16 episodes

Discover how to launch your very own online course so that you can have more freedom and income without wasting time, money and effort trying to figure it all out.

Your Host is Online Course Coach, Johnny Beirne

Say it Once. Sell it Often. with Johnny Beirne Johnny Beirne

    • Business

Discover how to launch your very own online course so that you can have more freedom and income without wasting time, money and effort trying to figure it all out.

Your Host is Online Course Coach, Johnny Beirne

    Episode 16 - Part 2 of 2 with Alec Drew - Why create an online course and how!

    Episode 16 - Part 2 of 2 with Alec Drew - Why create an online course and how!

    Hello, and welcome to Episode 16 of the, Say It Once Sell It Often Podcast. This episode is the second part of a two-part interview with Alec Drew from the You And Your Business Show. Alec interviewed me about why we should create online courses and how to do it.


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    • 29 min
    Episode 15 - How I got started and why

    Episode 15 - How I got started and why

    This episode is part one of a two-part series where I was recently interviewed by a great professional speaker, coach and trainer Alec Drew for his podcast and radio show.

    In this episode, I share a little bit about my background and how I set up my freedom business by creating online courses.


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    • 27 min
    Ep. 14 - Avoiding Overwhelm When Creating Your First or Next Online Course

    Ep. 14 - Avoiding Overwhelm When Creating Your First or Next Online Course

    Ep. 14 - Avoiding Overwhelm When Creating Your First or Next Online Course.

    Welcome to episode 14 of the Say It Once. Sell It Often podcast, how to create wealth and freedom piece by piece with your own online course. In this episode, we're going to talk about a way to avoid overwhelm when you're creating your first or your next online course. What I suggest is if you have a signature course, in other words, a big topic that you want to become your flagship course, and you're thinking it could be a couple of hours of content in this course.

    Then I would suggest that if you're feeling a little bit overwhelmed with creating this signature course, then pick a topic from within the course and record that as a standalone course. You can do this a couple of times and together, those courses can form a bundle that will ultimately become your signature course.


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    • 3 min
    Ep. 13 - Planning - Somethings Gotta Give

    Ep. 13 - Planning - Somethings Gotta Give

    Hello, and welcome to Episode 13 of the  Say It Once Sell It Often Podcast. So, it's been a while. I got COVID, it affected my voice. So I wasn't recording podcasts for a while or podcast episodes, but I'm back. Voice is not completely back. If you listen to previous episodes, you might be able to notice the difference, but it's a lot better than it was.

    And thankfully I wasn't too sick at all from getting COVID. So that was good. So, in this episode, I just want to talk to you about planning when creating your own online course and a big part of all of this in my experience, in terms of planning, particularly when you're taking on something new is to see what you can stop doing.

    In other words, rather than taking on this new project of creating an online course and potentially adding to an already packed and busy schedule, then I would ask you to have a look at what you can stop doing that is not adding as much or indeed any value in your business, or indeed in your life.

    Have a look at your working week. If you don't record where your time goals, then I would strongly suggest that you use Toggl, which is a free app. If you actually record, even for a week, where your time goes, not just your working time, but all of your time and just see where there may be, and I would say there should be an opportunity for you to actually stop doing a few things.

    Free up that time and use that time to create your online course. So, anything that you can stop doing within your business, then I would advise that you do that if it's not adding any value, if it's not essentially worth doing then stop doing it, that will free up some time. The other way, of course, to free up some time is to subcontract.

    It's never been as easy to find great freelancers online, whether you use Upwork.com  People Per Hour, Fiver, whatever service that you want to use or platform, please try and find a good freelancer to take over some of those repetitive tasks that you believe nobody can do as good as you, but in reality, they can. Start with administration, create little short videos, instructional videos, showing them step-by-step how to do what you want them to do.

    Pay them accordingly. Treat them like human beings. Of course, not like cheap labour. Show them some respect. They'll do it in return. When you find a good freelancer, it's that respect and looking after them that will keep them onside because when you find a good one, it's important to hold on to them the same as any employee or team member.

    So that's my advice for today, when you're preparing and planning to create an online course, see what you can stop doing that's not adding value in your life or in your business and stop doing it. And then look at repetitive tasks that somebody else could do for a fraction of the cost.

    And yet that's a rate that they're happy with. Treat them with respect. They'll treat you with respect. They are human beings. Of course, you may never meet them. You may never even see them but that doesn't mean should show people less respect just because they're working in a low cost economy.

