SaaS Breakthrough Ashley Levesque

We're taking a summer hiatus for the podcast and feeling excited to come back in the fall with new guests, new ideas, and new ways for you to execute your marketing campaigns.

Until then, check out Banzai.io for more content like blog posts, webinars, and resources (assessments, checklists, and templates).

Have a safe, happy, and healthy summer!

Meet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passionate about authentic brand building and reintroducing creative campaigns into B2B marketing.

In this episode, you'll learn why marketers are feeling uninspired these days, and about the intersection between attribution and creativity. You'll discover how gifting can stimulate creativity, as well as unique ways for marketing, sales, and customer success teams to use gifting as part of their relationship building. Finally, we'll reveal how the emotional buyer's journey we use at Banzai compares to the traditional sales and marketing funnel. Enjoy!

Meet Melissa Hummelt, licensed psychotherapist and Clinical Operations Manager at BetterHelp, the world's largest online therapy platform.

In honor of Mental Health Awareness Month, this episode will teach you four mental health tips you've never heard before, as well as why mental health needs to be attended to daily. Great insights in this episode — enjoy!

Meet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial.

In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what it means to market like a media company in a B2B SaaS setting, how you can implement it within your budget and team size, and, finally, how to find a long-term balance between brand and performance marketing.

Meet Jenna Pipchuk, EVP & CSO of SMART Technologies, responsible for global sales, and her colleague, Jeff Lowe, EVP, CMO & CHRO, responsible for external brand strategy, marketing, communications, human resources, and facilities.

In this episode, you'll hear how Jenna and Jeff created a new commercial organization at SMART Technologies: a "unified commercial engine" with employees responsible for the entire customer life cycle all working together. You'll learn about the catalyst for this organizational restructure, how they implemented it, and critical pieces like the pod structure and "uber metrics." Lastly, we'll reveal the results they're seeing so far in employee engagement & retention, company culture, and revenue.

Meet Maeva Cifuentes, founder of Flying Cat Marketing, a women-led, full-service SEO agency for B2B martech, salestech, and proptech SaaS companies in hypergrowth.

In this episode, you'll hear how Flying Cat Marketing quadrupled a SaaS client's revenue in one year entirely through search. You'll learn how to run an SEO audit and create an SEO plan, what revenue-generating content looks like, and the key metrics to follow during implementation. What's more, you'll uncover the exact mindset you'll need to get results like this. Enjoy!