27 min
S9E09 - Search Parties: The Relentless Hunt For New Customers Under the Influence with Terry O'Reilly
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- Society & Culture
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.
Hosted on Acast. See acast.com/privacy for more information.
This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.
Hosted on Acast. See acast.com/privacy for more information.
27 min