27 min

SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge The Official SaaStr Podcast: SaaS | Founders | Investors

    • Technology

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. 
 
Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.
 
Full video: https://youtu.be/prLzBINL4tI
 
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
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Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
 

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. 
 
Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.
 
Full video: https://youtu.be/prLzBINL4tI
 
Want to join the SaaStr community? We're the 🌎largest community for B2B software.
Subscribe for weekly updates: https://www.saastr.com/subscribeform
Twitter: https://twitter.com/saastr
LinkedIn: https://www.linkedin.com/company/2724976
Quora Group: https://www.quora.com/q/cloud
Facebook: https://www.facebook.com/SaaStr/
Instagram: https://www.instagram.com/saastr/
Our North American Event: https://bit.ly/2OXeAYh
Our European Event: https://bit.ly/2OZTad8
 

27 min

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