100 episodes

The SBI Sales and Marketing Podcast is a weekly dive into the latest insights and business strategies in the world of sales and marketing. Every week Matt Sharrers, CEO of SBI, invites the top CEOs and Marketing and Sales leaders from a variety of industries to discuss how they make their number year after year, so you can do the same. Subscribe for your weekly dose of business news, management & marketing, and sales insights to keep you at the top of your game.

SBI Sales and Marketing Podcast Sales Benchmark Index

    • Management
    • 5.0, 32 Ratings

The SBI Sales and Marketing Podcast is a weekly dive into the latest insights and business strategies in the world of sales and marketing. Every week Matt Sharrers, CEO of SBI, invites the top CEOs and Marketing and Sales leaders from a variety of industries to discuss how they make their number year after year, so you can do the same. Subscribe for your weekly dose of business news, management & marketing, and sales insights to keep you at the top of your game.

    Evolving Your Culture for the Digital Revolution

    Evolving Your Culture for the Digital Revolution

    It’s hard to imagine a time where calendars weren’t inundated with video calls and discussions around your digital sales transformation. With a virtual revolution upon us, how can you maintain the personal aspects that define your culture internally and externally?

    On today’s show, Tim Brackey, President and COO of RGP, joins us to discuss how to translate culture from on-prem to a virtual world.

    • 20 min
    How a Chief Customer Officer Applied SaaS Best Practices to Drive Exponential Growth

    How a Chief Customer Officer Applied SaaS Best Practices to Drive Exponential Growth

    For many services companies who achieve exponential growth within narrow timeframes, they often find themselves lagging in critical operational areas, including go-to-market.

    Jarrod Johnson, Chief Customer Officer at TaskUs, found himself in a similar situation but was able to remain as agile as he was during the company’s startup years.

    • 15 min
    How a Software Leader Leverages Customer Success to Drive Strategic Business Outcomes

    How a Software Leader Leverages Customer Success to Drive Strategic Business Outcomes

    With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today's world, you will fall behind your peers and the market significantly.

    On today's show, Alan Rudolph, SVP of Apttus, joins Tony Erickson, Managing Director, SBI, to share best practices for Customer Success and strategic deals in today's world.

    • 19 min
    Market-Leading CRO Insights—The Next Normal

    Market-Leading CRO Insights—The Next Normal

    To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (Public and Private, $240M to $8B in Revenue) as part of their advisory board program. These global CRO's gathered to collectively share and learn from one another in an intimate, confidential setting.

    • 15 min
    How a Software CMO Has Led COVID Recovery Efforts

    How a Software CMO Has Led COVID Recovery Efforts

    The evolution of the Marketing leader role has transformed drastically over the years. Today, those changes are even more significant than what their role looked like nearly 90 days ago. Still, there is no telling what the second half of the year will bring for CMOs.

    On today's show, Jim Kruger, CMO at Veeam, joins us for a glimpse into how a market-leading software company has been adjusting to the current market conditions and how they are preparing for the back-half of 2020.

    • 19 min
    The Makings of a World-Class Customer Experience Program

    The Makings of a World-Class Customer Experience Program

    Customer Experience is no longer just a buzz word that companies can throw around. It has become a megatrend that demands a complete mindset shift in not only executive teams, but it also requires buy-in from the board in order to thrive.

    On today’s show, Ryan Hollenbeck, CMO of Verint, joins us to discuss what market-leading companies do differently to prioritize CX programs. In Ryan’s first segment, he shares 3 critical steps to building a world-class customer experience program.

    • 24 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

J. Barshop ,

Awesome show, highly recommend!

Matt and his guests provide some incredibly compelling and actionable content on how to implement effective sales & marketing strategies as well as develop your overall psychology to become the absolute leader you can be.

Highly recommend listening and subscribing to SBI Sales and Marketing Podcast if you want the knowledge AND mindsets to level up your sales & marketing efforts (and reach all of your overall business goals as a result)!

ErikBison ,

Highly recommend!

Greg and his guests share actionable and inspiring sales and marketing lessons that are working today. Highly recommend listening and subscribing if you want the knowledge AND mindsets to achieve all the business growth goals you have set!

CatWoman Austin ,

High quality sales and marketing advice

There's a lot of fluff out there to read on sales and marketing. If you care about brass tacks, and hearing how your peers have met their number, then this is a good use of your time. They cover sales and marketing alignment (very important), compensation, structure of sales teams, and a host of other topics that will help you be a more effective sales leader. As a marketer, I find I can only do my job when I am in lockstep with the sales team. Marketers will also glean valuable insight from this podcast. I never miss an episode, keep up the good work!

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