22 episodes

Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/

Scale of One to Tech Alex Marriner - Acquire Digital Talent

    • Business
    • 5.0 • 2 Ratings

Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/

    Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21

    Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21

    Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition…
    Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach.
    This episode covers
    Advice for bringing hungry, driven talent into your businessWhy it’s often worth valuing innovation over traditionShifting channels as your target demographic growsThe simplicity of messaging that’ll be a key challenge for CMOsThis month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/

    Links and references at: https://www.acquiredigitaltalent.com/
    Get in touch: alex@acquiredigitaltalent.com

    • 53 min
    Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20

    Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20

    You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest.
    Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overused buzzword of ‘growth marketing’. 
    We also hear the challenges coming from creating content more native to new platforms, how business size affects the skillset you need as a marketing leader, and much more!
    This episode covers
    Yoann’s experience at two unicorn startups, with roles at Deliveroo and Depop before their most prolific yearsThe role of marketing in a business’ overall efforts to highly focus their product/serviceNude’s achievements to date, and their success on Apple’s App StoreNetwork effects, and using a product-led approach to convert customers into advocatesThe challenge of being more native when creating content for specific channels & platformsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

    Links and references at: https://www.acquiredigitaltalent.com/
    Get in touch: alex@acquiredigitaltalent.com

    • 44 min
    Product-Focused Marketing Magic & Crowdfunding Culture with Co-Founder & CMO of Chip, Alex Latham #19

    Product-Focused Marketing Magic & Crowdfunding Culture with Co-Founder & CMO of Chip, Alex Latham #19

    Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder…
    The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users. 
    In this month’s Scale of One to Tech, we learn the resilience and collaboration that makes an admirable Co-Founder, the product-focused approach we’re yet to see from many CMOs, and how to create content that stands head and shoulders above the rest of an increasingly competitive FinTech market.
    This episode covers
    Key qualities of a CMO, and what to look for in a great Co-FounderChip’s remarkable crowdfunding campaigns, raising over £30mStanding out in an increasingly competitive FinTech market through innovative contentThe difficulties that shaped Alex & Chip, and proved their commitment to customer experienceThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.
    Links and references at: https://www.acquiredigitaltalent.com/
    Get in touch: alex@acquiredigitaltalent.com

    • 42 min
    Growing Spotify's Global Subscribers with Nikki Lambert, now CMO at Popsa #18

    Growing Spotify's Global Subscribers with Nikki Lambert, now CMO at Popsa #18

    Today Spotify has over 180 million premium subscribers, but at the start of Nikki Lambert’s tenure, that number was just 200k. 
    Having been involved in its meteoric expansion into dozens of new territories, it’s clear that Nikki’s marketing focus promises a bright future for Popsa, where she’s now CMO.
    Nikki joins Alex Marriner on this episode of Scale of One to Tech to share how she uses data to tell stories, the immeasurable value that a passionate leader can bring to a team, and how Popsa overcomes the challenges of longer lead times.
    This episode covers
    Nikki’s illustrious and eventful career, through Virgin, Spotify, and MelodyVR/NapsterHow to use data to tell meaningful stories, particularly with Nikki’s involvement with the first ‘Spotify Wrapped’Opportunities presented by Covid to engage less tech-adept users with Popsa’s easy interfaceOvercoming the challenge of attracting consumers to services with longer lead timesTopic Segments:
    1:35 - Nikki’s Answers to the Quickfire Questions
    4:35 - Experience at Virgin
    10:50 - Joining Spotify’s Exceptional Growth
    20:20 - Shifting Focus at MelodyVR
    26:50 - Insights from Nikki’s Current CMO Role at Popsa
    41:30 - Creation of Spotify Wrapped & Regional Work
    51:20 - Top Leadership Traits & CMO Challenges Ahead
    This episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.

    Links and references at: https://www.acquiredigitaltalent.com/
    Get in touch: alex@acquiredigitaltalent.com

    • 59 min
    Playing the Long Game & Keys to Cutting-Through with Founder of eOpinion, Chris Hutchings #17

    Playing the Long Game & Keys to Cutting-Through with Founder of eOpinion, Chris Hutchings #17

    Any entrepreneur needs to be somewhat adept in marketing and, having been CMO at Quidco, Chris Hutchings is taking these learnings forward into his latest venture - eOpinion.
    Across the numerous, varied experiences Chris has been through en route to becoming a Founder, he’s learned the keys to cutting through to the forefront of the survey space.
    In this month’s Scale of One to Tech, Chris shares how he shapes his approach to polls for maximum engagement, his focus on long-term success, and when to work hard vs when to work smart.
    This episode covers:
    Takeaways from Chris’ CMO experience at QuidcoThe survey experience that influenced the start of eOpinionChris’ biggest career challenges and turning pointsHow authenticity is essential in modern marketingAdvantages of an external network, such as our own ‘CMO & Marketing Director Forum’This episode of Scale of One to Tech is sponsored by eOpinion, and Chris has a very special offer for our listeners: not only can you get a half price Speedy Poll at https://eopinion.org/alex/, but the first to sign up will get it completely free!

    Links and references at: https://www.acquiredigitaltalent.com/
    Get in touch: alex@acquiredigitaltalent.com

    • 48 min
    Breaking Barriers & Transcending Industries with CMO at Superscript, Mai Fenton #16

    Breaking Barriers & Transcending Industries with CMO at Superscript, Mai Fenton #16

    As an Asian woman, Mai Fenton has leapt over her fair share of hurdles through her rich and varied career, and as Superscript’s CMO she’s illustrating the opportunities available for multi-skilled female marketers like herself.
    Mai’s 20-year career includes stints with Unidays, TKMaxx & Pentland Brands; she’s taken the industry-specific skills from wildly different sectors and channelled them into her role at this rapidly growing startup. 
    On this month’s episode of Scale of One to Tech, we learn how Mai has developed her conversational interview style, the emphasis she puts on collaborative, T-shaped marketeers, and the inspiring self-confidence that will see more women finding success in CMO roles.
    This episode covers:
    Superscript’s unique take on flexibly de-bundling insuranceThe transferrable skills permeating Mai’s extensive and diverse history in marketingThe barriers that Mai has broken as a successful, Asian, female CMOHow creating T-shaped marketing team encourages better collaborationTips for finding success with a more conversational interview styleThis episode of Scale of One to Tech is sponsored by eOpinion, who are on a mission to change the face of the survey industry by captivating and entertaining your users and customers. They use 30 seconds speedy polls to create interesting stories, actionable insights and increase engagement. Get a half price Speedy Poll at https://eopinion.org/alex/.

    Links and references at: https://www.acquiredigitaltalent.com/
    Get in touch: alex@acquiredigitaltalent.com

    • 37 min

Customer Reviews

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2 Ratings

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Amazing content

Can’t wait to hear more! Great podcast!

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