49 episodes

Independent retailers wear so many hats! Each week join fellow small business retailer, Kathy Cruz, as she teaches women retail business owners how to manage and market their businesses efficiently so they can spend time doing other things they love. Whether you are a maker with an online shop, a brick and mortar store owner, sell your products at local markets or you're a booth vendor in a mall - this podcast is for you!

Savvy Shopkeeper Retail Podcast Kathy Cruz

    • Entrepreneurship
    • 5.0, 62 Ratings

Independent retailers wear so many hats! Each week join fellow small business retailer, Kathy Cruz, as she teaches women retail business owners how to manage and market their businesses efficiently so they can spend time doing other things they love. Whether you are a maker with an online shop, a brick and mortar store owner, sell your products at local markets or you're a booth vendor in a mall - this podcast is for you!

    35. Shopkeeper Stories with Taylor of The Turquoise Top Hat

    35. Shopkeeper Stories with Taylor of The Turquoise Top Hat

    In this episode of the Shopkeeper Stories series, I had the pleasure of speaking with Taylor, owner of The Turquoise Top Hat in Stevensville, Michigan. 

    Before the Bob-Ross-style “happy accident” that led her to open The Turquoise Top Hat, Taylor was a school teacher. She still uses her teaching skills today at her wooden sign painting workshops. 

    We also chatted about what Taylor has done to pivot her business during COVID-19, as well as her experience as a member of Master Shopkeepers. 
    Click HERE for more information about Taylor and The Turquoise Top Hat, Master Shopkeepers and the full show notes for this episode.

    • 21 min
    34. Why You Need to Know Your Shopkeeper Personality Type

    34. Why You Need to Know Your Shopkeeper Personality Type

    Every shopkeeper has a shopkeeper personality type. After working with many shopkeepers in my paid mastermind, Master Shopkeepers, I’ve identified several personalities that come up again and again! As shop owners, we all have those bad habits or mindset blocks that creep into our work.
    Overwhelmed Opal  Opal does a poor job of managing her time, and she is ALWAYS overwhelmed. She feels like there just isn’t enough time in the day! The truth is, Opal doesn’t need more time—she needs better time and life management. 
     
    When I coach an Overwhelmed Opal, we get busy prioritizing and managing her to-do list, or at least what she THINKS is her to-do list. Often, she needs to delegate, outsource, or let go of unimportant tasks.  
    Procrastinator Patty  There are two versions of Procrastinator Patty. Either she is a perfectionist or an avoider. 
    Perfectionist Procrastinator Patty needs to understand that progress is better than perfect. Most of the time, B- work is what keeps life moving along, not A++. 
    The Procrastinator Patty who avoids her work gets more satisfaction out of avoidance. 
    Either way, Patty just NEEDS TO DO THE WORK.
    Can’t Say No Cathy  Cathy either has FOMO, or she feels guilty for saying no.  But if Cathy wants to avoid being Overwhelmed Opal, Cathy better start saying NO. 
    Whether Cathy’s offering way too many services to her customers because she’s trying to please everyone or offering “all the things” because she’s afraid she’ll miss out...Cathy has to find her ONE AND BEST THING and stick to it.
    I Do It All Ira I admit it—I was once an Ira. Ira is most likely afraid to hire. Otherwise, her personality type is “Doesn’t Delegate David,” and we’ll be talking about sweet David soon.  But Ira needs to understand that if she wants to manage her time better AND grow her business, she has to ditch the “I do it all” mentality.
    Lack of Planning Linda  If you’re an Overwhelmed Opal, this can lead to being Lack of Planning Linda.
    Either way, a business owner who doesn’t plan is a business owner without a compass. Although you may do well initially, it’s just beginner’s luck. This could come to a halt if you don’t start learning the value of planning.
    Financially Fearful Francis  Good old Franny tells himself he knows what he’s doing because he’s afraid of being embarrassed. Sometimes, Franny avoids his numbers because it’s easier to run and hide.  
    Whether or not you’re a Financially Fearful Francis, all shopkeepers need to educate themselves. Even if you have an accountant or bookkeeper, you still need to understand how to analyze your financial information.
    There are lots of episodes of the Savvy Shopkeeper Retail Podcast where I chat about shop finances—be sure to check out episodes 2, 4, 6, 25, 26, and 31 if you’re a Financially Fearful Francis!
    Watch Your Back Winnie  Winnie has been burned, perhaps by a business partner or neighboring shop owner. This means that Winnie is always defensive, always on the lookout, and always super cautious.
    Being constantly on edge has to be exhausting! Winnie needs to remind herself that not all people are evil, and her energy is better spent doing other things.
    Competitive Cara  Cara loves to stalk her competitors. It’s almost to the point that she can’t define her style or brand because she’s too busy looking at everyone else’s.  
    Cara doesn’t realize that being inspired by other retailers can be a beautiful thing. But there’s a fine line between “getting inspired” and flat out copying. 
    Cara might also find it difficult to see how successful she has become or could be. She’s too busy wondering why everyone else is more successful than her.  
    Success is relative. Cara should spend more time on herself, her business, and her customers. Finding out what brings HER c

