33 min
S6 Episode 2: Celebrating Facebook's 20th Anniversary: Facebook @ 20 with Jason Mander from GWI The Actionable Futurist® Podcast
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- Management
In this episode, we’re casting our minds back to 2004, when NASA landed the Spirit rover on Mars; the last episode of Friends aired; George W Bush was re-elected US president, and the number one hits were LMC’s Take Me To The Clouds Above in the UK and Hey Ya! By Outkast in the US.
Over at Harvard University, computer science student Mark Zuckerberg is coding in his dorm room. Lately, he’s been nurturing a reputation as a minor enfant terrible on campus after creating the shortlived site FaceMash, which allowed students to rate each other’s hotness.
Today, Wednesday, 4th February, he’s about to push “publish” on TheFacebook, which would later become simply Facebook.
So what does Facebook look like at 20, and what can we learn from this social networking phenomenon?
To help me answer this and more, I’m joined by Jason Mander, Chief Research Officer at leading global consumer research platform GWI, to dive into their vast research platform and take a deep dive on Facebook at 20.
Here are the key statistics Jason mentioned on the podcast, extracted from the GWI platform.
75% of people in the UK use Facebook monthly, 66% use it weekly, and 50% use it dailyBoomer Facebook usage has increased 20% over the last decade, with around 66% of boomers currently using itGen Z and student Facebook usage has decreased compared to 10-20 years ago, though around 66% of Gen Z still use itHalf of 13-14 year olds are on Facebook, despite declining usage among younger generationsTikTok, Instagram and Snapchat are the most popular platforms among childrenMeta owns Facebook, Instagram, WhatsApp and Messenger – the top 4 platforms in the UK15% of UK residents purchase secondhand items online weeklyAround 50% of Brits use eBay for selling items, 25% use Facebook Marketplace, and smaller percentages use sites like GumtreeThree quarters of Millennials and Gen X in the UK use Facebook, with stable usage over the last 10 yearsInstagram ranks as the 4th most used social media platform in the UK, used by around 60% of peopleFacebook Messenger ranks 3rd for pure messaging platforms in the UKiMessage overtakes Messenger among younger Gen Z96% of Gen Z in the UK use at least one Meta platform like Facebook, Instagram, WhatsAppBoomers’ Facebook usage is up 20% in the last decadeMore on Jason
Jason on LinkedIn
Jason on Twitter
You can listen to the episode with GWI Tom Smith here.
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Pre-order Andrew's upcoming book - Digitally Curious
In this episode, we’re casting our minds back to 2004, when NASA landed the Spirit rover on Mars; the last episode of Friends aired; George W Bush was re-elected US president, and the number one hits were LMC’s Take Me To The Clouds Above in the UK and Hey Ya! By Outkast in the US.
Over at Harvard University, computer science student Mark Zuckerberg is coding in his dorm room. Lately, he’s been nurturing a reputation as a minor enfant terrible on campus after creating the shortlived site FaceMash, which allowed students to rate each other’s hotness.
Today, Wednesday, 4th February, he’s about to push “publish” on TheFacebook, which would later become simply Facebook.
So what does Facebook look like at 20, and what can we learn from this social networking phenomenon?
To help me answer this and more, I’m joined by Jason Mander, Chief Research Officer at leading global consumer research platform GWI, to dive into their vast research platform and take a deep dive on Facebook at 20.
Here are the key statistics Jason mentioned on the podcast, extracted from the GWI platform.
75% of people in the UK use Facebook monthly, 66% use it weekly, and 50% use it dailyBoomer Facebook usage has increased 20% over the last decade, with around 66% of boomers currently using itGen Z and student Facebook usage has decreased compared to 10-20 years ago, though around 66% of Gen Z still use itHalf of 13-14 year olds are on Facebook, despite declining usage among younger generationsTikTok, Instagram and Snapchat are the most popular platforms among childrenMeta owns Facebook, Instagram, WhatsApp and Messenger – the top 4 platforms in the UK15% of UK residents purchase secondhand items online weeklyAround 50% of Brits use eBay for selling items, 25% use Facebook Marketplace, and smaller percentages use sites like GumtreeThree quarters of Millennials and Gen X in the UK use Facebook, with stable usage over the last 10 yearsInstagram ranks as the 4th most used social media platform in the UK, used by around 60% of peopleFacebook Messenger ranks 3rd for pure messaging platforms in the UKiMessage overtakes Messenger among younger Gen Z96% of Gen Z in the UK use at least one Meta platform like Facebook, Instagram, WhatsAppBoomers’ Facebook usage is up 20% in the last decadeMore on Jason
Jason on LinkedIn
Jason on Twitter
You can listen to the episode with GWI Tom Smith here.
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Pre-order Andrew's upcoming book - Digitally Curious
33 min