Samir El Kamouny: Conversational Marketing for eCommerce Brands The One to One Consumer Marketing Podcast

Samir El Kamouny is the founder and CEO at Fetch and Funnel, a company that specializes in scaling ecommerce brands that are mission and purpose driven. Along with leading Fetch and Funnel, he’s also the host of a podcast called Ecom Growth Leaders, which helps marketers learn how to scale their ecommerce efforts. He has been in the marketing industry for over 10 years and brings his knowledge into the episode this week.
Topics discussed:
Samir’s career journey and why he decided to focus on mission-driven brands 
Why even a purpose that seems small could make a huge impact in the world 
How to outline your brand story and talk to the right audience 
Marketing and branding pitfalls to avoid 
Why every business should be surveying their customers 
Why Facebook Messenger is a good advertising tool for your brand 
Your marketing strategy can be as simple or as complex as you want as long as you have a strategy 
Avoiding the adopt and drop cycle of online marketing 
Why you should be thinking omni-channel with your marketing