7 episodes

SBC Leaders Podcast is a series of interviews with CEOs and decision makers at some of the betting and gaming industry's biggest, best and most innovative companies. SBC's Kelly Kehn is the host who asks the questions.

SBC Leaders - The people behind betting and gaming's biggest brands SBC Media

    • Business

SBC Leaders Podcast is a series of interviews with CEOs and decision makers at some of the betting and gaming industry's biggest, best and most innovative companies. SBC's Kelly Kehn is the host who asks the questions.

    Paris Smith - E-Sports, Innovation and the Pinnacle Passion.

    Paris Smith - E-Sports, Innovation and the Pinnacle Passion.

    Episode 7 of the SBC Leaders podcast features Paris Smith, CEO of Pinnacle, the iconic sports betting operator, a position she’s been in since 2006!

    Paris and Kelly get into Paris’ early career, how she got into sports betting and whether she always had ambitions to become a CEO (Spoiler - always wanted to be in charge!). Paris gives her thoughts on company culture, building a team of hard-workers that want to produce rather than just show up, and tells Kelly all about what they call the ‘Pinnacle Passion’.

    • 22 min
    Lenin Castillo - Innovation, Company DNA and getting to know your market and customers

    Lenin Castillo - Innovation, Company DNA and getting to know your market and customers

    Episode 6 of the SBC Leaders podcast sees Kelly Kehn sit down for a fascinating conversation with Lenin Castillo, Chief Operating Officer of Logrand Entertainment Group, one of the oldest and most established casino and betting brands in Mexico.

    • 21 min
    John Levy: Infusing betting and media is a ‘winning combination’

    John Levy: Infusing betting and media is a ‘winning combination’

    John Levy, CEO of theScore, one of the most consistently innovative sports betting and media companies in the entire space, sits down in conversation with Kelly Kehn, and tells her about going mobile first, how they built their brand, having your family around you in business, and the moments that defined his career.

    • 33 min
    Maarja Pärt: "Owning up to my own mistakes is an important part of being an effective leader"

    Maarja Pärt: "Owning up to my own mistakes is an important part of being an effective leader"

    Episode 4 of SBC Leaders is here! Our Global Relationships Director, Kelly Kehn, sits down with Maarja Pärt, CEO of leading crypto gaming firm The Coingaming Group, and gets her thoughts on growing with and beyond cryptocurrencies, creating and maintaining company culture, and what she’s learned since becoming one of the industry’s only female CEOs.

    • 30 min
    12Bet's Rory Anderson

    12Bet's Rory Anderson

    12Bet's Rory Anderson talks to SBC's Kelly Kehn about his extensive experiences in sports sponsorship and why a blanket ban won't be effective in combatting problem gambling.

    • 38 min
    Betsson CEO Jesper Svensson

    Betsson CEO Jesper Svensson

    Betsson CEO Jesper Svensson talks to SBC's Kelly Kehn on the firm's move into Latin America and the change in work culture that COVID has brought to the company.

    • 24 min

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