32 episodes

This is SanMar Radio, the podcast where we dig into the promotional products industry to help you find the answers and inspiration you need to grow your business.

SanMar Radio Lisa Terry and Tara Wingo

    • Business
    • 5.0, 21 Ratings

This is SanMar Radio, the podcast where we dig into the promotional products industry to help you find the answers and inspiration you need to grow your business.

    The Allmade Impact with Ryan Moor and Mel Lay

    The Allmade Impact with Ryan Moor and Mel Lay

    Lisa and Tara chatted with Ryan Moor and Mel Lay, two of the founders of Allmade Apparel, an impact-driven company that was founded by a group of screen printers wanting to create positive change in the industry and the world. Allmade is the newest addition to the SanMar family.
    In this episode, we discuss Allmade’s origin story, including a life-changing trip to Haiti, their commitment to helping people and the planet, and Ryan even gives listeners a few tips for decorating face masks.
     
    THE FINER DETAILS OF THIS EPISODE
    Ryan and Mel think back on their first entrepreneurial ventures. How a trip to Haiti opened Ryan’s eyes and encouraged him to pursue a different kind of business. What Ryan and Mel hoped to change when they founded Allmade with a group of fellow screen printers. Why working with SanMar has allowed Allmade to “go to the next level.” How the COVID-19 pandemic has brought out the entrepreneurial spirit in many people.  
    QUOTES

    “If you get a better shirt, you’re actually gonna look like a better screen printer without having to do anything.” “So it started about ethical wages and creating jobs for people, and then it quickly transformed into ‘Hey, let’s do that and let’s make a t-shirt that’s better for the planet.” “A lot of barriers that may have been there before are no longer relevant.”  
    LINKS
    Allmade Apparel homepage: https://www.allmade.com/ SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp

    • 29 min
    Shifting from T-Shirts to Masks with Renton Leversedge

    Shifting from T-Shirts to Masks with Renton Leversedge

    Renton Leversedge is the Chief Customer Officer at SanMar. He and his teams have played a pivotal role in quickly switching much of SanMar’s production from making t-shirts to face masks.
    In this episode, Renton breaks down how SanMar has completely reworked its production priorities, discusses how competitors have become collaborators and elaborates on the methods used to make face masks more attractive to the average customer.
     
    THE FINER DETAILS OF THIS EPISODE
    Renton explains how SanMar became part of the pivotal, industrial force manufacturing face masks in this time of need. Discusses the unprecedented experience of SanMar working alongside companies who are usually its competitors. How the industry can make masks more appealing through branding. An in-depth look at the PPE gown SanMar is manufacturing for use on the COVID-19 frontlines. The tricky logistics of completely reworking supply chains during a crisis.  
    QUOTES

    “I enjoy being around people so I look forward to the day we’re all back in the office.” “If science says you should wear a mask, then [any] way we can make people feel better about wearing a mask, the better.” “There’s no substitute for being together.”  
    LINKS
    SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp

    • 27 min
    An Evolution of Sustainable Product with Kara Johnson

    An Evolution of Sustainable Product with Kara Johnson

    Kara Johnson, a senior merchandiser at SanMar is responsible for building products, setting prices and collaborating with a myriad of teams to develop products.
    In this episode, Kara discusses how sustainability is  now the status quo instead of just a trend, explains why she’s so excited about the District Re-Tee and daydreams about the perfect reserved parking spot.
     
    THE FINER DETAILS OF THIS EPISODE
    Kara breaks down her responsibilities as senior merchandiser and which brands she works with. How SanMar is able to design and create products faster today and how that helps keep up with some of fashion’s every-changing trends. What’s so special about the Re-Tee that Kara wore to this interview? The reason sustainability is easier to manage than you think.  
    QUOTES

    “You have to stay true to who you are.” “We have the ability to truly affect change in our market and in the world.” “It’s scary to move that fast, but we’ve been able to do it.” “We have to affect the change now because our customers are demanding that.”  
    LINKS
    SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp

    • 23 min
    Decoration and Your Business with Mark Bailey

    Decoration and Your Business with Mark Bailey

    Mark Bailey is SanMar’s Senior Manager of Channel Sales on the  Decorator and Digital Solutions Team, and a 21-year veteran of the company. His team believes in not only providing customers with their desired products but also in forging meaningful connections.
     
    In this episode, Mark explains how his team keeps up with the latest trends, discusses the importance of customer input and dishes on a few decorative trends everyone would be wise to keep an eye on.
     
