37 min
S3-E6. Community: Good for Business!! Be Empactful
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- Marketing
A financial institution started by lending Rs. 5,000/- per month to women entrepreneurs in rural India as a part of CSR activity & now it lends Rs. 30,000/- per month to these women to scale their business.
Imagine 6 times growth over a period of time.
So investing in #community is good for business & good business.
Welcome to the Season 3 of Be Empactful Podcast. In this episode, we have Rajashri, Co-Founder of Impactree Data Technologies, where we discuss the journey of being an Activist, then working as a CS in the legal firm then coming to a decision point that led to Jagriti Yatra, and now building an organization which is using data to build in transparency, storytelling & impact.
With an aim to impact 5 million people by 2027 and a subset of it will be 15 lakh, women-entrepreneurs & family-led enterprises in rural India as a tribute to her late mentor Prema Gopalan.
The community became a key enabler and played the role of a critical partner in the ecosystem.
Rajashri calls herself a Recession Entrepreneur, as there was almost no work flowing in her team, and finally to her which led to submitting an application to be part of Jagriti Yatra with a promise that if the application is accepted she would quit the job.
That's exactly what happened, the application to Jagriti Yatra was accepted today Impactree Data Tech is Impact Partners in the program.
Jagriti Yatra is that transformative train journey and a space for young entrepreneurs to realize that "you are not alone", where you travel & stay on a train and stations to interact with entrepreneurs and become more realistic about what your goals could be such that if someone wakes you up from your deep sleep, you should be able to share your business idea in two sentences.
After running a couple of programs for 1,000 women entrepreneurs in the retail & clean energy space and scaling it across Africa & Indonesia, there is a realization from ideating, running, and reporting the data with action points. Implementing things at scale becomes a challenge that the solution becomes irrelevant when it is implemented 3-4 months down the line.
At Impactree there are systems in place where the donors get transparency whether they want to align these programs to integrate them into businesses or align as a charitable vertical in their organization.
Make Connections, Visibility of Data, Ease with which stakeholders can use & see it has been a real crucial change which has allowed stakeholders to innovate in the pipeline, not make CSR only another compliance tickbox.
In one of the cases the financial services organization was able to ensure two things:
1) Able to impact the community better through the CSR programs, because they were lending in that particular community by supporting the women to move up the entrepreneur value chain.
2) Reduce default rates by 8%, Move the women on ticket size they were lending to Rs. 5,000 a month, now they are lending 20-25k a month
The result is that women have established enterprises, which make economic sense to the community & to the corporates to add value to businesses in rural India through CSR.
For our listeners who wish to connect with Rajashri, check out the website: https://www.impactree.in/
LinkedIn: https://www.linkedin.com/in/rajashri-sai-4a2b2230
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Send in a voice message: https://podcasters.spotify.com/pod/show/be-empactful/message
A financial institution started by lending Rs. 5,000/- per month to women entrepreneurs in rural India as a part of CSR activity & now it lends Rs. 30,000/- per month to these women to scale their business.
Imagine 6 times growth over a period of time.
So investing in #community is good for business & good business.
Welcome to the Season 3 of Be Empactful Podcast. In this episode, we have Rajashri, Co-Founder of Impactree Data Technologies, where we discuss the journey of being an Activist, then working as a CS in the legal firm then coming to a decision point that led to Jagriti Yatra, and now building an organization which is using data to build in transparency, storytelling & impact.
With an aim to impact 5 million people by 2027 and a subset of it will be 15 lakh, women-entrepreneurs & family-led enterprises in rural India as a tribute to her late mentor Prema Gopalan.
The community became a key enabler and played the role of a critical partner in the ecosystem.
Rajashri calls herself a Recession Entrepreneur, as there was almost no work flowing in her team, and finally to her which led to submitting an application to be part of Jagriti Yatra with a promise that if the application is accepted she would quit the job.
That's exactly what happened, the application to Jagriti Yatra was accepted today Impactree Data Tech is Impact Partners in the program.
Jagriti Yatra is that transformative train journey and a space for young entrepreneurs to realize that "you are not alone", where you travel & stay on a train and stations to interact with entrepreneurs and become more realistic about what your goals could be such that if someone wakes you up from your deep sleep, you should be able to share your business idea in two sentences.
After running a couple of programs for 1,000 women entrepreneurs in the retail & clean energy space and scaling it across Africa & Indonesia, there is a realization from ideating, running, and reporting the data with action points. Implementing things at scale becomes a challenge that the solution becomes irrelevant when it is implemented 3-4 months down the line.
At Impactree there are systems in place where the donors get transparency whether they want to align these programs to integrate them into businesses or align as a charitable vertical in their organization.
Make Connections, Visibility of Data, Ease with which stakeholders can use & see it has been a real crucial change which has allowed stakeholders to innovate in the pipeline, not make CSR only another compliance tickbox.
In one of the cases the financial services organization was able to ensure two things:
1) Able to impact the community better through the CSR programs, because they were lending in that particular community by supporting the women to move up the entrepreneur value chain.
2) Reduce default rates by 8%, Move the women on ticket size they were lending to Rs. 5,000 a month, now they are lending 20-25k a month
The result is that women have established enterprises, which make economic sense to the community & to the corporates to add value to businesses in rural India through CSR.
For our listeners who wish to connect with Rajashri, check out the website: https://www.impactree.in/
LinkedIn: https://www.linkedin.com/in/rajashri-sai-4a2b2230
---
Send in a voice message: https://podcasters.spotify.com/pod/show/be-empactful/message
37 min