22 episodes

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.

SaaS Marketing Superstars Aaron Zakowski

    • Business
    • 5.0 • 6 Ratings

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.

    The LinkedIn Content System that quickly scaled Lemlist to $10M ARR with Guillaume Moubeche

    The LinkedIn Content System that quickly scaled Lemlist to $10M ARR with Guillaume Moubeche

    In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer.

    Episode Highlights:
    - Lemlist’s unique personalization features that differentiate it from other tools (1.14)
    - How Guillaume created Lemlist (2.22)
    - How Lemlist grew their facebook group and their content creation strategy (5.31)
    - Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34)
    - How Lemlist invests in building their team members’ personal brands (13.34)
    - Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30)
    - Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14)
    - How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11)
    - How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10)
    - Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40)

    Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lemlist-guillaume-moubeche-linkedin-content/

    • 36 min
    How Atlassian Uses A Content Playground To Drive Sales with Ashley Faus

    How Atlassian Uses A Content Playground To Drive Sales with Ashley Faus

    In this episode of SaaS Marketing Superstars podcast, I spoke with Ashley Faus. Ashley is a Content Strategy Lead at Atlassian, a Software development company that makes popular tools like Confluence, Jira and Trello. As she describes herself on LinkedIn, she's a marketer, writer, and speaker by day... and a singer, actor, and fitness fiend by night.

    Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ashley-faus-atlassian/

    • 43 min
    How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein

    How SimilarWeb Attributes Growth to SEO and Paid Ads with Ben Bernstein

    Ben is currently the Director of Acquisition at SimilarWeb, an AI-based market intelligence platform that helps monitor web and mobile app traffic.

    Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-ben-bernstein-similarweb/

    • 37 min
    How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale

    How to Purchase a SaaS Business as a First Time Buyer with Thomas Smale

    Thomas is the CEO and founder of FE International, an M&A firm that advises SaaS, e-commerce and content businesses. Thomas has consulted thousands of entrepreneurs on exit strategy, growth and business development.

    Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-thomas-smale/

    • 46 min
    Using LinkedIn Ads to Drive B2B Demand Gen with Gabriel Ehrlich

    Using LinkedIn Ads to Drive B2B Demand Gen with Gabriel Ehrlich

    In this episode of SaaS Marketing Superstars podcast, I spoke with Gabriel Ehrlich. Gabriel is a B2B marketing expert and the founder of Remotion, a LinkedIn Ads agency based in Tel Aviv where he has worked with clients such as WalkMe, Gong, Yotpo, Monday.com and many more.

    Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-gabriel-ehrlich-linkedin-ads/

    • 45 min
    Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall

    Using Content Marketing to Drive B2B Demand Gen with Devin Bramhall

    Devin is the CEO at Animalz, a content marketing agency known for producing amazing content for B2B SaaS companies. She’s also a master storyteller and the co-host of The Animalz Content Marketing Podcast.

    Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-devin-bramhall-animalz/

    • 32 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Cyborg2225 ,

Best SaaS Marketing Podcast

Aaron gives you insight into SaaS marketing in ways other podcasts miss. Definitely recommend this podcast for anyone in the SaaS marketing space!

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