155 episodes

Selling is serving. Let us serve you with tips, stories and experts on topics you care about.

Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers.

ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.

SALES with ASLAN ASLAN Training and Development

    • Business
    • 4.7 • 32 Ratings

Selling is serving. Let us serve you with tips, stories and experts on topics you care about.

Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. Traditional selling approaches are working against sellers.

ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop or message.

    Ep. 153 - How to Never Forget a Name with Neil Kutzen

    Ep. 153 - How to Never Forget a Name with Neil Kutzen

    In this week's episode of SALES with ASLAN, Tom and Tab are joined by Neil Kutzen, Memory Trainer and Founder of MemorizeBest, a breakthrough method in memory training that helps you become more productive and successful in both your personal and professional life by helping you remember and recall more easily.

    This topic is relevant for anyone, but especially for those of us in sales who are building relationships daily. We form connections with our customers, friends, and family because of how we treat them, and a critical element of how we treat them relies on what we remember about them.

    • 47 min
    Ep. 152 - Are You a Trusted Partner to Your Customers?

    Ep. 152 - Are You a Trusted Partner to Your Customers?

    In the latest episode of SALES with ASLAN, Tom and Tab get into the nitty gritty aspects of the "four levels of selling." As sellers, we're not just "in sales" - like musicians or athletes, there are different degrees of success, experience, and expertise that elevate salespeople into another league.

    They discuss what those levels are and what differentiates each one from the next, as well as the strategies, tactics, and philosophy that it takes to reach the highest level of selling: trusted partner.

    • 59 min
    Ep. 151 - Sales & Parenting: Learning to Influence

    Ep. 151 - Sales & Parenting: Learning to Influence

    In the latest episode of SALES with ASLAN, Tom and Tab take on a topic that may hit close to home for many of us out there: the similarities between parenting and sales. Both require the ability to influence (those of us who have raised or are raising teenagers definitely understand this).

    In fact, many of the concepts and principles in Tom's book, UnReceptive, were born in the "lab" of raising four teenagers.

    Everything they discuss really applies to any personal relationship we have, not just as a parent. And if you can learn to apply these principles at home, you'll have no trouble applying them in a professional setting.

    Tune in to hear Tom and Tab, both fathers, take on this fun-filled topic:

    • 40 min
    Ep. 150 - The Culture MRI: Creating a culture that attracts, retains, and produces!

    Ep. 150 - The Culture MRI: Creating a culture that attracts, retains, and produces!

    This week on SALES with ASLAN, Tom and Tab are joined by guest Ben Ortlip, CEO and Founder of The Culture MRI, a tool that helps businesses quantify and measure the health of their culture. How does one measure that and also measure the impact of it?

    The Culture MRI has identified 15 drivers of culture and can "report that state of culture and engagement in terms of dollars saved or lost by your company."

    Tune in now to hear Ben share what we need to know about driving vibrant culture within organizations.

    • 1 hr 15 min
    Ep. 149 - Relationships Determine Influence (Part 2)

    Ep. 149 - Relationships Determine Influence (Part 2)

    In the latest episode of SALES with ASLAN, Tom and Tab are joined by special guest, Marc Lamson, to continue their discussion from last week's episode about relationships and why they matter in sales.

    They unpack how relationships determine our level of influence (whether in our personal lives, with customers, or as sales leaders), and how emotions play into decision-making, even in a business setting. Because at the end of the day, everyone simply wants to feel uniquely valued and understood.

    • 59 min
    Ep. 148 - Relationships Determine Influence (Part 1)

    Ep. 148 - Relationships Determine Influence (Part 1)

    In this episode of SALES with ASLAN, Tom and Tab discuss a subject that they believe is "the most important topic we will ever talk about." What subject could possibly deserve this superlative? Drum roll please... relationships.

    Specifically, how to have successful and fulfilling relationships - not only with our customers, but with the people we care about the most. While this topic isn't the most flashy, exciting, or measurable - it is the foundation of everything that we do in sales. Relationships matter. Tune in now to hear Tom and Tab's insights. 

    • 44 min

Customer Reviews

4.7 out of 5
32 Ratings

32 Ratings

T rilla for the dilla ,

The best way to influence

Tab and Tom continuously put out great content around how to better serve your clients and more importantly do it in a way that is other centered/fulfilling . If you are sick of pushy sales tactics or any other traditional “sales” stereotypes, this is your podcast.

G Marie C ,

Great content focused on Sales Life Lessons

In full candor, I don’t enjoy podcasts. It is difficult to hold my attention for more than 10 minutes when listening to any podcast. However, there is something about Tom and Tab’s dynamic on this podcast that keeps me engaged the entirety of the show.

Their humor, actionable advice on sales and even little nuggets on how to be a better person in life - keep me coming back for more.

If you’re looking for a Podcast that’s informative and engaging, this IS IT.

frambulence 1 ,

Best educational sales podcast

Every week this podcast and the hosts give great insight to the world of sales and being a real sales professional. The advice they offer is inspiring and educational. I have used the tips and techniques in my everyday work and it’s made a real difference.

You Might Also Like

The Daily Wire
Harvard Business Review
NPR
iHeartPodcasts
The New York Times