SaaS District Akeel Jabber | Horizen Capital

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast. 
His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."

In this episode we cover:
00:00 - Intro01:23 - Incorporating AI into Strategies and Budget04:43 - Measuring Growth Results Impact with AI09:10 - Top AI-Driven Marketing Content Pieces12:16 - Emerging Market Opportunities for the Future14:48 - AI-Enhanced High-Converting Sales Pages18:57 - SEO Content Optimization with AI23:23 - AI-Driven Content Publishing and SEO Ranking26:06 - Managing and Hiring Roles for AI-Powered Content27:59 - Recap29:08 - Andy's Preferred Activity for Achieving Flow State30:20 - Andy's Advice to His 25-Year-Old Self31:38 - Andy's Major Challenges at Orbit Media Studios33:37 - Key Resources Instrumental to Andy's Success35:06 - What Success Means to Andy Today36:28 - Connect with Andy
Connect with Andy:
Andy's LinkedIn

Mentions:
Chris Carr
Mark Schaefer
Joanna Wiebe
Claude.ai
Midjourney
Stable Diffusion

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Alice Heiman is renowned for elevating B2B sales and increasing valuation for high-growth companies. She collaborates with CEOs and sales leaders to develop strategies that energize sales teams, secure new business, and nurture existing accounts. As the host of "Sales Talk for CEOs," her podcast inspires businesses to reach their full potential.
In this episode we cover:
00:00 - Intro01:23 - Accelerating Sales with CEO Collaboration07:45 - CEO Involvement in Sales and Customer Understanding13:47 - Avoiding Sales Mistakes as CEO21:09 - Entrepreneurial System for Leadership25:44 - Focusing on the "Genius Zone" for CEOs36:41 - Motivation and Strategies for CEO-led Sales Teams41:54 - Alice's Favorite Activity To Get Into a Flow State43:15 - Alice's Piece Of Advice For Her Younger Self46:52 - Alice's Biggest Challenges at Work49:15 - What Does Success Mean for Alice Today50:11 - Get In Touch With Alice

Get In Touch With Alice:
Alice's LinkedIn
Alice's Website

Books:
Traction by Gino Wickman
The Big Leap by Gay Hendriks

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John Barrows is the CEO of JB Sales Training,  the go-to sales training for the world's top sales forces, dedicated to helping individuals become the highest-paid sellers in any given room. Throughout his +25 years career, he has held diverse roles in the industry, acquiring extensive knowledge and expertise in sales strategies. By sharing his wealth of experiences, he strives to uplift and empower sales professionals, aiming to elevate the sales profession as a whole.
Currently, as the founder of his own sales training company, John collaborates with renowned organizations such as Salesforce, LinkedIn, Amazon, and Google, along with numerous other rapidly growing companies worldwide.
In this episode we cover:
00:00 - Intro01:46 - Building an Effective Sales Team11:17 - Reaching Out to Prospects Successfully15:56 - Embracing the "1% Mentality"19:24 - Understanding Sales Triggers21:34 - AI Tools for Personalization27:20 - Overcoming Sales Time Challenges32:11 - John's Favorite Activity To Get Into a Flow State33:05 - John's Piece Of Advice For Your Younger Self34:41 - John's Biggest Challenges at JB Sales Training37:16 - Instrumental Resources For John's Success40:03 - What Does Success Mean for John Today45:06 - Get In Touch With John
Get in Touch with John:
John's Website
John's LinkedIn
Mentions:
John Barrows Podcasts
Gary Vaynerchuk
Jeff Hoffman
Feedly
Books:
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Raving Fans by Kenneth Blanchard
4-Hour Workweek by Timothy Ferris

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Learn How to Value SaaS Companies

Jen Allen-Knuth is the Head of Community Growth at Lavender, an AI email assistant that helps you write better emails faster, double replies, and save time. Together, they are providing comprehensive tools and guidance for crafting compelling sales emails.
In this episode we cover:
00:00 - Intro01:31 - Embracing Vulnerability's Unique Superpower in Sales05:06 - The Sales Influence of Emotional Content Connections08:59 - AI-Enhanced Email Efficiency in Sales13:37 - Jen's Favorite AI Tools for Sales16:13 - Authenticity & Communication Impact of AI Content20:18 - Leading Companies' Strategies for Evangelism and Community Growth24:36 - Finding Where To Engage with Customers & Build a Community31:19 - Jen's Favorite Activity To Get Into a Flow State31:38 - Jen's Piece of Advice for His 25 Years Old Self32:30 - Jen's Biggest Challenges at Lavender33:19 - Instrumental Resources For Jen's Success34:32 - What Does Success Means for Jen Today35:14 - Get In Touch With Jen

Get In Touch With Jen:
Jen's LinkedIn
Lavender Website

Mentions:
Clari Copilot
Finchat
Todd Clouser
Amy Volas

Books:
The Challenger Sale

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Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies.
In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.
In this episode we cover:
00:00 - Intro01:25 - Mason's 200 Dollar Tech Stack05:52 - Growing Reach and Driving SQLs on a Limited Budget07:53 - Comparing Costs and ROI of Podcasting12:31 - Pitching Podcast Guests into a SQL Conversation16:14 - Maximazing Reach in the Post Recording Phase20:41 - Purpose of Your Podcast + Guest Engagement 25:01 - Podcasting Results and Investment Return28:45 - The Future of Digital Marketing with Artificial Intelligence30:14 - Mason's Favorite Activity To Get Into a Flow State30:40 - Mason's Piece Of Advice For His Younger Self32:22 - Mason's Biggest Challenges at Sales Assembly33:17 - Instrumental Resources For Mason's Success36:03 - What Does Success Mean for Mason Today37:33 - Get In Touch With Mason

Get in Touch with Mason:
Mason's LinkedIn
The Marketing Ladder Podcast
Sales Assembly Website

Mentions:
Gary Vee
Neil Patel
Creation vs Distribution
Donald Miller
Chris Walker
Stephen G. Pope

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Nicholas Thickett is the Co Host at the B2B Power Hour, a space to connect with others in B2B marketing + sales space, where they share their experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events and more. With an expansive archive of 160+ podcast episodes, takeaways and articles, they help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics.
Nicholas is also the Managing Partner at Alignd, Marketing & Partnerships Manager at KO Advantage Group, a competitive home brewer and woodworker.
In this episode we cover:
00:00 - Intro01:31 - Differentiating Social Selling from Social Media Marketing04:59 - Approaches In Social Media Marketing09:14 - Standing Out & Closing More Deals in Uncertain Markets12:30 - Is LinkedIn The Ultimate Sales Platform?15:40 - Mastering Prospect Research & List Building on LinkedIn21:58 - Unlocking Meeting Success with Cold Prospects25:25 - Content Creation for Engaging Prospects29:29 - Future Transformation In Social Selling with IA31:30 - Nicholas' Favorite Activity To Get Into a Flow State32:18 - Nicholas' Piece Of Advice For Your Younger Self33:19 - Nicholas' Biggest Challenges at B2B Power Hour35:43 - Instrumental Resources For Nicholas' Success40:04 - What Does Success Mean for Nicholas Today42:03 - Get In Touch With Nicholas

Get In Touch With Nicholas:
B2B Power Hour Website
Nicholas LinkedIn

Mentions:
Rory Sutherland
Brent Adamson

Books:
Algorithms to Live By by Brian Christian
The Challenger Customer by Brent Adamson
Building a Second Brain by Tiago Forte

Tag Us & Follow:
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More About Akeel:
Twitter
LinkedIn
SaaS Podcasts
SaaS Consulting Services
Learn How to Value SaaS Companies