    • 17 min
    33. My Favorite Software & Tools for Shopkeepers

    33. My Favorite Software & Tools for Shopkeepers

    Running a brick and mortar store requires a surprising amount of software! There are lots of different options out there for any pain point you might have in the running of your shop. As a shopkeeper myself, I know what it’s like to search and search for the right solution. Today I’m sharing my top software picks for everything from email marketing to inventory to graphic design. For links to these programs and more information, head to www.savvyshopkeeper.com/episode33.

    • 26 min
    32. Who Should Independent Retailers Hire for Social Media Management?

    32. Who Should Independent Retailers Hire for Social Media Management?

    There comes a time for most shopkeepers when juggling every task from inventory to staffing to marketing becomes too much. Social media management is one of the first tasks that shopkeepers can delegate. Today I’m sharing the four types of people you can delegate this crucial task to. There’s a way to delegate this at every budget! For show notes, visit www.savvyshopkeeper.com/episode32

    • 15 min
    31. Financial Foundations for Brick and Mortar Store Owners

    31. Financial Foundations for Brick and Mortar Store Owners

    Many shopkeepers do not have a business background when they open their store. Even those who do struggle with understanding the financials of their business. Today I’m sharing my own journey in learning the ins and outs of my store’s finances. I’m also sharing a unique opportunity for shopkeepers to learn how to take control of their shop’s finances. To read show notes for this episode, visit www.savvyshopkeeper.com/episode31

    • 16 min
    30. Work Less. Profit More.

    30. Work Less. Profit More.

    As a business owner, it’s easy to get pulled in a million different directions. At some point, I’m sure you have felt the intense overwhelm of trying to do everything for everyone. Today I’m sharing how and why I’m refocusing my efforts for Savvy Shopkeeper so that I can best serve brick and mortar shopkeepers. The new mission of Savvy Shopkeeper is to teach you how to work less and profit more. Listen in as I share openly about resetting my business and my core mission. To read the show notes for this episode, go to www.savvyshopkeeper.com/episode30

    • 13 min

Customer Reviews

5.0 out of 5
62 Ratings

62 Ratings

BizMom ,

Best podcast for small brick and mortar shopkeepers!

I've been a small shopkeeper for over 8 years and I would have killed for a podcast and business mentor like Kathy in those early years! But even now as a seasoned retailer, I find such useful information and inspiration in each episode. You can tell Kathy puts so much thought and research into each topic. They are clear, concise, and packed full of real business info that you can immediately put to use! I've recommended this podcast to all my shopkeeper friends. Her Facebook community and mentoring options are also top-notch and highly recommended if you want to join a safe and positive group of like-minded shopkeepers. Thank you so much, Kathy, for all you do for our community!

The Green Monkey ONline ,

Guys Listen Too

Hey Kathy! What a great podcast. Us guys listen too. My husband and I own a unique concept: a full gift shop inside our neighborhood bar and bottle shop. It’s the ultimate sip and shop.
We have been listening to your podcast for a few months now. We find your insights very valuable. You seem to dive in deeper to business side of things. Most podcast talk about just one side of the business which is generating sales. While important there is many other hats owners must wear and details to know. Thanks sharing your knowledge.
Thanks,
Rusty and Drew.

klberg ,

A must listen to for any kind of retail, esp smal business

I cannot thank Kathy enough for this podcast.

I have been a fan of this podcast for a while, but it became invaluable when my partner and I opened our store exactly one week before we had to shut down due to Covid19.

Every episode is like a paid course. They are jam packed with invaluable info.
Kathy is like having your own personal business coach.

Thanks to Kathy’s “you can do this” attitude, we are not only surviving, but thriving during this uncertain time.

I also can’t recommend enough the resources that are found at the Savvy Shopkeeper website she runs and I am also a part of her Master Shopkeeper private FB group.

If you are new to this podcast, download and listen to EVERY episode. Thank you Kathy! - Karen Berg Alluv Place (All Love Place) Brentwood, Northern Ca.

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