52 episodes

Corporate entertainer Tom Crowl works with event planners, entertainment agencies, caterers, businesses and Destination Management Companies to help them create amazing events for their clients and guests. Now Tom is talking with some of the best in the event services industry to bring you event planning tips, insights, inspiration and case studies to help you plan successful events. The podcast features information on all phases of event planning and implementation. From business meetings to social gatherings, if you want to create incredible events that leave your guests talking, subscribe and join into Savvy Event Planner Podcast community.

The Savvy Event Planner Podcast: Event Planning | Corporate Entertainment | Event Services | Tom Crowl Tom Crowl: Corporate Event Entertainer, Comedian Ventriloquist, Online Entrepreneur

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    • 4.5, 17 Ratings

Corporate entertainer Tom Crowl works with event planners, entertainment agencies, caterers, businesses and Destination Management Companies to help them create amazing events for their clients and guests. Now Tom is talking with some of the best in the event services industry to bring you event planning tips, insights, inspiration and case studies to help you plan successful events. The podcast features information on all phases of event planning and implementation. From business meetings to social gatherings, if you want to create incredible events that leave your guests talking, subscribe and join into Savvy Event Planner Podcast community.

    Event Planning On A Tight Budget

    Event Planning On A Tight Budget

    A.J. Steinberg founded Masquerade Events in 1999. Since then she has created amazing events for both private and public clients. Her ability to help charities raise money through events led to the creation of Queen Bee Fundraising.

    A.J. shares ideas to help planners faced with a tight budget. She also shares insights to successful event planning by committee.

    By the end of this interview you will learn:



    * Sometimes you just move forward.

    * How things have changed since 1999.

    * There is no need to reinvent the wheel.

    * Why a tight budget isn't bad.

    * Decoration ideas when funds are limited.

    * Little things that create an impact on guests.

    * Inexpensive entertainment – good, bad or depends?

    * Turning a cost into income.

    * Advantages of working with a committee.

    * Dangers of a client controlled program.

    * When it pays to bring in a pro.

    * Three words: Attention To Details.

    * and much more …



    Interview bonuses:

    Right click here and save-as to download this episode to your computer.

    Right click and save-as to download the Episode 52 transcript.

    Click here to read the transcript online.

    Links and resources from this interview:

    A.J.'s Website: https://www.queenbeefundraising.com

    A.J. on Twitter: @QueenBeeMalibu

    The Emily Shane Foundation

    Thank you A.J.!

    It was a pleasure to talk with you! I appreciate you sharing your insights and ideas with our audience.

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    Share This Episode

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    We Made It!

    This episode means we've reached the one year mark! 52 guests have sat down to talk with me about event planning. They have all shared some amazing insights into the business. I want to thank everyone who appeared on the podcast, as well as everyone who has listened, emailed, reached out through social media and shared the podcast with others. This has been an amazing ride so far!

    Hiatus

    Due to my travel and performance schedule, the podcast will be taking a hiatus until early 2017. During this time I will still be recording interviews, but new episodes won't release until January. Make sure you follow me on Twitter and/or subscribe to the podcast on iTunes or Stitcher so you know when the program resumes.

    Thanks for listening!

    Again, I really appreciate your support of the podcast. Thank you for taking the time to listen and visit the site!

    So tell us …

    Share your insights and thoughts on this interview. Did you come away with any ideas? Take a moment to let us know in the comments section below:

    Event Planning For Emerging Markets

    Event Planning For Emerging Markets

    Warning: If you are against the legalization of marijuana, we encourage you to skip this episode and join us next week.



    Marijuana has been legalized in some states for medicinal purposes. In other areas, it is still illegal. This is a topic that has strong feelings on both sides. We will not have the legalization debate here.

    Instead, we will focus on an area where marijuana is legal. Even then, there are some gray areas based on public perception and unclear legislation.

    In this episode, Allison Edrington shares a unique look at this emerging market and the problems associated with planning events for the industry.

    By the end of this interview you will learn:



    * The challenges of the emerging cannabis industry.

    * Results of unregulated or unclear legislation.

    * Planning around the venue's comfort zone.

    * How the industry changes as it grows.

    * Parallels between market histories.

    * Types of events being held in the industry.

    * How Allison focuses on the needs of the attendees.

    * Small town event considerations.

    * Keeping sponsors and vendors happy.

    * A method to figure out sponsorship levels.

    * Event marketing considerations.

    * An amazing sponsorship thank-you idea.

    * and much more …



    Interview bonuses:

    Right click here and save-as to download this episode to your computer.

    Right click and save-as to download the Episode 51 transcript.

    Click here to read the transcript online.

