Sandy Fershee on Human-Centered Design and the Automotive Industry Detroit City of Design Podcast

Henry Ford did more than just put the world on wheels - he innovated a new way of manufacturing through the assembly line. Once again Ford Motor Company is a leader in innovation — this time using design-thinking to push the edge of its future strategies. In this episode, Sandy Fershee, Lab Director at D-Ford Detroit, will share how human-centered design can be key to transforming the automotive industry, businesses and other organizations.