S2Ep146: Lead Generation Secrets For Success

In episode #146, Allan speaks with Philip Smith, a serial entrepreneur, investor, and author. Smith has made the Inc. 5000 list of fastest growing private companies five times, including once as a one-employee company.

Topics include:

• Lead generations as Phil’s passion (1:37)
• Big Tech as LeadGen companies (3:55)
• How young entrepreneurs struggle with lead strategy (6:19)
• Making sure LeadGens make economic sense (13:22)
• How to pick the right marketing company (18:18)
• Social media presence vs reality (22:56)
• Deciding where to place ads (26:42)
• Phil’s LeadGen “secret sauce” (30:53)

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