New podcast weblog
What Every Sales Leader Wants Sales Enablement to Know
Sales needs sales enablement; it’s an art and science relationship, with each balancing the other. The art of sales can get disorganized and off-track without the science and structure of sales enablement.
Listen as our guest John Krumheuer, Vice President of North American Sales at SmartDrive Systems, talks about how sales leaders and sales enablement can best partner to drive real growth at their company, including:
How sales enablement is becoming critical in today’s selling environment
How sales enablement can help with change management
The future of AI and sales
About Sales Enablement Radio
On Sales Enablement Radio we talk with CEOs and authors, Chief Sales Officers, Chief Marketing Officers, Vice Presidents of Sales Enablement and Sales Operations, as well as salespeople about sales enablement.
We started Sales Enablement Radio because sales enablement is a contested, hot topic for companies struggling with the new reality of selling in the B2B space. Marketing and sales departments are confronted with pressure to work as a team, while using new software guided by artificial intelligence, while contending with prospects that demand more information with less personal contact before making a purchase. This program will bring clarity to a topic that seems to mean different things to marketing, sales, and C level managers.
Podcast Replays are also available on Apple Podcasts