terry discuss the transformative impact of artificial intelligence (AI) on marketing and lead generation within the contracting industry. They are joined by Shane Evans from Agency Apps, who shares insights into how AI can reduce cost per acquisition by up to 60% and the benefits of implementing voice AI for improved customer interactions. The conversation covers tips for contractors to leverage AI tools, the potential pitfalls of certain AI marketing claims, and ways to ensure AI integration benefits both businesses and their clients. Shane also provides real-world examples of successful AI applications, emphasizing the importance of staying current with technological advancements. The episode concludes with practical advice for contractors looking to modernize their marketing strategies and a reminder of the ongoing evolution in AI-driven solutions.

00:00 Trailer

01:36 Guest Introduction: Shane Evans

04:19 Shane's Journey into AI Marketing

06:09 AI Tools and Lead Generation

13:47 Voice AI and Its Impact

17:06 AI Marketing Scams to Avoid

25:16 Marketing Challenges and Opportunities

25:58 AI in Social Media Management

26:33 Foundation Rescue Supply Partnership

27:59 AI and Anti-Detection Software

33:28 Voice AI in Contracting

35:43 Implementing Voice AI

43:54 Real Estate and Right of First Refusal

46:49 Conclusion

Contact Shane Evans at:

Website: https://agencyapps.com/

LinkedIn: https://www.linkedin.com/in/shaneeddieevans/

Facebook: https://www.facebook.com/ShaneEddieEvans/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

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Podcast Store Link:

https://williamwalkerblake.com/store-1

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