22 episodes

Learn to sell, find your first paying customers and grow a successful business.

An interview series for (technical) founders who are fed up of building products nobody wants to buy...

Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses.

With a focus on actionable insights from every area of sales.

Sales For Founder‪s‬ Louis Nicholls

    • Business
    • 5.0 • 1 Rating

Learn to sell, find your first paying customers and grow a successful business.

An interview series for (technical) founders who are fed up of building products nobody wants to buy...

Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses.

With a focus on actionable insights from every area of sales.

    Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape

    Lessons from 20+ years of sales success — with Brendan McAdams, cofounder of Expertscape

    Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

    This week, your host Louis is talking to sales expert Brendan McAdams.

    Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last but not least — he recently released a book and runs live trainings on how to get better at sales.

    In this episode, we talk about…

     - ... how did Brendan make the first sales for Expertscape?

     - ... what qualities does a founder need to become “good enough” at sales?

     - ... how has sales changed over the past few decades?

    … and much, much more!

    You can find Brendan on Twitter.

    And don’t forget to check out the totally free fundamentals of sales course at SalesForFounders.com


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    • 41 min
    3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA

    3 ideas to build your own business that lasts - with Alex Hillman, author of The Tiny MBA

    In this episode of the podcast, your host Louis Nicholls sits down with founder, author and all-round-business-expert Alex Hillman.



    Alex has decades of experience helping people build successful businesses. From running his coworking community Indy Hall, to his course, 30x500, where he and Amy Hoy have coached hundreds of founders.



    Now, Alex has distilled all of that experience and knowledge into his new book, The Tiny MBA. It's full of 100 short ideas to build your own business that lasts.



    I was lucky enough to read a prelaunch copy, and it's easily the best value per word of any business book I've ever read.



    Today on the podcast, Alex is going to walk us through three of my favourite ideas in the book.



    You can find Alex on Twitter at @alexhillman, check out his writing at StackingTheBricks.com, and - of course - grab your copy of the Tiny MBA at Tiny.MBA


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    • 57 min
    Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!

    Listener Questions #1 - Sales Mindset, Cold Outreach, Positioning and More!

    In this episode of the S4F podcast we switch things up and I (your host Louis Nicholls) take some listener questions in my first ever solo session!



    We dive into topics like...


    ... how to feel good about doing sales?
    ... when will the free Sales for Founders course be launching?
    ... what 'ask' should I be using in cold outreach emails?

    ... and more.

    Also mentioned in this episode of the show are:


    The Mom Test Book
    Startups For The Rest Of Us podcast
    The Sales for Founders course (sign up now for earlybird discounts and access)
    This week's founder showcase: Abridge.io

    Thanks to everyone who submitted a question. If you have feedback or a question of your own, let me know with a voice message (link below), or tell me on Twitter (@louisnicholls_).


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    • 35 min
    From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally

    From struggling with first sales to a $2m ARR business - with Nick Davies, cofounder and CEO of Dentally

    In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally.

    Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, although they're now running a successful business with 18 employees and millions of dollars in revenue, finding the first 100 customers for Dentally wasn't easy.

    In today's episode, we'll dive into...


    how Dentally found their first customers
    how they struggled with - and overcame - slow initial growth to make it to where they are today
    and how they’re handling sales during the COVID19 pandemic - when all of their customers’ businesses as closed!

    If you have a question for Nick, reach him at nick[at]dentallyDOTco

    Nick's favourite source of sales tips for founders with $10k MRR+ is over at the excellent Close blog. 

    But check out our recent episode with Close team-member and sales specialist James Urie first!

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    Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.


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    Send in a voice message: https://anchor.fm/sales-for-founders/message

    • 52 min
    Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

    Zero to 5-figure MRR in just a few months by doing outbound sales - with Frank Breckner, founder of Finalytic

    In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner.

    Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects.

    A few months ago, Frank started work on a new business, Finalytic. And he's already grown it to 5 figures in MRR by doing outbound sales.

    In today's episode, we'll dive into...


    how Frank made Finalytic's first sales (and came up with the idea)
    how he's handling sales in an industry devastated by the COVID-19 pandemic
    how Frank launched yet another SaaS tool, Growth-Hacking.io and grew it from nothing to $2k+ MRR in less than a week

    ... and much more!

    You can find Frank on LinkedIn - or shoot him an email at frank@growth-hacking.io. 

    And don't forget - you get 50% off of your very own Growth-Hacking.io account with discount code "S4F".

    Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.


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    Send in a voice message: https://anchor.fm/sales-for-founders/message

    • 59 min
    How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

    How to switch from outbound sales to inbound marketing - with Baird Hall, founder of Wavve and Zubtitle

    In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall.

    Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle.

    We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years.

    Including...


    a real, inside look at what it took to make Wavve's first, tenth, and 50th sale
    why most cold outreach fails, and how to make sure yours works
    when (and how) to transition from outbound sales to inbound marketing

    ... and much more!

    You can find Baird on Twitter at @BairdHall - or check out some of his amazing writing on entrepreneurship, sales and marketing at Lofi Ventures.



    Finally, make sure to head over to SalesForFounders.com and sign up for actionable, free advice and templates on how to get good enough at sales to grow your own business.


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    Send in a voice message: https://anchor.fm/sales-for-founders/message

    • 48 min

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