
32 episodes

SaaS Marketing Superstars Aaron Zakowski
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- Business
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5.0 • 7 Ratings
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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The 4 Pillars of B2B Software Sales with Matt Wolach
In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth.
Episode Highlights:
• Why Matt is obsessed about B2B SaaS companies growth (0:29)
• The 4 pillars to scaling a software company (1:45)
• How to improve engagement with leads so that they can schedule and show up for meetings (4:27)
• How to build trust into your sales process and unleashing the power of video testimonials (7:32)
• How to use stories effectively in your client interactions (9:32)
• The Perfect D.E.A.L process and the critical steps you must follow to close more deals (11:39)
• Why you must educate your prospective clients (17:54)
• Why the Demo session goes beyond showing your product (21:01)
• How you can stay honest without losing sales (23:42)
• 18 lead generation strategies B2B SaaS companies can adopt and how to choose the best strategy to adopt (28:41)
• Favorite books, apps, communities and business leaders (32:17)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-software-sales-matt-wolach/ -
How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt
In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline.
Episode Highlights:
• Steffen shares what he has learnt from working with various B2B companies (0:36)
• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribution (2:31)
• The importance of properly evaluating B2B attribution insights (5:03)
• How Dreamdata helps B2B companies estimate the length of their customer journeys (7:32)
• Why B2B companies should not focus on getting prospects to download e-books through lead forms on Linkedin (13:30)
• How Dreamdata successfully leveraged Linkedin and Podcasts to grow their audience and revenue (15:38)
• Metrics and touchpoints that can be used to determine meaningful customer engagement (22:14)
• The biggest attribution problem B2B companies face and how to solve it (27:17)
• Why he has stopped grouping customers in funnels (28:26)
• Using Linkedin to run account based and role based retargeting ads (31:32)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-marketing-attribution-steffen-hedebrandt-dreamdata/ -
Nick Jordan’s B2B SEO Strategies to Rank #1 without Backlinks
In this episode of SaaS Marketing Superstars podcast, I spoke with Nick Jordan. Nick is a SaaS Marketer and SEO expert with some unexpected strategies for growing organic website traffic. His LinkedIn profile states that he grew a site from 0 to 1,500,000+ monthly organic visits in just 2 years.
Episode Highlights:
• How to make SEO work for you without building backlinks (2:21)
• Building a successful content writing team using non-native English speakers (6:24)
• The secret formula for ranking websites high on Google (8:18)
• The ideal number of pages agencies need to produce every month (11:07)
• Why link building is not a quick fix for search rankings (12:11)
• How to incorporate Tiktok and YouTube Shorts into your ranking strategy (13:36)
• How long does it take to start seeing noticeable SEO results from publishing content (17:15)
• How to find good writers, why you shouldn’t limit your search to American writers and how his agency Workello helps to solve this problem (19:00)
• The tech stack used to power his company ContentDistribution.com (21:57)
• The biggest struggle he is currently facing in his business operations (22:33)
• The major differences between adopting a Paid Ads strategy and an SEO strategy that agencies need to be aware of (25:46)
• Favorite books, apps, communities and business leaders (29:41)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-nick-jordan-b2b-seo -
How OptiMonk uses Customer Value Optimization to drive more sales with Eric Melchor
In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites.
Episode Highlights:
• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27)
• Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16)
• Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33)
• A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05)
• How OptiMonk uses reminder notifications are used to assist idle users and help them to fill their forms completely (7:12)
• How businesses can personalize their customers experience in real time and serve them the content they are interested in (10:50)
• The major mistakes B2B companies must avoid when describing their services (12:13)
• Favorite books, apps, communities and business leaders (14:38)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-optimonk-customer-value-optimization-eric-melchor/ -
Followup CRM's Journey to 2000 Customers with Erick Vargas
In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals.
Episode Highlights:
• Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17)
• How Followup CRM grew to over 2000 customers despite running a lean operation (2:22)
• The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24)
• Using webinars, stories and case studies to spur business growth (5:09)
• How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02)
• The next frontier of growth in the company (9:36)
• Favorite books, apps, communities and business leaders (13:56)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-followupcrm-erick-vargas -
Growing Invoice Ninja To 200,000 Users Without Any Marketing with Shalom Stark
In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks.
Episode Highlights:
• The biggest challenge they are currently facing (24:14)
• Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32)
• How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15)
• How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47)
• The countries with the largest number of users (13:26)
• How Invoice Ninja used aggressive pricing and a value packed free plan to disrupt the invoicing industry (15:58)
• How an intuitively designed product and an engaged community helps to reduce the subscription cost for users (17:11)
• Why Invoice Ninja adopted Flutter framework for v5 of the platform? (21:36)
• The biggest challenge they are currently facing (24:14)
• Favorite book and business leader (27:15)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-invoiceninja-growth-hacking-shalom-stark/
Customer Reviews
Best SaaS Marketing Podcast
Aaron gives you insight into SaaS marketing in ways other podcasts miss. Definitely recommend this podcast for anyone in the SaaS marketing space!