The SBI Sales and Marketing Podcast is a weekly dive into the latest insights and business strategies in the world of sales and marketing. Every week Matt Sharrers, CEO of SBI, invites the top CEOs and Marketing and Sales leaders from a variety of industries to discuss how they make their number year after year, so you can do the same. Subscribe for your weekly dose of business news, management & marketing, and sales insights to keep you at the top of your game.
How a $3B Software Company's Forward-Thinking Strategy Accelerated Them Through the Downturn
Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors. Autodesk is among those whose strategy pre-pandemic allowed them to weather 2020 unscathed.
On today’s show, Steve Blum, Autodesk CRO and EVP Worldwide Field Operations, joins us to discuss topics that are top of mind for commercial leaders.
How Leading Finance Executives Drive Transformative Growth
SBI recently held its first Chief Financial Officer Growth Forum to bring together like-minded finance executives to discuss common challenges and share best practices with their peers. These growth-focused CFOs gathered in an intimate virtual setting to discuss the following topics:
The Ascent From CFO to CEO
The Digital Selling Landscape
Driving Accountability Through Visibility
3 Keys to an Unmatched Account Segmentation Strategy
A good account segmentation will keep the lights on, but a great segmentation is how market leaders surpass their competition. How does yours compare?
On today's show, we are joined by Malorie Feidner, Senior Consultant at SBI, to discuss what it takes to achieve best-in-class account segmentation. Malorie shares the 3 key items every sales leader should prioritize, as well as the most common mistakes organizations make.
Advisory Board Learnings From Growth-Minded Commercial Leaders
SBI recently held it’s Spring Growth Advisory Board meeting where less than a dozen market-leading Presidents and Chief Commercial Officers gathered to discuss the most pressing challenges in today’s environment. During the afternoon, the attendees shared best practices on the following topics:
The Ascent to Chief Executive Officer
The Evolution of Commercial Effectiveness
The Workplace of the Future
CEO Advisory Board Insights to Navigate the Second Half
SBI recently held its Spring CEO Advisory Meeting to connect with less than a dozen market leaders on current challenges and to share best practices. This influential peer group share key insights into the following topics:
-Organizational Clarity Around Customer Experience
-The CEO’s Role in Determining the Go-to-Market Model
-Talent to Drive the GTM Model at Scale
The CEO's Guide to Navigating Commercial Complexity
Being a CEO during a large Go-to-Market transformation is difficult, and with multiple acquisitions, this adds further complexity, such as:
High Customer Acquisition Costs
Low Employee Morale
Inaccurate Fact Base
On today’s show, Steve Smith, CEO of Zayo, joins us to discuss how he navigated these challenges during his first few months in his role and shares how harnessing the power of listening and an efficient cadence has brought unity and clarity to his team.
Awesome show, highly recommend!
Matt and his guests provide some incredibly compelling and actionable content on how to implement effective sales & marketing strategies as well as develop your overall psychology to become the absolute leader you can be.
Highly recommend listening and subscribing to SBI Sales and Marketing Podcast if you want the knowledge AND mindsets to level up your sales & marketing efforts (and reach all of your overall business goals as a result)!
Greg and his guests share actionable and inspiring sales and marketing lessons that are working today. Highly recommend listening and subscribing if you want the knowledge AND mindsets to achieve all the business growth goals you have set!
High quality sales and marketing advice
There's a lot of fluff out there to read on sales and marketing. If you care about brass tacks, and hearing how your peers have met their number, then this is a good use of your time. They cover sales and marketing alignment (very important), compensation, structure of sales teams, and a host of other topics that will help you be a more effective sales leader. As a marketer, I find I can only do my job when I am in lockstep with the sales team. Marketers will also glean valuable insight from this podcast. I never miss an episode, keep up the good work!