56 episodes

Hey I’m Von with Sambuno, and I, together with my guests delve into everything (politics, psychology, people, etc) and tie it all into marketing, it’s concepts and related topics in digestible morsels. Tune in.

Sambuno Business Journal Von Chucwuemeca

    • Business
    • 5.0 • 1 Rating

Hey I’m Von with Sambuno, and I, together with my guests delve into everything (politics, psychology, people, etc) and tie it all into marketing, it’s concepts and related topics in digestible morsels. Tune in.

    Understanding How Information Is Weaponized

    Understanding How Information Is Weaponized

    The increased reach, intricacy and stealth quality to the current nature of information weaponization paints an even more stark picture of the future if not actively pushed back against. There is a drastic need for increased education and vigilance. 

    Learn  More: https://www.sambuno.com/information-warfare-understanding-how-information-is-weaponized/

    • 28 min
    12 examples of cognitive biases explained

    12 examples of cognitive biases explained

    We're subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it.

    Learn more: https://www.sambuno.com/integrating-cognitive-bias-social-media/

    • 20 min
    Using Cognitive Bias to Improve Your Marketing

    Using Cognitive Bias to Improve Your Marketing

    In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. And it is used in marketing to a ridiculously frightening effect. It's important to understand it, how it affects us and how you can use it as well. 

    Learn more here: https://www.sambuno.com/integrating-cognitive-bias-social-media/

    • 11 min
    Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts

    Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts

    In building an e-commerce website, if it is possible to leverage the integrated offering of such a platform like Shopify and to a lesser extent, Etsy and Squarespace, then that is the best option. An all in one managed system provides the various structural elements that ensures security, performance, and integrity in an e-commerce business.There are two main elements within the payment processing function, now let’s delve into the complexity and perhaps simplicity of these two.

    Learn more: https://wp.me/pUiTb-1aI

    • 12 min
    Migrating a client from Magento to Shopify Ecommerce.

    Migrating a client from Magento to Shopify Ecommerce.

    On a recent client project, we were caught between options and had to assess a solution that would be better going forward. From the perspective of cost, manageability, server requirements, and customization potential, we had to consider and implement an e-commerce solution that would be able to sustain a business that generated considerable revenue online.

    Read more here: https://wp.me/pUiTb-3CA

    • 17 min
    There Is Such a Thing as Too Much Authenticity

    There Is Such a Thing as Too Much Authenticity

    Authenticity is generally the best policy. But as with much else in life, the middle way is best. Be sure to balance your openness with the needs, expectations, and yes, sadly even the biases of your audience. Connect with me @ https://www.sambuno.com

    • 3 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Goldmaverick ,

Great website marketing tips

Von really clearly the knows the ins and out of marketing in a way that make it easy to understand. Its good to have a general knowledge of what is developing in marketing technology and this podcasts covers all of it.

Top Podcasts In Business