12 min

S4 E1 HYeP - NEWS & UPDATES How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, onli

    • Marketing

HyeP News Update 1/7/20
Hello ‘How’s Your ePresence’ listeners! As we conclude our first week this new year, we have news updates to share with you regarding the most recent developments in social media. On today’s chat, the director of social media at ePresence, Eric Welch, and the company’s founder, Mark Galvin, discuss matters of privacy, international security, and trust. We’re hitting 2020 hard!
Topics of discussion are the California Consumer Privacy Act, targeted advertising, and data scraping. Essentially, data scraping is when people harvest other people’s public internet data for their own profits. Though it’s completely legal, the practice is receiving backlash for being invasive and manipulative. We expect matters involving artificial intelligence and online marketing to be major topics of interest this year. We invite you to be a part of this conversation- none of us are free from the effects of these technological realities.
Question of the Podcast: “What is the line between private and public data?”
Links:
https://www.latimes.com/business/technology/story/2019-12-26/california-internet-data-privacy-law
https://www.cpomagazine.com/data-privacy/what-the-hiq-vs-linkedin-case-means-for-automated-web-scraping/
Keywords:
targeted ads, consumer, international security, data scraping, trust, California Consumer Privacy Act, COPA, web scraping, privacy, HIQ, LinkedIn, online marketing, data, artificial intelligence, connection
Contact Information:
ePresence: 
http://www.epresence.me 
http://www.twitter.com/epresenceme 
http://www.linkedin.com/company/epresenceme 
http://www.fb.me/epresenceme 
http://www.instagram.com/epresenceme  
Eric Welch:
https://www.linkedin.com/in/ericwelch677/
https://twitter.com/ericwelch
Mark Galvin:
http://www.twitter.com/epresencemg 
http://www.linkedin.com/in/epresencemg 
http://www.fb.me/epresencemg 
http://www.instagram.com/epresencemg  

HyeP News Update 1/7/20
Hello ‘How’s Your ePresence’ listeners! As we conclude our first week this new year, we have news updates to share with you regarding the most recent developments in social media. On today’s chat, the director of social media at ePresence, Eric Welch, and the company’s founder, Mark Galvin, discuss matters of privacy, international security, and trust. We’re hitting 2020 hard!
Topics of discussion are the California Consumer Privacy Act, targeted advertising, and data scraping. Essentially, data scraping is when people harvest other people’s public internet data for their own profits. Though it’s completely legal, the practice is receiving backlash for being invasive and manipulative. We expect matters involving artificial intelligence and online marketing to be major topics of interest this year. We invite you to be a part of this conversation- none of us are free from the effects of these technological realities.
Question of the Podcast: “What is the line between private and public data?”
Links:
https://www.latimes.com/business/technology/story/2019-12-26/california-internet-data-privacy-law
https://www.cpomagazine.com/data-privacy/what-the-hiq-vs-linkedin-case-means-for-automated-web-scraping/
Keywords:
targeted ads, consumer, international security, data scraping, trust, California Consumer Privacy Act, COPA, web scraping, privacy, HIQ, LinkedIn, online marketing, data, artificial intelligence, connection
Contact Information:
ePresence: 
http://www.epresence.me 
http://www.twitter.com/epresenceme 
http://www.linkedin.com/company/epresenceme 
http://www.fb.me/epresenceme 
http://www.instagram.com/epresenceme  
Eric Welch:
https://www.linkedin.com/in/ericwelch677/
https://twitter.com/ericwelch
Mark Galvin:
http://www.twitter.com/epresencemg 
http://www.linkedin.com/in/epresencemg 
http://www.fb.me/epresencemg 
http://www.instagram.com/epresencemg  

12 min