50 min
Episode 3: Is Your Marketing Budget Based on Last Year's Numbers? Sass & Sage: Marketing Made Simple
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- Marketing
Despite this episode's title, we promise it's not full of numbers! In Episode 3, we're tackling marketing budgets—specifically, how to allocate enough money to your budget based on your revenue goals. Often, businesses base their marketing budgets on the previous year's numbers rather than the current year's goals. Dylan and Lynne discuss how to make your marketing strategy large enough to support your quest for growth, especially with young businesses. The duo also gives some tips on how to decrease marketing overhead and effectively spend across channels. Luckily, there's no need to bring your financial calculator to this episode!
Despite this episode's title, we promise it's not full of numbers! In Episode 3, we're tackling marketing budgets—specifically, how to allocate enough money to your budget based on your revenue goals. Often, businesses base their marketing budgets on the previous year's numbers rather than the current year's goals. Dylan and Lynne discuss how to make your marketing strategy large enough to support your quest for growth, especially with young businesses. The duo also gives some tips on how to decrease marketing overhead and effectively spend across channels. Luckily, there's no need to bring your financial calculator to this episode!
50 min