
200 episodes

Salon Owners Collective Larissa Macleman
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- Business
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4.6 • 38 Ratings
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Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses.
We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life.
After all- every single one of us has the ability to achieve incredible things, and life is too short to waste the opportunity to live your dream life!
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3 Simple Strategies to Make More in Your Salon
Salon Owners have many tasks & responsibilities that rely on them to ensure their Salon runs smoothly.
Between hiring and managing their team, putting out fires and team dramas, paying bills, managing stock, knowing their clientele, and sales & marketing…the list goes on and on.
They are masters of juggling a million different hats on a good day!
But I believe that the ONE purpose which sits at the root of everything Salon Owners do is spending their time focusing on Income Generating Activities - or what I call IGAs.
Every time a client walks into the Salon, there is an additional income-generating opportunity and all it takes is a small investment of the owner's time.
Keep listening to discover the 3 most important IGAs that will not only drive new clients to the Salon but will ensure the current clients continue to spend more on each visit.
Think of it as your lottery ticket to running a successful, growing Salon.
Here are three reasons why you should listen to the full episode:
Discover how to futureproof your Salon through easy-to-implement marketing strategies
How to upskill your team so they upgrade successfully every time
Why a consultation will increase your client’s average spend
The Salon Profit Bootcamp
CLICK HERE to get started
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!
Resources:
CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group -
Profitability in the Chair: Exploring Industry Challenges Faced by Salon Owners
You want your Salon to be successful and profitable so that you, the Salon Owner, can truly live the life you have always wanted…
To come and go as you please, to not work 60+ hours a week on the Salon floor, to spend more time with your family, to have a LIFE outside of your business…
Profit = freedom…
But the mistake I see so many owners making when it comes to profit is that they either:
Bury their heads in the sand when it comes to making financial decisions so they delegate to their accountant.
Follow the same broken business model as their previous employment (you only know what you know!)
Wing it and are confused about where the profit is…their team is growing, sales are up, but yet there is nothing to show for it…
This is an industry-wide mistake!
Heck, even I was there at some point in my Salon Ownership journey….you started your salon because of how much you love the craft, not because you are a mathematician!
But instead, I want Salon Owners to feel empowered by their numbers, and understand how to implement a successful financial business model so that they can survive…because without this, the numbers will destroy your business.
In this episode, I have Antony Whitaker joining me. Antony is no stranger to the Salon Owners Collective Podcast, founder of Grow My Salon, Antony is an educator and motivator, with a worldwide reputation based on more than 30 years of experience in the hairdressing industry
Antony and I discuss 3 industry challenges that we see Salon Owners face when it comes to growing a profitable business, and how to transition from working 40+ hours a week to cutting back without losing any income…
Here are three reasons why you should listen to the full episode:
Discover 3 industry challenges that we see Salon Owners face when it comes to growing a profitable business
Find out how to transition from working 40+ hours a week to cutting back without losing any income
Uncover the reason why delegating everything to your accountant is not necessarily the answer to solving challenges around profitability in your business.
The Salon Profit Bootcamp:
Get Financially Fit in 4 Days!
Save your spot for our ONLINE PROFIT BOOTCAMP for Salon Owners to grow their Salon into a profitable business without needing any help from their accountant. Just click here and I’ll send you all the details in messenger.
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Justa style="background-color: transparent"... -
Salon Stories: Surviving the Ups and Downs of Business Ownership
When you own a business, it often feels like nobody else understands what it's like.
Our friends might wonder why we don't just get a ‘normal’ job and avoid all the hard work and staff drama.
Dealing with inconsistent employees, staff dramas, client complaints, and misbehaving teams can make us question ourselves, right?
We might think it's hard to find good people, and we can easily start blaming ourselves… what are we doing wrong?
However, it's a mistake to believe that having a great team and running a successful business will mean that dramas and horror stories don't happen.
They're simply part of the territory when employing humans.
But what you can do, is put simple strategies into place that will help you deal with team dramas when they come up, and minimise them going forward.
So… I wanted to change things up a bit for this episode and share some of my own Salon drama stories.
As someone who regularly coaches Salon Owners like you, offering support, advice, and proven strategies to improve their businesses, I've walked a mile in your shoes.
And let me tell you, those shoes have some stories—some hilarious, some horrifying.
Horror stories like these can happen to everyone at some point…
But what I will share are my solutions to minimise the horror stories!
Reasons why you should listen to the full episode:
Hear my horror stories from my Salon days and the lessons learned
My key strategies for dealing with Team Dramas (the expected & unexpected)
Salon Business Plan
CLICK HERE to grab a copy of our Business Plan
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!
Resources:
CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group -
Promotional Packages to Fill Your Salon’s White Space
You want your Salon humming all year round, and your team hitting their targets (get them working productively!), right?
