S3 Ep17: IAPI Cannes Young Lions That's What I Call Marketing

Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is a fantastic opportunity to celebrate & support young creative talent in Ireland. I was delighted to go along to the winners showcase and chat to some of the amazing creative teams that participated and won. We need to celebrate creativity and we need to encourage the next generation of creatives to stay in this industry and help elevate Ireland’s creative capabilities on the world stage. We are a nation of world class storytellers, artists, musicians - our creative outputs in marketing and advertising should be world class. These winners share the approach to tackling the brief, what it felt like to win and what they are expecting at Cannes. If you aren’t inspired by the future of creativity - listen to this and you will be. 
 
02:30 Shreesha Hedge introduces the IAPI Cannes Young Lions Competition
10:29 Lorna Tutty & Georgia Murphy from Droga5 discuss their winning digital entry
18:54 Hannah McGlynn & Lucy Mortell from Publicis discuss their winning film entry
27:23 Meabh O’Mahony & Kelly Oglesby from Edelman discuss their winning PR entry
37:00 Max Brady from Pull The Trigger talks about producing the winning film entry, why she does it and why Cannes is so important
46:30 John-Mark McCafferty of Threshold chats about the inspiration the charity got from the Cannes Young Lions participants

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