    Links and resources from this interview:

    Allison's Website: allisonedrington.com

    Allison on Twitter: @AllyEdrington

    A Note From Allison:

    Since we talked about it during the podcast, I thought I'd share a photo of two Thank You posters that I printed for each event sponsor on high quality vinyl and mailed with a thank you letter. I asked our graphic designer to redesign the poster text so it was decluttered, had all other sponsor logos removed except for the highlighted one and had the illustrator sign them. For the last event, I also had some printed with the Ganjier company logo as a thank you for key staff members. A friend who is a fundraiser gave me the idea initially, and I try to find touches to make these special so our sponsors know we appreciate them!



    Thank you Allison!

    It was a fun and interesting conversation with great information. I appreciate you sharing insights into the cannabis industry.

    Have You Subscribed?

    Get event planning content every Monday. Subscribe to the podcast today:

          

    Don't forget to rate and/or review the show on iTunes.

    Thanks!

    Share This Episode

    If you enjoyed the Savvy Event Planner Podcast, please share it with your friends using social media. Use the share buttons at the bottom of this page to share us with your network.

    Thanks for listening!

    I really appreciate your support of the podcast. Thank you for taking the time to listen and visit the site!

    So tell us …

    How Healthcare Laws Affect You

    How Healthcare Laws Affect You

    Healthcare laws? On an event planning podcast? Don't skip this episode. It is a great discussion that can benefit you on a more personal level. It definitely deserves your attention.

    How do healthcare laws affect event planners? Healthcare is something we all deal with, even if we aren't always aware of it. From doctors, to hospitalization, to insurance, these decisions affect your life. The options and choices can be confusing.

    Event speaker Sarah Fontenot breaks things down and makes it easy to understand. She helps audiences understand how the healthcare laws affect their lives.

    This episode does talk about events from the speaker's point of view, offering great insights to presentations. However the main topic, healthcare laws – is a must listen.

    By the end of this interview you will learn:



    * Why people are confused about healthcare.

    * How the Affordable Care Act, or Obamacare have confused people.

    * What the Obamacare law is about.

    * What happens if Obamacare is repealed.

    * Your rights as a patient …

    * How do the laws affect family members?

    * What is HIPAA and how does it protect you?

    * What if the insurance company denies a claim?

    * What you should know about living wills.

    * When you should create a living will.

    * Where to find a living will.

    * Do you need a power of attorney?



    And back to event planning:



    * Why room size and set up is so important.

    * Reasons some people don't respond.

    * Ideas to open up conversations & help people share.



    Interview bonuses:

    Right click here and save-as to download this episode to your computer.

    Right click and save-as to download the Episode 50 transcript.

    Click here to read the transcript online.

    Links and resources from this interview:

    Sarah's website: SarahFontenot.com

    Don't forget to sign up for Sarah's Fontenotes newsletter!

    Sarah's email:  Sarah@SarahFontenot.com

    Thank you Sarah!

    I appreciate you taking the time to talk with me and for sharing so much great information!

    Have You Subscribed?

    Get event planning content every Monday. Subscribe to the podcast today:

          

    Don't forget to rate and/or review the show on iTunes.

    Thanks!

    Share This Episode

    If you enjoyed the Savvy Event Planner Podcast, please share it with your friends using social media. Use the share buttons at the bottom of this page to share us with your network.

    Thanks for listening!

    I really appreciate your support of the podcast. Thank you for taking the time to listen and visit the site!

    So tell us …

    Share your insights and thoughts on this interview. Did you come away with any ideas? Take a moment to let us know in the comments section below:

    How I Started My Event Planning Business

    How I Started My Event Planning Business

    Starting a new business can be scary. It is definitely challenging. There are tons of things to learn and do. When you add these on top of planning spectacular events, it can seem daunting.

    Michelle Perez shares how she started her event planning business in this episode. As a new entrepreneur, you'll get a first hand look at how she turned her passion into a rewarding venture.

    By the end of this interview you will discover:



    * How Michelle's passion for event planning developed …

    * The catalyst and emotions behind taking action.

    * Advice that made Michelle cringe which she now recommends …

    * Pros and cons of working for a company …

    * The challenge of pricing …

    * A day in the life of an event planning business …

    * Keeping clients involved …

    * Questions an event planner should ask …

    * Developing ideas into events …

    * Small design elements create impact …

    * Tips for weeding out bad vendors …

    * Advice for when everything goes wrong …

    * and much, much, more!



    Interview bonuses:

    Right click here and save-as to download this episode to your computer.

    Right click and save-as to download the Episode 49 transcript.

    Click here to read the transcript online.

    Links and resources from this interview:

    Michelle's website: michelleperezevents.com

    Thank you Michelle!

    I appreciate you taking the time to talk with me and for sharing so much great information!

    Have You Subscribed?

    Get event planning content every Monday. Subscribe to the podcast today:

          

    Don't forget to rate and/or review the show on iTunes.

    Thanks!