The fewer quiet periods, the better for your Salon’s sales…
and we all know the saying “busy is better than bored”.
But a lot of Salon Owners have no idea how to fill this white space. How can you easily fill the gaps that your team have…?
In this episode, we are going to dive into two types of ‘client offers’ that are proven to fill up White-Space & book out your team during quiet times OR dips in appointments to continue to grow sales, without discounting
Client promotional offers and packages are the answer.
This episode is a actually Mini-Workshop from our Salon Mastery Coaching Program.
Myself & Braeley, our Marketing Coach share real-life examples of Salon offers and break down the reason these types of promotions work!
I can’t wait to bring you into the world of easy-white-space-filling offers! It’s a game-changer for Salon growth….
Here are three reasons why you should listen to the full episode:
How promotional offers are a game-changer for your Salon’s marketing
Discover our two proven client promotional offers that will get more clients through your door and your team busy.
How to keep busy in your Salon all year round…
Salon Business Plan
CLICK HERE to grab a copy of our Business Plan
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!
Resources:
CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group -
From 60+ Hour Weeks to More Freedom: The Power of Salon Systems
Want to know the reason you spend ALL of your waking hours getting caught up in the day-to-day running of your business?
The REAL reason you’re working 60+ hour weeks but never ticking anything off your to-do list?
It’s because you’re missing 1 simple, yet completely vital thing.
Solid Systems & Processes.
Creating & implementing these inside of your business will GROW your business without you having to work any more hours…you’ll actually work fewer hours in the Salon and get better results!
But this can be scary, right? As the Salon Owner, you often feel like if you aren’t ‘there’ in Salon 24/7 running things, then you’re going to lose the connection with your clients, and your team won’t do it as well as you can…
And so you allow your business to be centred around you, to ‘need’ you 24/7.
Stop right there!
This mindset is not sustainable and with it, your business will never grow… you are actually making life & business harder for yourself.
That’s why I want to introduce you to Kailah Lee, Award Winning Bridal Hairstylist & Salon Mentor.
Here are three things you will learn in this episode:
The mindset shift for Salon Owners in implementing systems that will benefit not just yourself, but your team.
Catching yourself out when you’re starting to listen to your inner critic
How to build a salon package your client f*cking loves (and comes back every time)
Let's chat…
I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!
Salon Business Plan
CLICK HERE to grab a copy of our Business Plan & Masterclass
Resources:
CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group
CLICK HERE to check out Kailah’s Instagram
CLICK HERE to check out Kailah’s Business, The Bridal Hairstylist Academy
CLICK HERE to listen to “Blue Ocean Strategy” book -
The Secret to Building a Million Dollar Salon Business
Let me ask you something.
You have a specific goal you want to achieve such as hiring a new team member or increasing your sales by $1k…But if you were to start tomorrow, what would you actually do first?? What are the exact steps you would take to achieve your goal?
When it comes to achieving your goals as Salon CEO, you probably find yourself falling into one of these two categories:
You have ideas, but can’t seem to string the pieces together in a logical manner OR You don’t have a clue as to where to start with achieving your goal.
You randomly attempt to improve how you do business…hoping it will help you reach your goal and you have small wins, but your big goal constantly feels like it’s moving further away - how is this possible? Why is this happening and how can you change this?
This is the final part of my Masterclass Series where you will unlock the strategies you need to get to that next level of growth! I’m talking about your Roadmap to Salon Mastery success as well as an insider look into my Salon Mastery Coaching Program.
Let’s get started.
Here are three reasons why you should listen to the full episode:
Unlock the strategies to get to that next level of growth
Discover how to string all of the pieces in a logical manner to reach your goals
The roadmap to attracting new team members and increasing your sales
Salon Business Plan
CLICK HERE to grab a copy of our Business Plan & Masterclass
Resources:
CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group
CLICK HERE to apply to join our Salon Mastery Program
CLICK HERE to apply to join our Momentum Program
Customer Reviews
Thanks
I have a digital agency for salon owners, the knowledge Shared in this podcast is just amazing. Since then I bring about 200 to 300 more customers to my salon owners client just because I understand them better. HIGHLY Recommended!!
Incredible insight and info!
I just can’t get enough of this podcast! Every episode is packed full of so much amazing information and insight. Honestly never have come across a salon related podcast this valuable! HIGHLY RECOMMEND!
Salon Owners Collective
Dear Larissa, it’s rare that I leave a review but I had to take the time to thank you. So much to say and not enough space! I’ll simplify, I’ve been overdosing on many of your podcasts and I’m thoroughly enjoying and learning from them. I previously owned a small salon and got overwhelmed and overworked and sold it. Four years later I’m realizing I want to do it again! I’m scared and excited. I’m trying to learn from my mistakes and be brave. Thank you for all that you do, you are making a difference. I appreciate all your wisdom and your gas as well! Wishing you much success!