Sales for Nerds Reuben Swartz
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- Business
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The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
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S4N 094 Meridith Grundei on Effective Speaking
A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business.
Speaking coach Meridith Grundei shares how she went from shy kid who didn't want to answer questions in class to helping others overcome their fears of speaking, and how you can communicate more effectively. -
Alistair McDermott on becoming a Recognized Authority
Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche.
This leads to easier marketing and sales and less wasted time and effort.
Alistair shares his 5 step process for niching down and becoming that Recognized Authority.
(An approach that dovetails nicely with the Mission & Positioning screen in Mimiran CRM. -
Reuben Swartz on the 2 Step Sales Process for Consultants
It's easy to make sales overly complicated. (I've been guilty of that many times.)
So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the hard selling at all.
You can implement it when you're busy with clients or don't have any client work.
And it's fun, sustainable, and effective
(Naturally, Mimiran, the fun CRM for solo consultants, makes this all easy.) -
Rachel Nigro on treating your Body Well for Optimal Performance
To perform at our best, we need to fuel and nourish our bodies properly.
But most fitness advice has everything backwards.
In this episode, learn how personal fitness coach Rachel Nigro flips the conventional wisdom on its head, so you can feel better, look better, and perform better, without crash diets and/or self-loathing.
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S4N 090 Erica Holthausen on turning expertise into authority by publishing articles
While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get published in magazines and journals to boost your profile and attract ideal clients.
Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling (with follow-up features that help you implement Erica's strategies, and lead magnets to help you turn them into conversations and clients). -
Rochelle Moulton on not avoiding conversations as you build your authority
Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo consultants grow their practices without working more. This comes from growing authority, so more people seek you out.
Unfortunately, some people try to build their authority to avoid talking to people, but having conversations is the best way to get clientsa and build your authority.
In this episode, Rochelle helps us understand how we can build our authority and have conversations, even if we're introverted.
(And of course, nothing like having Mimiran, the fun, "anti-CRM", specifically made for independent consultants, to help you both build your authority and have lots of great conversations with the right people.)
Customer Reviews
Nerd love
Great podcast for an accounting nerd like me!
-Erica Goode, CPA
Solid Immediately Usable Info
Reuben puts together high level experts that give you info you can actually use. No fluff. Just great stuff.
Wholly Engaging!
Reuben’s podcast is wholly engaging, entertaining, and full of sensible, practical, action-oriented business advice. He finds the most interesting guests and is an exceptional interviewer. Time well spent!