Scale of One to Tech Alex Marriner - Acquire Digital Talent

Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott.
As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures.
We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing new channels.
This episode covers:
The challenge of attracting interest in an inherently ‘unsexy’ industryHow the cost of living crisis and Covid have affected marketing strategiesSam & Laura’s biggest mis-steps and learnings throughout their careersKey frustrations and ‘unnecessary nonsense’ within the hiring processWhy we shouldn’t write off new marketing channels as fadsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space.
Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, formerly at Habito).
We hear from these remarkable marketing leaders as they take us through their brands’ marketing strategies despite consumers’ lower disposable incomes, whether BCorp helps with consumer marketing, and fundraising millions amid the economic downturn.
This episode covers
The biggest changes to marketing strategies in 2022, and how it’ll inform the year aheadNew approaches since iOS 14’s effect on data collectionHow becoming a CMO demands new skillsets of marketing professionalsFocusing on hiring for personality and attitude over raw talent2023’s greatest challenges and ambitionsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech.

Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting advancements in the space.


Nick Lisher & Chris Rushe join us on this month’s Scale of One to Tech to break down the unique challenges in the sector, and how their committed marketing teams make waves in the most important industry in the world.
This episode covers
The compelling appeal of the Health Tech sectorStrategies to convey unique propositions to cut through the noiseKey hurdles appearing within Health Tech in the near-futureHiring eager, intrinsically driven marketeers to solve health challengesThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Covid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer?
We’re joined this month on the podcast by VP, Marketing at Multiverse Rachael Beckett, and returning guest James Hamlin, once CMO at Tutorful and now Fractional CMO & Consultant. 
Rachael and James dive deep on the foray into new channels, the pain points they’re solving, how to cut through the noise, and staying ahead of a widespread wavering in consumer confidence.
This episode covers
How Multiverse have tackled the highly degree-led US marketTransferrable experiences from different sectors, and how they inform current marketing approachesEmbracing new channels to dial into increasingly tech-savvy consumersHow to boost lifetime value in the face of declining consumer confidenceThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2!
Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul.
In this premiere of the new series, find out what distinguishes communities from an audience, why attribution should be your #1 priority, the secrets to efficient performance marketing in the face of waning consumer confidence, and much more…
This episode covers
Staying competitive through economic turbulence and downturns in consumer confidenceWhy community building is vital, and distinctions between community and audiencePaying attention to US markets as a testbedIncreasing efficiency and effectiveness of performance marketingImportance of a strong attribution modelThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…
Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach.
This episode covers
Advice for bringing hungry, driven talent into your businessWhy it’s often worth valuing innovation over traditionShifting channels as your target demographic growsThe simplicity of messaging that’ll be a key challenge for CMOsThis month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com