I've been unofficially doing it for over five years. It only started with my urge to continually learn new aspects of the SaaS ecosystem, connecting with people to talk about their experiences and learning. It was all happening off the record.
I started recording and publishing these conversations as a podcast in Jan 2019. Since then, I've hosted leaders (C-level/VPs/Directors) from SaaS companies like Github, Segment, G2, Moengage, and more.
Are you working in SaaS? Have a story to share? Let's talk. :)
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.
Phil has spent over a decade working in SaaS in various roles.
Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role.
He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves.
We also discussed elevating an existing enablement practice in your org. Especially in cases where it's difficult for you to show the impact.
All this and more with Phil in this episode.
Connect with Phil on LinkedIn - https://www.linkedin.com/in/philputnammusic/
S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse
In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.
With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.
Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.
She also shares her thoughts on what makes customer marketing different than customer advocacy.
Abby points out the metrics for success while implementing such a framework.
All this and more in this episode with Abby.
Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain
In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.
RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain.
Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.
He also shares how to ensure the alignment between marketing targets and overall company goals.
Ankit also shares his secrets about collaborating with other departments to ensure the marketing initiatives are aligned with revenue targets.
All this and more with Ankit in this episode.
Connect with Ankit on LinkedIn - https://www.linkedin.com/in/ankitchaturvedi85/
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital.
Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally.
Expanding your SaaS business globally is a challenge. And Semir points out the traits of the right market for expansion.
He also talks about some delaying factors that you should account for while entering a new market - like localization, regulation, competition, etc.
There are always surprises, and Semir doesn't like surprises. He talks about how he encountered some unexpected obstacles while leading a market entry and expansion initiative at Clari. And how did their team overcome it?
Connect with Semir on LinkedIn - https://www.linkedin.com/in/jahic/
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.
Aditi talks about the story behind building Locale and how over time they decided to pivot their original product.
She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors.
Pivots come with new challenges - and Aditi shares how their team overcame the new challenges. And shares the learnings she has got through the entire process.
Connect with Aditi on LinkedIn - https://www.linkedin.com/in/aditisinha1002/
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.
Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.
We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?
Erik also shares his successful lead nurture program example. And I've shared one too.
All this and more in this episode with Erik.
Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/
Such a wealth of knowledge! 🧠
This is one of the most impactful SaaS podcasts that I have ever come across! Sunil does such a great job of sharing his own personal wisdom and I love how he leads meaningful conversations with guests who bring so much experience and actionable insight to the table. Highly recommend checking this show out - you won’t be disappointed!
I like this podcast where Sunil interviewed people from all around the world. From early stage to scale up.
I Highly recommend!
Loved the genuine purpose of learning for listeners
I loved the spirit of Sunil who genuinely wants to learn the different aspects of SAAS companies and wants his listeners also to learn from it.
Since it is done with such a genuine spirit , it will be good for whoever is listening to the podcast.
I also loved the casual conversation style with no pretensions which is very refreshing.