11 episodes

Are you a SaaS Founder or Entrepreneur who’s made the leap from leading a team to leading an organization? Overwhelmed juggling sales, marketing, and operations while managing client expectations and an ever-expanding product roadmap? Find freedom with your host Jeff Mains, five-time entrepreneur, SaaS founder, and globetrotting adventurer. Refill your think tank with actionable tips and strategies from great business minds you know, and those you don’t know yet. SaaS Fuel is here to help CEO’s, entrepreneurs, and SaaS founders fire up revenue growth, spark creative thinking and deliver encouragement on this wild journey of entrepreneurship.

This podcast uses the following third-party services for analysis:

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SaaS Fuel Jeff Mains

    • Business
    • 5.0 • 1 Rating

Are you a SaaS Founder or Entrepreneur who’s made the leap from leading a team to leading an organization? Overwhelmed juggling sales, marketing, and operations while managing client expectations and an ever-expanding product roadmap? Find freedom with your host Jeff Mains, five-time entrepreneur, SaaS founder, and globetrotting adventurer. Refill your think tank with actionable tips and strategies from great business minds you know, and those you don’t know yet. SaaS Fuel is here to help CEO’s, entrepreneurs, and SaaS founders fire up revenue growth, spark creative thinking and deliver encouragement on this wild journey of entrepreneurship.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    April LaMon - Solving Problems That Aren’t Obvious

    April LaMon - Solving Problems That Aren’t Obvious

    April LaMon is an experienced bootstrap founder who has pioneered the creation and growth of groundbreaking technology programs and services for residential and mixed-use communities nationwide. April’s innate curiosity with consumer behavior grew with her experience as a C- Level Marketing Executive with companies such as PepsiCo, Kraft Foods and Armstrong World Industries. A four-time founder, her current venture is Alosant, a residential experience platform which connects real-life communities through a customizable app.
    Today, Jeff and April engage in a discussion about differentiating a product in a crowded industry, the importance of building community and what the future holds for remote, hybrid and in-person work environments.
    Episode SponsorChampion Leadership Group –https://championleadership.com/ ( https://championleadership.com/)
    Small Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’
    Key Takeaways01:33 – Jeff introduces today’s guest, April LaMon who joins the show to share the work she does in creating community, the Alosant App, and the key to getting user-adoption
    06:47 – Differentiating Alosant in a saturated marketplace
    12:51 – The evolution of the Alosant App and fostering a sense of identity and community
    18:58 – Biggest challenges and obstacles April has faced in this venture and one thing that surprised her
    25:32 – Jeff takes a moment to thank today’s sponsor
    26:25 – The biggest challenge April faced in building her app and the most important lesson she’s learned as a founder
    34:49 – Building a community inside an organization with teammates and employees
    36:51 – April shares her thoughts on hybrid and remote work and speculates on the future of the workplace experience
    39:36 – Advice April would give to early-stage founders
    41:38 – Jeff thanks April for joining the show and lets listeners know where to follow her and learn more about Alosant
    Tweetable Quotes“We took two primary steps at the very beginning of our journey that I think differentiates us from everything else that’s out there. The first is that we brand to the community. The second thing that we did is we configured the database of all content so that it can be parsed or curated based on different types of user personas.” (07:03) (April)
    “We’re very vertically focused on the residential segment of the real estate industry. And so, because of that, we hear a lot of things from our clients in terms of ways that the product can be improved.” (13:04) (April)
    “Another thing that we are focused on is creating a mobile identification card - an ID card - within the app. So it’s this idea of really fostering identity. This is my community and my community knows me. And so, strengthening that sense of connection to where I live.” (17:42) (April)
    “Now we’re looking at the whole IOT space around what are those smart devices in the home. Many of our communities have a rental component, so can we now take this idea of access control to shared spaces to access control for my space. What other systems in the home can we loop in? That’s where we see this going. We’ve got you at the community level. Now how do we bring that same level of convenience, centralization, and lack of friction potentially into the home.” (24:24) (April)
    “I think that it’s really really important to start a business with a client.” (30:44) (April)
    “We have our team co-located here. We’re not a hybrid or a remote organization. Because there’s so much cross-learning between clients and between team members, we have just found it really valuable to have everyone here in the office because there’s a lot of idea sharing.” (36:51) (April)
    Guest ResourcesJeff’s LinkedIn –https://www.linkedin.com/in/jeffkmains/ ( https://www.linkedin.com/in/jeffkmains/)
    Jeff’s Book –https://www.amazon.com/Small-Fish-Big-Pond-

    • 45 min
    Armando Biondi - Follow the Trail of Breadcrumbs: Discovering Hidden Revenue In Organizations

