Saba Says | Startups, Growth & Marketing Saba Karim

What is the ultimate combination that you need?

Please pardon the audio quality as it was recorded live on Twitter Spaces. 

This is a conversation between myself, Saba Karim, and Adam Soccolich (twitter.com/BestLiveAudio) on growth and marketing. At first, we riff on what marketing channels we like the best, how to reach out to people - and then bring up founders from the audience to tell us about their current growth plans as we offer them ideas on how to get their next customers.

On this episode:


Three things to avoid when reaching out for help

And how to craft the perfect email:


Connection
Identification
Admiration
Question
Introduction
Reiteration
Appreciation:

Explaining what you do now is relatively easy. Most people also know what their grand vision. Listen to this to get better at connecting the dots.

Listen how, a marketer by trade, not a software engineer, got this done.

Ali Tamaseb recently wrote Super Founders, a book that uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false.

Ali spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more.