11 episodes

Darren McAbery—the Chief Strategy Officer for Inspire Marketing Services—discusses the sales tactics he's using to stay on top of his pipeline and give customers peace of mind.

Darren also discusses his insights into running a business, entrepreneurship, and some of the marketing strategies he's discussing with clients.

Connect with Darren on LinkedIn at linkedin.com/in/darrenmcabery

InspireMarketingServices.com
linkedin.com/company/inspiremarketingservices

Sales with Darren Darren McAbery

    • Business

Darren McAbery—the Chief Strategy Officer for Inspire Marketing Services—discusses the sales tactics he's using to stay on top of his pipeline and give customers peace of mind.

Darren also discusses his insights into running a business, entrepreneurship, and some of the marketing strategies he's discussing with clients.

Connect with Darren on LinkedIn at linkedin.com/in/darrenmcabery

InspireMarketingServices.com
linkedin.com/company/inspiremarketingservices

    Aiming for No in Your Cold Calls (SWD 11)

    Aiming for No in Your Cold Calls (SWD 11)

    I had an interesting conversation today regarding voicemails & how that can artificially inflate outbound cold call volumes.

    Cold calls take 30 seconds and very rarely do you get a call back

    If your objective as the outbound caller is for no's and you know, you're not trying to get someone to say yes, you're trying to get someone to say no, I don't need your help you end up with a lot more quality end result out of that lead.

    You do have to play the volume game but when you do finally get ahold of someone and you're pushing for the 'no' you will find that psychologically, you will get more quality results and probably a higher quality of leads

    Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!

    • 2 min
    Read All the Books You Want...Nothing Beats Experience & Storytelling (SWD 10)

    Read All the Books You Want...Nothing Beats Experience & Storytelling (SWD 10)

    I recently had a meeting with one of our most-valued clients & she was telling me of the time she spent all weekend making cookies for her holiday parties.

    The whole conversation really reminded me of how awesome it is to tell stories that relate to people & connect on an emotional level.

    You can read all the books & have all the knowledge in the world about something, but it doesn't connect like a great, personal story does.

    Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!

    • 1 min
    If You're Not Using a Meeting Agenda, You're Wasting Time (SWD 09)

    If You're Not Using a Meeting Agenda, You're Wasting Time (SWD 09)

    I had a meeting recently without an agenda with a vendor & it turned into a huge waste of time. 

    The content of the meeting wasn't a waste—there wasn't any content to begin with! It ended up being a huge waste for both of us—particularly for him, because he was traveling. 

    If I can impart anything in this video, it's to be professional & shoot your contact an agenda beforehand. 

    Especially if they're a newer prospect that you haven't worked with—an agenda will tell them that you're organized and highly professional.

    Even better: send them a proposed agenda before the meeting, ask them if they have anything to add, add it as an addendum to your points or weave their points in where you think makes sense, and recap the agenda at the end of the meeting.

    This isn't some business hack—it's respecting the other's time as much as you respect your own.

    • 1 min
    How to Properly Leverage the Law of Reciprocity (SWD 08)

    How to Properly Leverage the Law of Reciprocity (SWD 08)

    I had a great interaction recently when I was giving out promo gifts (one of the cooler parts of my job).

    Over the years, I've noticed that people don't always come away from the gift-receiving experience positively.

    You see, when you give someone something, they have an unconscious feeling that they are indebted to you. It 100% depends on the personality, but I've seen prospects don't always like that.

    In this podcast, I'll explain how to properly leverage the Law of Reciprocity in your sales so you can give your contact something of value, and leave them with a positive experience.

    Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!

    • 1 min
    The Power of Face to Face Meetings (SWD 07)

    The Power of Face to Face Meetings (SWD 07)

    No matter what technology is disrupting the sales process, there's nothing that can automate a face-to-face meeting.

    I'm sure everyone has used Zoom, GotoMeeting, Skype, or some other video conferencing software in their sales process. There's no question that they bring value, as well as a level of emotion that a face-to-face meeting has.

    That said, the connection level of a face-to-face meeting is irreplaceable. You can't properly establish an emotional connection with your clients or prospects without at least sitting across a table from them

    Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!

    • 1 min
    How to Identify Your Best Team from the Toxic Employees (SWD 06)

    How to Identify Your Best Team from the Toxic Employees (SWD 06)

    What are you putting up with?

    Nearly everyone in a reputable organization handles some sort of whirlwind task that they have to deflect, but what happens when the exception becomes the rule?

    Obviously, the best way to deal with problem areas in your workflow—or even workplace—is to tackle it head-on & nip it in the bud.

    That said, it's easier said-than-done, especially when you're low on the totem pole.

    The thing that you need to do is really look closely at these situations. Your best team will emerge and really separate itself from the toxic members of your org.

    Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!

    • 1 min

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