    Armando Biondi - Follow the Trail of Breadcrumbs: Discovering Hidden Revenue In Organizations

    Armando Biondi is a serial entrepreneur and angel investor who has invested in over two hundred and fifty startups. Armando is now the Founder and CEO of Breadcrumbs.IO, the first no-code scoring engine that finds hidden revenue in companies in minutes.
    Today, Jeff and Armando talk about identifying and accelerating revenue growth, the elusive concept of product- market fit, mergers and acquisitions, and trends on the horizon of SaaS.
    Episode SponsorChampion Leadership Group –https://championleadership.com/ ( https://championleadership.com/)
    Small Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’
    Key Takeaways01:23 – Jeff introduces today’s guest, Armando Biondi who joins the show to share some of the SaaS companies he’s founded and his experience going from startups to larger organizations
    07:41 – Armando talks about launching Breadcrumbs.IO and the relationship between Marketing and Sales
    13:09 – Why not all leads are created equal and how product-led companies are different
    21:26 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group
    22:18 – Armando shares biggest lessons from starting his own businesses
    27:03 – The North Star: Product-market fit and how Armando identifies companies to invest in
    33:12 – Trends that are on the horizon in SaaS
    35:36 – The importance Armando places on empowerment and OKRs when it comes to building and leading a team
    38:38 – Advice Armando would give to early-stage founders
    40:49 – How to think about MandA (mergers and acquisitions)
    46:50 – Jeff thanks Armando for joining the show and lets listeners know where to follow him and learn more about Breadcrumbs.IO
    Tweetable Quotes“Particularly as a founder and entrepreneur, I think you can either excel at being a senior member at a large organization or continue down the path of entrepreneurship. It’s very, very hard to be great at both.” (07:01) (Armando)
    “And so now, as companies grow and mature, they have different tools that cater to different functions. So there is kind of a siloed type of situation where Marketing has its own tools, Sales has its own tools. But there is no connective tissue in between. And so there is always this kind of fence between the two sides that’s hard to breach.” (09:37) (Armando)
    “One big lesson is around, not surprisingly, the importance of the alignment between the different functions within organizations and how the companies that win very rarely do it just because the product is great.” (22:40) (Armando)
    “Product-market fit is a very elusive concept in the sense that it changes over time. The degree to which you can have product-market fit can change over time. Not only based on things that you do, but also based on competitors, and/or the market, and/or customers.” (28:43) (Armando)
    “Focus. Focus. Focus. Let’s get more customers like the ones that we are seeing happy with the product. And how do we reach them, and how do we make this a repeatable, scalable process?” (39:56) (Armando)
    “An offer is a signal that there is something in the market going on for which your type of company is appealing and palatable to a category of operators. And so it should open up the conversation.” (45:18) (Armando)
    Guest ResourcesJeff’s LinkedIn –https://www.linkedin.com/in/jeffkmains/ ( https://www.linkedin.com/in/jeffkmains/)
    Jeff’s Book –https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036 ( https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036)
    Learn More and Donate to Nova Ukraine Here – https://novaukraine.org/ (https://novaukraine.org/)
    Link to Jeff’s Facebook Group for SaaS and Service Champions https://www.facebook.com/groups/saasandservice (https://www.facebook.com/groups/saasandservice)
    Armando’s LinkedIn – https://www.linkedin.com/in/armandobiondi/ (https://www.linkedin.com/in/armandobio

    • 48 min
    Patrick McGuire - New Age Sports Selling: How NFTs & Phygital Experiences are Changing the Game

    Patrick McGuire - New Age Sports Selling: How NFTs & Phygital Experiences are Changing the Game

