35 min
S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC Limited Supply
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- Marketing
A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.
America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?
Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?
Tune in for that—and more.
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
00:00:24 - Maximizing Facebook Ad Campaign Efficiency
00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops
00:13:30 - The Future of Affiliate Marketing
00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition
00:25:18 - How Bloom Outshines the Competition
00:28:14 - Successful Fundraising Stories: Sanzo and nut pods
00:29:08 - Average Check Sizes in Fundraising
00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised
00:33:52 - Website Audit on the Next Episode
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.
America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?
Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?
Tune in for that—and more.
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
00:00:24 - Maximizing Facebook Ad Campaign Efficiency
00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops
00:13:30 - The Future of Affiliate Marketing
00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition
00:25:18 - How Bloom Outshines the Competition
00:28:14 - Successful Fundraising Stories: Sanzo and nut pods
00:29:08 - Average Check Sizes in Fundraising
00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised
00:33:52 - Website Audit on the Next Episode
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
35 min