For years Sarah Ancalmo-Ashman used her talents as a graphic designer, stylist, and creative director to craft visually compelling, award-winning print, digital, and television brand + advertising campaigns for brands like Estée Lauder, Ted Baker London, Vogue, Madonna, Origins, Mercedes Benz, Jimmy Fallon, and Coach.
In 2012, she shifted her creative focus to collaborate with rule-breaking, name-taking female entrepreneurs + thought-leaders through her branding studio Public Persona. Today she uses the strategies, techniques, and discerning eye that served the big brands to help her clients stand out miles (and millions) above the competition.
In this episode we talk about how the transition to motherhood is going for her (her little guy Lucas is 10 months old at the time had this convo). We talk about identity both in terms of visual branding and life in general - the value of having someone you trust to hold up the mirror when you’re getting foggy on what that looks like. We talk about the value of white space (and how easy it is to take it for granted), and how to design your life and business around what you value most in a given season.
Tune in and tag us on Instagram @publicpersona @nikkielledgebrown with your fave takeaways!
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