    Share This Episode

    If you enjoyed the Savvy Event Planner Podcast, please share it with your friends using social media. Use the share buttons at the bottom of this page to share us with your network.

    Thanks for listening!

    I really appreciate your support of the podcast. Thank you for taking the time to listen and visit the site!

    So tell us …

    Share your insights and thoughts on this interview. Did you come away with any ideas? Take a moment to let us know in the comments section below:

    The Go-Giver Mentality For Event Planners

    The Go-Giver Mentality For Event Planners

    Bob Burg is one of the world’s elite authorities in the field of relationship marketing. He is often found teaching business professionals how to leverage their network.

    In this episode Bob shares the secrets of his Go-Giver principles as they would apply to event planners. You'll discover how an effect relationship cultivation process can affect your planning business.

    No matter if you are working on the business side, the planning side, or juggling both, Bob has tips that will help you succeed.

    By the end of this interview you will learn:



    * What a go-giver is …

    * What a go-giver is not …

    * The benefits of shifting your focus …

    * The key to predictably achieving goals …

    * Why the go-giver mentality is about more than sales …

    * The five laws of being a go-giver …

    * Ways to add value with affecting your bottom line …

    * Secrets to seeking out a mentor …

    * How NOT to approach a mentor …

    * Why you must be authentic …

    * Ways to avoid “putting on a face.”

    * and much, much, more!



    Interview bonuses:

    Right click here and save-as to download this episode to your computer.

    Right click and save-as to download the Episode 47 transcript.

    Click here to read the transcript online.

    Links and resources from this interview:

    Bob's Best-Selling Books:

    The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea

    The Go-Giver Leader: A Little Story About What Matters Most in Business

    Go-Givers Sell More

    It's Not About You

    The Last Prospecting Guide You'll Ever Need

    Endless Referrals

    Adversaries into Allies: Master the Art of Ultimate Influence

    The Art of Persuasion

    Bob's websites:

    BobBurg.com

    TheGoGiver.com

    Have You Subscribed?

    Get event planning content every Monday. Subscribe to the podcast today:

          

    Don't forget to rate and/or review the show on iTunes.

    Thanks!

    Share This Episode

    If you enjoyed the Savvy Event Planner Podcast, please share it with your friends using social media. Use the share buttons at the bottom of this page to share us with your network.

    Thanks for listening!

    Thank you for taking the time to listen and visit the site. I really appreciate your support of the podcast. Also thanks to Bob for a fun and informative interview!

    So tell us …

    Share your insights and thoughts on this interview. Did you come away with any ideas? Take a moment to let us know in the comments section below:

    Event Planning Business, Branding & Relationships

    Event Planning Business, Branding & Relationships

    An event planning business has a lot of moving parts. One day you may be hiring staff or establishing relationships with vendors. The next you are creating concepts that “Wow!” clients and allow them to achieve their objectives.

    In this episode I interview Laurel Mintz, the founder of Elevate My Brand. Her marketing agency focuses on digital strategy execution and live events.

    From business challenges and strategies to event concepts and solutions, Laurel shares event planning gold!

    By the end of this interview you will learn:



    * The thoughts behind opening a business …

    * Business owner hiring tips …

    * What Laurel looks for when hiring someone …

    * Challenges of opening a new business …

    * Business strategies …

    * How to establish relationships with vendors …

    * Setting relationship rules …

    * The importance of live events in a marketing mix …

    * Tips on creating event buzz …

    * Thoughts on bringing brands into an event …

    * and much, much, more!



    Interview bonuses:

    Right click here and save-as to download this episode to your computer.

    Right click and save-as to download the Episode 47 transcript.

    Click here to read the transcript online.

    Links and resources from this interview:

    ElevateMyBrand.com

    Laurel's eMail: information@elevatemybrand.com

     

    Have You Subscribed?

    Get event planning content every Monday. Subscribe to the podcast today:

          

    Don't forget to rate and/or review the show on iTunes.

    Thanks!

    Share This Episode

    If you enjoyed the Savvy Event Planner Podcast, please share it with your friends using social media. Use the share buttons at the bottom of this page to share us with your network.

    Thanks for listening!

    Thank you for taking the time to listen and visit the site. I really appreciate your support of the podcast. Also thanks to Laurel for taking the time to talk with me!

    So tell us …

    Share your insights and thoughts on this interview. Did you come away with any ideas? Take a moment to let us know in the comments section below:

Customer Reviews

4.5 out of 5
17 Ratings

17 Ratings

Curt65202 ,

Extremely informative!!!

I love everything about this podcast, very informative, with tons of info on any subject that you can imagine.

Brdrchick ,

Variety and real life event issues addressed.

Great show with knowledgeable guests and interesting content. Keep up the good work!

Chachamom5 ,

President

Im loving these podcasts...i just discovered them a week ago...awesome..keep up the good work and don't stop creating them

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