    Patrick McGuire is a creative entrepreneur, multi-time founder and executive leader who is focused on the sales and success of companies, including HR Tech, FinTech, Sports Tech, SaaS, along with Health, Wellness and Nutrition.
    Today, Jeff and Patrick speak to their shared passion for helping businesses grow and scale revenue. Patrick talks about some of the most exciting projects he’s working on, including RosterLogix, NFX and the upcoming Fatherhood Festival event in Canton, Ohio.
    Episode SponsorChampion Leadership Group –https://championleadership.com/ ( https://championleadership.com/)
    Small Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’
    Key Takeaways02:13 – Jeff introduces today’s guest, Patrick McGuire who joins the show to discuss his product, RosterLogix and how it is enhancing the sports experience for its customers
    10:30 – How Patrick came up with a pricing model that would fit and other projects he’s working on
    16:11 – Explaining what an Empowered Entrepreneur is
    20:32 – The importance of being genuine, honest and available
    29:30 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group
    30:13 – The future of sales and how Patrick sees the Metaverse influencing the world of SaaS
    32:14 – NFXCo, NFTs and ‘phygital’ experiences
    44:06 – Fatherhood Festival
    48:53 – Jeff thanks Patrick for joining the show and lets listeners know where to follow him and learn more about RosterLogix, Game Face, NFX and Fatherhood Festival
    Tweetable Quotes“RosterLogix comes from a love to increase trust, transparency, communications and compliance so you can focus on what matters most and love your sports experience. That’s why we built that product.” (05:01) (Patrick)
    “I love being an empowered entrepreneur. And I love helping others and empowering them to make a difference.” (15:57) (Patrick)
    “What I think is really cool is that I’m able to get professional athletes, amateur athletes, parents, and players all involved as well as collegiate athletes. Now that collegiate athletes can monetize their likeness and image, they need a vehicle to do that. And NFX can do that.” (31:01) (Patrick)
    “The average parent - and this is the Ontario hockey league - for the average player, before they get to the OHL, the family has spent $120,000 in just hockey.” (42:30) (Patrick)
    “Don’t get me wrong, we’re gonna make a bit of money. But we have a long-term vision for [NFX] to help the athletes, help the foundations and the people that need it. And that is a big deal.” (45:46) (Patrick)
    Guest ResourcesJeff’s LinkedIn –https://www.linkedin.com/in/jeffkmains/ ( https://www.linkedin.com/in/jeffkmains/)
    Jeff’s Book –https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036 ( https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036)
    Learn More and Donate to Nova Ukraine Here – https://novaukraine.org/ (https://novaukraine.org/)
    Link to Jeff’s Facebook Group for SaaS and Service Champions https://www.facebook.com/groups/saasandservice (https://www.facebook.com/groups/saasandservice)
    Empowered Entrepreneur – https://empoweredentrepreneur.ca/about-me/ (https://empoweredentrepreneur.ca/about-me/)
    Patrick’s LinkedIn – https://www.linkedin.com/in/mcguirep/ (https://www.linkedin.com/in/mcguirep/)
    RosterLogix – https://www.rosterlogix.com/ (https://www.rosterlogix.com/)
    NFXCo – https://nfxco.com/ (https://nfxco.com/)
    Game Face – https://getgameface.com/ (https://getgameface.com/)
    Fatherhood Festival – https://www.fatherhoodfestival.com/ (https://www.fatherhoodfestival.com/)
    SaaS Fuel ResourcesWebsite - https://championleadership.com/ (https://championleadership.com/)
    Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/ (https://www.linkedin.com/in/jeffkmains/)
    Twitter - https://twitter.com/jeffkmains (https://twitter.com/jeff

    • 52 min
    Rhett Doolittle - Trust Your Gut, Build Something Great

    Rhett Doolittle - Trust Your Gut, Build Something Great

    Rhett Doolittle is a multi-time founder with two successful exits. His first was Entrust Bankcard, a payment processing company with a remarkable 8500% growth. Rhett is all about boldly creating as an entrepreneur as he explains in this episode.
    Today, Jeff and Rhett speak to what it takes to launch a Minimum Sellable Product, challenges and obstacles that Rhett has observed his clients face and what it takes to build an inspired team. Rhett shares his experience taking a company public through a reverse merger and how he and his team at Business Warrior are simplifying solutions for their clients.
    Episode SponsorChampion Leadership Group –https://championleadership.com/ ( https://championleadership.com/)
    Small Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’
    Key Takeaways02:28 – Jeff Mains introduces today’s guest, Rhett Doolittle who joins the show to discuss the concept of Business Warrior and how companies can generate more leads
    08:31 – From marketing agency to software platform
    13:24 – Launching an MSP (Minimum Sellable Product) with passion and a clear vision
    19:51 – Common challenges Rhett has observed his clients face throughout the years
    22:57 – Simplifying solutions and providing funding now
    26:23 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group
    26:53 – Rhett speaks to his experience taking a company public via a reverse merger
    31:40 – Reverse mergers vs. SPACs (Special Purpose Acquisition Company)
    35:58 – Rhett provides advice on launching your own business and shares what he looks for in great team members
    39:48 – Jeff thanks Rhett for joining the show and lets listeners know where to follow him and learn more about Business Warrior
    Tweetable Quotes“If you’ve waited too long for it to be perfect, then you’re waited too long, which means it’s too late. So release your product.” (06:32) (Rhett)
    “Our objective is to see a business that’s gonna be getting more customers and more revenue before they even do. Let’s give them access to funding before they may even need it. We show them that they’re on the right path and we relate this all to our business warrior score.” (12:05) (Rhett)
    “The passion from the Leadership Team starts with me. Having a clear vision of what we’re building and having them be excited and inspired by that vision, that’s where it starts.” (16:23) (Rhett)
    “I would say being a public entity makes it a whole lot easier to raise capital than going to VCs [venture capitalists].” (30:12) (Rhett)
    “Don’t hedge your bet on your model and your vision. Follow your gut on what you should really build.” (36:28) (Rhett)
    Guest ResourcesJeff’s LinkedIn –https://www.linkedin.com/in/jeffkmains/ ( https://www.linkedin.com/in/jeffkmains/)
    Jeff’s Book –https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036 ( https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036)
    Learn More and Donate to Nova Ukraine Here – https://novaukraine.org/ (https://novaukraine.org/)
    Link to Jeff’s Facebook Group for SaaS and Service Champions https://www.facebook.com/groups/saasandservice (https://www.facebook.com/groups/saasandservice)
    Business Warrior Website – https://businesswarrior.com/ (https://businesswarrior.com/)
    Business Warrior Facebook – https://www.facebook.com/BusinessWarrior (https://www.facebook.com/BusinessWarrior)
    Business Warrior Instagram – https://www.instagram.com/businesswarriorlife/ (https://www.instagram.com/businesswarriorlife/)
    Business Warrior YouTube – https://www.youtube.com/c/BusinessWarrior (https://www.youtube.com/c/BusinessWarrior)
    Business Warrior Twitter – https://twitter.com/BizWarriorLIFE?s=20 (https://twitter.com/BizWarriorLIFE?s=20)
    Business Warrior LinkedIn – https://www.linkedin.com/company/businesswarriorlife/ (https://www.linkedin.com/company/businessw

