1 hr 25 min

S4N 017 Anil Dash on Lessons for Sales from Tech Sales for Nerds

In this wide-ranging discussion, Anil talks about:

how he first learned to sell (and overcome his distrust of sales reps)
how he didn't learn to do marketing until much later (and what he did instead)
how he tries to structure non-zero-sum incentives
the critical concept of "bus-proofing" that's expected on the tech side, but not on the sales side of the house
a simple way to encourage more diversity in hiring (and how this benefits the company)
And much more...

In this wide-ranging discussion, Anil talks about:

how he first learned to sell (and overcome his distrust of sales reps)
how he didn't learn to do marketing until much later (and what he did instead)
how he tries to structure non-zero-sum incentives
the critical concept of "bus-proofing" that's expected on the tech side, but not on the sales side of the house
a simple way to encourage more diversity in hiring (and how this benefits the company)
And much more...

1 hr 25 min