    So that's my advice. If you've ever any questions about hiring freelancers, I've been doing it for years. Please reach out. And if you have any questions about creating marketing, launching, and selling online courses, please reach out. Drop me a voice note on the podcast. Or drop me an email, johnny@johnnybeirne.com - And I'd love to help you out.


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    • 4 min
    Ep. 12 - Why, when and where to use Descript

    Ep. 12 - Why, when and where to use Descript

    Hello and welcome to Episode 12. So it's been two weeks since the last episode. I took a few days off for the holidays. And I hope you're enjoying yours. So in this episode, I just want to let you know that I've been using descript and there's some great videos that I've created about is in the Facebook group, Say It Once. Sell It Often. So, if you want to look up the videos, they're on some tutorials you can do so.

    Descript is a great piece of software that allows you to convert your speech to text, but not only can it do that quite accurately, and I'm using it here for the show notes of these episodes. It will also allow you to teach it your own voice, where you can actually type and it will create your voice for you. So it's essentially the other way around. So rather than going from speech to text, it's text to speech but it's to your voice.

    An example of being and it's more apparent in the video when you see it. But an example is where you say something and you wished you had said something else, maybe you mispronounced or you said somebody's name incorrectly. Or you simply said something and you in hindsight, wish you had said it in a different way. So, what it allows you to do is rather than, I guess, messing around with trying to insert a new audio clip or worse still having to rerecord the entire piece of audio, you can essentially type in what you wish you had said, and it will replace what you did say but it will replace it with your own voice.

    In fact, this entire sentence was typed and Descript said it for me.

    So, it's an amazing piece of, I guess, AI. Artificial intelligence. and you know, really, really useful piece of kit, you can take out, um, like that and filler words as well. And you can spot them in the text, in the transcription and when you remove them from the transcription, it will remove them at the same time from the audio.

    So, it's a really powerful piece of software. I'm paying for the pro at the moment around $30 a month US, so you can actually do a lot with it for free but an amazing piece of software and definitely worth checking out. If you have any questions about Descript or you want to reach out and talk about or have questions about online course creation by all means pop over to the website, Johnnybeirne.com/podcast where you can record a voice note and send it to me using SpeakPipe. On the website, you can also book a 15-minute consultation where I can address any challenges or questions you might have about creating launching and selling your online course.

    If you're listening to this during the christmas period then happy holidays and happy new year and if it's later on in the year then I hope you're well and I will speak to you soon.


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    • 3 min
    Ep. 11 - How to choose your Learning Management System - Part 2

    Ep. 11 - How to choose your Learning Management System - Part 2

    Hello, and welcome back. This is part two of how to choose your learning management system. So, as I mentioned in episode 10, I spoke about moving from teachable to Zenler and I also spoke about things to look for in your learning management system. When you're choosing them.

    So, a few other things to look at before we look at Zenler. So good learning management systems also let you bundle your courses together as a package. So, for example, you might have a course. A course B and course C, but you can bundle them together and sell them as one bundle at one price and give a discount, rather than people buying them individually. It's a nice incentive for people to particularly when the courses are related. You can manually enroll students in good learning management systems as well. You can do this in Zenler, Thinkific, Teachable. And I also think you can do it in Kajabi. I haven't used it in a while, so I'm not sure on that one.

    So, the reason I've moved to Zenler is and in no particular order. Sales funnels is the first one including a very intuitive user interface to set up nice sales funnels to sell your courses. So nice sales pages followed by a nice thank you page and within these funnels you can do upsells and order bumps.

    Now Teachable has brought in order bumps as well. I don't know if you can do upsells. But I'm sure the others, if they don't do it they will do it soon. But I can tell you now that Zenler do it. And it's very, very good.

    One of the big things that I've been looking for that I still don't see in teachable and it is Zenler and it's another reason why I moved is setting up automatic emails within a timeframe after students enrolled or when they finish a particular lesson. So, for example, if someone signs up for a course, you can automatically email them two days later and ask them how they're getting on. This is all part of accountability and encouragement and support.

    But you don't have to worry about it. You can set it and forget it. You can set the email to go out two days after people enrolled. And this happens automatically. You can also email people when they complete a specific lesson.

    I'm going to use this when people finish a lesson, that's at the end of a section so that I can congratulate them on finishing an entire section and encourage them to take on the next section. So again, it's all about supporting and encouraging your students to complete the course and automatically holding them accountable via email.

    As always, if you have any questions about what we coverin this podcast, please go to johnnybeirne.com . Click on podcast, you can record a voice note as a way to submit your question, or you can book a free 15 minute consultation and I'll definitely help you with where you might be stuck with creating your online course.


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    • 4 min

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