27 min
S3E4: The Challenges and Rewards of Marketing Integration at a Public University: Tera Buckley, Director of Web & Multimedia Marketing, University of North Dakota The Quad - Higher Education Podcast | Carnegie
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As the director of web & multimedia marketing at the University of North Dakota, Tera Buckley knows a marketer’s job is never done, and never should be done. In the fourth episode of season three of The Quad, Tera discusses why marketing integration across a large university is incredibly important to its branding and messaging. She explains why marketing integration is so difficult in higher ed and why proving the success of integration will get more stakeholders on-board. Listen as Tera defines the way she measures success in marketing and how UND’s unconventional approach to their website redesign led to 5x more leads.
As the director of web & multimedia marketing at the University of North Dakota, Tera Buckley knows a marketer’s job is never done, and never should be done. In the fourth episode of season three of The Quad, Tera discusses why marketing integration across a large university is incredibly important to its branding and messaging. She explains why marketing integration is so difficult in higher ed and why proving the success of integration will get more stakeholders on-board. Listen as Tera defines the way she measures success in marketing and how UND’s unconventional approach to their website redesign led to 5x more leads.
27 min