“I’m a Ferrari-in-a-bathroom-doing-donuts-kind-of-person,” says Jack. And that he is. Jack is truly a Renaissance man, constantly involved in multiple projects and businesses, always in pursuit of learning the next thing.
This conversation was a thrill-ride. Jack has built a business that is both fulfilling and allows him to constantly pursue new curiosities — like sailing from the Caribain to Maine or living in the jungles of the Amazon.
We dive into the process of opening, growing, and maintaining a retail store. And we unpack the psychology of clothing, work, happiness, and so much more...
Here’s What You’ll Learn:
Old North’s origin story as a retail store in Asheville (it opened at the worst possible time)
The importance of pivoting early and often when you’re a new business
The logic of understanding and diversifying your risk as an entrepreneur
Why positive reinforcement is so important in entrepreneurship
How critically important resilience is — especially in a seasonal business
Jack’s thoughts on working in the clothing industry, why he loves it and why he hates it
Lessons on buying products for a retail shop (larry vs nick), including the differences between creating your own private label vs. carrying other brands
Jack’s shares some thoughts on his marketing and brand strategy
We talk about men’s fashion, women’s fashion and what it means to communicate with your clothes
What to do if you don’t know where to begin with improving your personal style
Jack shares his perspective on the community in Asheville and his favorite restaurants/bars in town
For show notes, including some supplementary information from this episode visit: MakingItInAsheville.com/021
To recommend an interviewee, visit: MakingItInAsheville.com/podcast
Curious to learn more about what we do? Making It Creative is a boutique marketing agency in Asheville. We are dedicated to working with small business owners that are deeply passionate about what they do by helping them build and improve their sales and communication strategies. Learn more here.
Music by Commonwealth Choir
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