56 min
S4E10 - How to use a Costly Material to bring Membrane Treatment costs down (don't) Waste Water! | Water Tech to Solve the World
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- Natural Sciences
with 🎙️ Sebastian Andreassen, CCO, Director and Co-Founder of Cembrane
💧 Cembrane is the world's largest producer of Silicon Carbide (SiC) membranes for OEMs & System integrators within Water & wastewater treatment.
What we covered:
🍏 How to build a Water Company from scratch in a challenging market and application
🍏 How to shake things up in Membrane Treatments by pushing a challenger technology
🌱 Where to start and how to find early adopters that dare to try new things, why they're ready to take the plunge, and how you can leverage it yourself
🧮 How key it is to achieve Product-Market Fit and how to do (including, how to define the right portion of the vertical you intend to serve)
🍏 How to sell your baby to a larger company and what it enables (for instance, doubling your production capacity and ambitioning to take a market by storm)
🧮 How ceramic membranes' higher flux results in a 4-1 better energetical ratio than polymeric ones
🔬 How you can scientifically prove your plant to work over 20 years when your oldest reference is 6 years old
🍏 How ceramic membranes may be easier to operate but also have their own threats, like the ceramic plates you may have at home
🍎 How challenging it is to introduce new technology in the water treatment industry, where risk-taking isn't exactly embraced
🤝🏻 How the deal with Ovivo was built over time and sounded like a natural evolution
🤔 How that comes with its own challenge, by somehow becoming a competitor to the existing customer base in certain geographies
🍏 Building a company that's here to stay, outpacing the market, taking calculated risks - and how it does not always turn well, innovation through implementation... and much more!
🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥
➡️ Get the Full Story (including an infographic and full transcript)
Hosted by Ausha. See ausha.co/privacy-policy for more information.
with 🎙️ Sebastian Andreassen, CCO, Director and Co-Founder of Cembrane
💧 Cembrane is the world's largest producer of Silicon Carbide (SiC) membranes for OEMs & System integrators within Water & wastewater treatment.
What we covered:
🍏 How to build a Water Company from scratch in a challenging market and application
🍏 How to shake things up in Membrane Treatments by pushing a challenger technology
🌱 Where to start and how to find early adopters that dare to try new things, why they're ready to take the plunge, and how you can leverage it yourself
🧮 How key it is to achieve Product-Market Fit and how to do (including, how to define the right portion of the vertical you intend to serve)
🍏 How to sell your baby to a larger company and what it enables (for instance, doubling your production capacity and ambitioning to take a market by storm)
🧮 How ceramic membranes' higher flux results in a 4-1 better energetical ratio than polymeric ones
🔬 How you can scientifically prove your plant to work over 20 years when your oldest reference is 6 years old
🍏 How ceramic membranes may be easier to operate but also have their own threats, like the ceramic plates you may have at home
🍎 How challenging it is to introduce new technology in the water treatment industry, where risk-taking isn't exactly embraced
🤝🏻 How the deal with Ovivo was built over time and sounded like a natural evolution
🤔 How that comes with its own challenge, by somehow becoming a competitor to the existing customer base in certain geographies
🍏 Building a company that's here to stay, outpacing the market, taking calculated risks - and how it does not always turn well, innovation through implementation... and much more!
🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥
➡️ Get the Full Story (including an infographic and full transcript)
Hosted by Ausha. See ausha.co/privacy-policy for more information.
56 min