    • 42 min
    Tami Wloch - Stop the Scroll: How to Stand Out in a Saturated Digital Landscape

    Tami Wloch - Stop the Scroll: How to Stand Out in a Saturated Digital Landscape

    Tami Wloch is a serial founder and business owner who currently serves as the Social Media Director at SC Marketing Inc., a marketing firm dedicated to assisting businesses in achieving their optimal sales by clearly defining their target market and creating powerful marketing messages that reach the right audience.
    Today, Jeff and Tami engage in a rich discussion on how the marketing landscape has been forever changed by the emergence of social and digital. Tami shares tips and best practices for Search Engine Optimization (SEO), targeting customers via LinkedIn, and building a successful Marketing Plan.
    Episode SponsorChampion Leadership Group –https://championleadership.com/ ( https://championleadership.com/)
    Small Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’
    Key Takeaways01:25 – Jeff Mains introduces today’s guest, Tami Wloch who joins the show to discuss how social and digital has changed the marketing landscape for technology companies
    11:55 – Tips and best practices for digital targeting and Search Engine Optimization (SEO)
    20:47 – How B2B SaaS founders can target well on other platforms
    24:27 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group
    24:58 – The evolution of recruiting and the power of a fantastic graphic
    37:21 – Building a successful Marketing Plan and why consistency is key
    44:19 – Jeff thanks Tami for joining the show and lets listeners know where to follow her and learn more about SC Marketing Inc.
    45:14 – Jeff and Tami share an exciting giveaway for listeners, The Social Audit
    Tweetable Quotes“Now you do have to put dollars behind what you’re doing. But the good news is that, if you learn what you’re doing, you can have amazing results for a very small amount of money.” (04:58) (Tami)
    “Clients, especially prospective new customers, need to see your name in a lot of different places. Right now, we’re seeing stats that are saying before somebody does business with your company, they’re gonna want to find you eight to ten times out in the world.” (07:36) (Tami)
    “If you’re just plugging thousands of dollars in there every month and you’re not seeing anything after six months, that’s when you really have to step back and say, ‘We’ve been trying to hit all these people, but if we narrow it down and just hit these people who are gonna spend money right away’, that’s the best place to start. Then you branch out.” (10:49) (Tami)
    “As far as being an advertiser and also a business owner, it’s never been a better time to be able to reach your exact client.” (20:02) (Tami)
    “Always look for a bright light photo that you can put up that talks directly to your customers.” (33:23) (Tami)
    Guest ResourcesJeff’s LinkedIn –https://www.linkedin.com/in/jeffkmains/ ( https://www.linkedin.com/in/jeffkmains/)
    Jeff’s Book –https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036 ( https://www.amazon.com/Small-Fish-Big-Pond-Competitors/dp/1773710036)
    Learn More and Donate to Nova Ukraine Here – https://novaukraine.org/ (https://novaukraine.org/)
    Link to Jeff’s Facebook Group for SaaS and Service Champions https://www.facebook.com/groups/saasandservice (https://www.facebook.com/groups/saasandservice)
    SC Marketing Inc. Website – https://scmarketinginc.com/ (https://scmarketinginc.com/ )
    Tami’s Twitter – https://mobile.twitter.com/marketingbytami (https://mobile.twitter.com/marketingbytami )
    Tami’s Facebook – https://www.facebook.com/MarketingByTami/ (https://www.facebook.com/MarketingByTami/)
    Tami’s LinkedIn – https://www.linkedin.com/in/tami-wloch-a3b36914/ (https://www.linkedin.com/in/tami-wloch-a3b36914/)
    SaaS Fuel ResourcesWebsite - https://championleadership.com/ (https://championleadership.com/)
    Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/ (https://www.linkedin.c

