52 min

Sani: Niki Shamdasani | Ep. 1 My First Sale

    • Entrepreneurship

Sisters Niki and Ritika Shamdasani created Sani to celebrate cultural hybridization through fashion. Sani grew out of a desire to strengthen their relationship with South Asian culture as first generation Americans while improving the shopping experience for South Asian formalwear. Each Sani piece is ethically made in India and fuses innovative designs with traditional cultural elements to create the outfits Niki and Ritika always wished they could find. 

My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my first guest to the show: Niki Shamdasani.  

Find them online at www.sanidesigns.com, or on Instagram @sani. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

Sisters Niki and Ritika Shamdasani created Sani to celebrate cultural hybridization through fashion. Sani grew out of a desire to strengthen their relationship with South Asian culture as first generation Americans while improving the shopping experience for South Asian formalwear. Each Sani piece is ethically made in India and fuses innovative designs with traditional cultural elements to create the outfits Niki and Ritika always wished they could find. 

My First Sale is a show where I take you under the hood to see what all you need to do to start your own e-commerce business. We're going to hear from people who are right in the thick of it, and in this episode, I'm honored to welcome my first guest to the show: Niki Shamdasani.  

Find them online at www.sanidesigns.com, or on Instagram @sani. And be sure to follow the podcast (@MyFirstSalePod), my company (@ToucanAI), and myself (@ArjunDevarajan) on Twitter!

52 min