705 episodes

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!

Sales Transformation Leadium

    • Business
    • 5.0 • 3.9K Ratings

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Collin Mitchell also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!

    704 - The Key to Effective Goal Setting in Sales, with Elizabeth Frederick

    704 - The Key to Effective Goal Setting in Sales, with Elizabeth Frederick

    In this episode, host Colin Mitchell interviews Elizabeth Frederick, the host of Let's Talk Sales podcast and the president and CEO of Collavia. They discuss the concept of setting "stupid goals" and how to avoid them. Elizabeth breaks down the acronym SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and introduces her own acronym, STUPID (Shoulds, Tasks, Unaligned, Procrastination, Inattentive, Disconnected), to help people set more effective goals. They emphasize the importance of aligning goals with individual skills and interests, breaking goals down into actionable tasks, adapting to changing situations, and connecting goals with calendars and task lists.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Elizabeth Frederick (President and CEO, Collavia)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 21 min
    703 - Eliminate Complexity and Focus on What Matters, with Mike Simmons

    703 - Eliminate Complexity and Focus on What Matters, with Mike Simmons

    In this episode, host Colin Mitchell welcomes back Mike Simmons, a seasoned coach and leader with 22 years of experience in high-growth tech companies. They discuss the importance of simplifying execution in sales and how to avoid overcomplicating things. They emphasize the need for clarity and focus in goal setting and execution, and the importance of eliminating unnecessary tasks and metrics. The episode provides practical tips for sales teams and leaders to streamline their processes and achieve better results.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Mike Simmons (Seasoned Coach and Leader)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 17 min
    702 - The Process of Buying Sales Technology, with David Dulany

    702 - The Process of Buying Sales Technology, with David Dulany

    In this episode, host Collin Mitchell welcomes David Dulany, CEO and founder of TenBound, to discuss the process of buying sales technology. They talk about the importance of having a well-defined process for evaluating and buying technology, including documenting the company's buying policy and consolidating the tool list. They also discuss the power that buyers have in negotiating contracts and terms with technology vendors. David emphasizes the need for companies to be proactive in evaluating and piloting different technologies before committing to long-term contracts.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:David Dulany (CEO and Founder, TenBound)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 22 min
    701 - Building Authentic Relationships and Taking Conversations Offline, with Lindsey McMillion

    701 - Building Authentic Relationships and Taking Conversations Offline, with Lindsey McMillion

    In this episode, host Collin Mitchell interviews Lindsey McMillon, the founder of McMillon Consulting. They discuss the common mistakes people make on LinkedIn and how to use the platform effectively for sales prospecting. Lindsey emphasizes the importance of building genuine relationships and taking conversations offline. She shares tips on engaging with connections, using personalized outreach, and providing value. Overall, the episode provides valuable insights on leveraging LinkedIn for sales success.

    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Lindsey McMillon (Founder, McMillon Consulting)

    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 18 min
    700 - Hiring for Right Stage Fit, with Jay Webb

    700 - Hiring for Right Stage Fit, with Jay Webb

    In this episode, host Colin Mitchell welcomes Jay Webb to discuss hiring revenue leaders and the importance of hiring for the right stage fit. They explore the changing landscape of hiring, including the decreasing emphasis on four-year degrees and the value of curiosity as a soft skill. Jay emphasizes the need to avoid over-indexing on domain expertise and highlights the importance of finding candidates who are a good fit for the stage and culture of the company.
    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Jay Webb (Founder, Goats of Growth)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

    • 17 min
    699 - AI-Powered Sales Transforming Sales Performance, with Bowen Moody

    699 - AI-Powered Sales Transforming Sales Performance, with Bowen Moody

    In this episode, host Colin Mitchell welcomes guest Bowen Moody, the sales guru and AI mastermind behind Wonder Way. They discuss the problem of sales coaching and training in today's market and how AI is playing a role in solving it. Bowen explains how Wonder Way listens to sales calls and provides instant feedback to sales reps, eliminating the need for managers to watch recordings. They also address concerns about relying on AI and the potential impact on job roles.

    Follow the Host:Collin Mitchell (Partner, Leadium)
    Our Episode Guest:Bowen Moody (CEO, Wonder Way)
    Sponsored By:Leadium | The leader in outbound sales appointment setting
    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can.

    • 15 min

Customer Reviews

5.0 out of 5
3.9K Ratings

3.9K Ratings

Brandon L. Jones ,

More Please episodes!

Please provide more new content like this. Absolutely helpful and intriguing.

Michael J. Riley ,

Top quality podcast!

This podcast is great!! I’m always learning something new when I tune in. I recommend this to anyone interested in Sales Transformation podcast.

Claude K. Stevens ,

Life Changing

This show has changed my life for the good financially, mentally, and spiritually. Thank you Collin!

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