    THE FINER DETAILS OF THIS EPISODE
     
    Mark describes his role in creating SanMar’s PSST program. What’s changed the most in the two decades Mark has spent with SanMar. Mark explains what the Online Solutions Team is responsible for and why it merged with the Decorator Relations Team. How does Mark’s team figure out what customers really need? What are some of the questions customers have for Mark and his team? Mark lays out what’s trending in product decoration right now.  
    QUOTES


    “My life has always been spent [with] boots on the ground and being in the trenches.” “We decided we were going to take ownership and help our customers out.” “We’re helping them discover new opportunities that would give them a unique advantage in the marketplace.”  
    LINKS
     
    SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp

    • 20 min
    SanMar Radio at PPAI with Brittany David and Danny Rosin

    SanMar Radio at PPAI with Brittany David and Danny Rosin

    Lisa Terry and SanMar’s social media writer Josh Storey continue with their interviews from the show floor at PPAI in Las Vegas! Their guests are Brittany David and Danny Rosin: Brittany is the vice president of sales with SnugZ USA and the chair of the board for PPAI; Danny is the president of Brand Fuel, a merchandising agency based in North Carolina.
     
    In this episode, Brittany discusses the importance of not just equality but inclusion in the promotional merchandise industry, and Danny delves into what companies can do to be equitable and give back.
     
    THE FINER DETAILS OF THIS EPISODE
     
    Brittany discusses SnugZ’s role as the “lanyard king” of the industry and how the company is a “creative leader.” Why is an alpaca attending the SnugZ booth? Brittany explains PPAI recent, important political victory and what it means for the promotional products industry. What has she been most proud of in her time on the board? Which women in Brittany’s life have inspired her? How did Danny foster his entrepreneurial spirit growing up? Danny relates how he discovered the value of philanthropy as a troublemaking teenager. What criteria make for a purpose-driven company, and who in this industry are giving back?  
    QUOTES


    “Oh, that’s the SnugZ booth. Of COURSE there’s an alpaca.” “There’s plenty of opportunities for women in this business, just like there’s plenty of opportunities for great men too!” “Keep creating products that are connected to purpose.” “Work, wealth and wisdom: what are you gonna bring?” “I’m one of those guys who, in college, needed to figure out a way to make some ancillary capital to do the things my parents didn’t want me to do.”  
    LINKS
     
    SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp

    • 39 min
    SanMar Radio at PPAI with Bobby Lehew & Kate Plummer

    SanMar Radio at PPAI with Bobby Lehew & Kate Plummer

    It’s a new year, which means it’s tradeshow season! At the PPAI Expo in Las Vegas, Lisa Terry and SanMar’s social media writer Josh Storey spoke with industry experts Bobby Lehew and Kate Plummer. Bobby is the Chief Content Officer at Commonsku, a comprehensive sales and marketing tool. Kate is the Vice President of Sales and Marketing at customized awards manufacturer Clearmount.
     
    In this episode, Bobby discusses the role of storytelling in business and dispels myths about the power of spontaneity, while Kate talks about her early start in business and explains how she’s effectively built a community in her company, the industry and on social media. 
     
    THE FINER DETAILS OF THIS EPISODE
     
    Bobby explains what storytelling means to him. How has the nature of storytelling changed, especially in regard to the development of technology? What you people do to make your story stand out when everyone has their own platform. Bobby’s advice for creating empathetic bonds with your customers. How Kate defines community and why it’s essential to any successful company. Why it’s important to keep your viewpoints open and keep expanding your horizons. What’s your differentiation point? The relationship between education and mentorship in building a community. Finding a community that fits your needs.  
    QUOTES

     
    “Every major religion, every major thought, every major philosophical idea has been carried on the back of a story.” -- Bobby Lehew “If you know your audience well, then you’ll know what they come to expect from a story.” -- Bobby Lehew “We make our decisions emotionally and justify them rationally.” -- Bobby Lehew “Ingenuity is taking any product that anyone can get and then transforming that into an experience which no one else can emulate.” -- Bobby Lehew “You’d be surprised at how many people are very open to sharing their secret sauce.” -- Kate Plummer “I am like a pirate: if I can pillage your brain for information, I am going after it.” -- Kate Plummer “Reach out; be part of it.” -- Kate Plummer  
    LINKS
     
    SanMar U homepage: http://www.education.sanmar.com/ SanMar’s Facebook: https://www.facebook.com/sanmarcorp/ SanMar’s Twitter: @sanmar_corp SanMar’s Instagram: @sanmar_corp

    • 31 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

KomodoD ,

Ears are happy!

Your portal into learning about all the amazing different people that make SanMar what it is!

luv2winMMM ,

Spreading the great SanMar Story

I am blessed beyond words to work for such a wonderful organization who cares deeply for not only their customers but their employees as well. Love hearing from all the departments! Keep up the great work marketing team!

61419 Cletus ,

Thanks for the podcast

Very surprised to see you have started a podcast. I’m a big advocate of Podcasts great way to get your message out. SanMar has become Significant vendor.
sincerely,
61419 Cowing Robards Cletus.

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