    • 47 min
    Keith Campagna - Lifework Integration & Understanding the Buyer Journey

    Keith Campagna - Lifework Integration & Understanding the Buyer Journey

    Keith Campagna is Chief Sales Officer and Equity Partner of the sales enablement company, The ROI Shop. In this capacity, Keith is solving some of the biggest challenges in enterprise sales: reducing no-decision outcomes, growing sales, and retaining salespeople.
    Today, Jeff and Keith engage in a discussion on selling simple solutions, the buyer journey and Keith’s concept of Lifework Integration. Keith shares some funny stories from his sales career and speaks to the importance of mindset and taking time for yourself.
    Episode SponsorChampion Leadership Group –https://championleadership.com/ ( https://championleadership.com/)
    Small Fish, Big Pond –https://championleadership.com/ ( )https://smallfishbigpond.com/ (https://smallfishbigpond.com/) Use the promo code ‘SaaSFuel’
    Key Takeaways01:29 – Jeff Mains introduces today’s guest, Keith Campagna who joins the show to share the work he’s doing at The ROI Shop and the incredible results he’s been able to achieve
    09:12 – The true business impact of a great ROI Tool and why simple is better than complex
    14:01 – Value platform and value realization
    17:11 – Keith recalls a funny story from his sales career and reflects on advice he would give his younger self
    20:37 – What motivates and drives Keith
    22:13 – The concept of Lifework Integration and what it takes to be great at sales
    26:23 – Creating the buyer journey and process
    32:25 – Mindset, creativity, and reducing stress
    38:31 – The importance of taking time for yourself
    40:44 – One lesson that Keith believes everyone should learn at some point in life
    43:47 – Jeff thanks Keith for joining the show and lets listeners know where to follow him and learn more about The ROI Shop
    Tweetable Quotes“So, what we [The ROI Shop] do is, we build a value calculator that’s collaborative with buyer champions. It makes the whole process very easy and believable. And then the net result is an increase of win-rates, increase of sales price, happier sales reps, happier sales leaders. It’s a fantastic ride and we’re having a great time.” (06:32) (Keith)
    “Speaking of thinking of the buyer, and speaking of an advantage, especially now, the idea is that a CFO and a Board has to make decisions about what they’re going to invest in. At this point in the game, there’s a whole lot of things people need to be efficient at like to handle work from home. The whole game changed for a lot of companies.” (08:19) (Keith)
    “One of the things we feel makes a lot of sense is that The ROI Shop was literally created by sales reps - guys who understood that if you could make it simple, people buy simple. You make it complex, and they stop buying.” (13:28) (Keith)
    “I’ve always loved selling. I’ve always loved getting to know people. I’m a social guy. I’ve always enjoyed helping people. So, the notion of being able to help people make an impact to be happier I just really fell in love with.” (20:03) (Keith)
    “Jeff Gitomer is a huge influence of mine. He wrote a bunch of sales book and he always said, ‘Nothing is sold until somebody buys.’ And so, understanding how somebody buys is the best way for an entrepreneur, or somebody who’s not in sales, to actually start selling.” (26:05) (Keith)
    “I’m a big advocate of mindset, especially in today’s modern world. If you’re an entrepreneur, you’ve had to focus a whole lot on what your product and your market does and how you’re gonna make a living. You’re really dialed in which can be stressful. And what I want to remind everyone listening is that finding ways to consistently make a habit of reducing stress will ultimately result in being more creative.” (32:25) (Keith)
    “Be ok with asking for help because you cannot do everything on your own, whether it’s professional or personal. And if you truly want to succeed faster and smarter, get help. Ask people. Be ok with being vulnerable. Lower your own expectations of yourse

    • 45 min

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This one will keep climbing the charts

This is a brand new podcast that is good for anyone in the SaaS space looking to scale but not lose their soul in the process.

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