SaaS Marketing Superstars Aaron Zakowski

In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.

Episode Highlights:
• Why Matt is obsessed about B2B SaaS companies growth (0:29)
• The 4 pillars to scaling a software company (1:45)
• How to improve engagement with leads so that they can schedule and show up for meetings (4:27)
• How to build trust into your sales process and unleashing the power of video testimonials (7:32)
• How to use stories effectively in your client interactions (9:32)
• The Perfect D.E.A.L process and the critical steps you must follow to close more deals (11:39)
• Why you must educate your prospective clients (17:54)
• Why the Demo session goes beyond showing your product (21:01)
• How you can stay honest without losing sales (23:42)
• 18 lead generation strategies B2B SaaS companies can adopt and how to choose the best strategy to adopt (28:41)
• Favorite books, apps, communities and business leaders (32:17)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-software-sales-matt-wolach/

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline.

Episode Highlights:
• Steffen shares what he has learnt from working with various B2B companies (0:36)
• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)
• The importance of properly evaluating B2B attribution insights (5:03)
• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)
• Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30)
• How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38)
• Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14)
• The biggest attribution problem B2B companies face and how to solve it (27:17)
• Why he has stopped grouping customers in funnels (28:26)
• Using Linkedin to run account based and role based retargeting ads (31:32)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/

In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years.

Episode Highlights:
• How to make SEO work for you without building backlinks (2:21)
• Building a successful content writing team using non-native English speakers (6:24)
• The secret formula for ranking websites high on Google (8:18)
• The ideal number of pages agencies need to produce every month (11:07)
• Why link building is not a quick fix for search rankings (12:11)
• How to incorporate Tiktok and YouTube Shorts into your ranking strategy (13:36)
• How long does it take to start seeing noticeable SEO results from publishing content (17:15)
• How to find good writers, why you shouldn’t limit your search to American writers and how his agency Workello helps to solve this problem (19:00)
• The tech stack used to power his company ContentDistribution.com (21:57)
• The biggest struggle he is currently facing in his business operations (22:33)
• The major differences between adopting a Paid Ads strategy and an SEO strategy that agencies need to be aware of (25:46)
• Favorite books, apps, communities and business leaders (29:41)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-nick-jordan-b2b-seo

In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites.

Episode Highlights:
• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)
• Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16)
• Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33)
• A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05)
• How OptiMonk uses reminder notifications are used to assist idle users and help them to fill their forms completely (7:12)
• How businesses can personalize their customers experience in real time and serve them the content they are interested in (10:50)
• The major mistakes B2B companies must avoid when describing their services (12:13)
• Favorite books, apps, communities and business leaders (14:38)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-optimonk-customer-value-optimization-eric-melchor/

In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.

Episode Highlights:
• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)
• How Followup CRM grew to over 2000 customers despite running a lean operation (2:22)
• The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24)
• Using webinars, stories and case studies to spur business growth (5:09)
• How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02)
• The next frontier of growth in the company (9:36)
• Favorite books, apps, communities and business leaders (13:56)


Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-followupcrm-erick-vargas

In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.

Episode Highlights:
• The biggest challenge they are currently facing (24:14)
• Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32)
• How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15)
• How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47)
• The countries with the largest number of users (13:26)
• How Invoice Ninja used aggressive pricing and a value packed free plan to disrupt the invoicing industry (15:58)
• How an intuitively designed product and an engaged community helps to reduce the subscription cost for users (17:11)
• Why Invoice Ninja adopted Flutter framework for v5 of the platform? (21:36)
• The biggest challenge they are currently facing (24:14)
• Favorite book and business leader (27:15)

Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-invoiceninja-growth-hacking-shalom-stark/