The Scale Your Small Business Podcast helps entrepreneurs and small business owners put simple systems in place to see exponential growth. It’s hosted by serial entrepreneur, Jillian Flodstrom. If you need help mitigating the feelings of overwhelm and confusion when it comes to leading and growing your business this show will help you calm the chaos, increase productivity and grow your revenue.
Choosing Health Insurance Coverage
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom! On today’s show, we’re taking a look at Health Insurance. It can be a dizzying experience with a seemingly endless pile of options that can leave you confused and unsure where to start. Let’s calm that chaos.
The first thing to consider when you’re scaling your business is simply offering a health insurance package to your current (and potential future) employees. There are many employees looking to switch jobs but don't because they have awesome benefits. If you're hoping to attract those employees by having that benefits package, offering a great package could do the trick.
Next, consider the level of plans of packages and the variability of the cost. Costs can vary in price range based on the size of your group, your location, or the type of business. Reaching out to a local licensed agent is the best thing that you can do. Be sure that this person is someone that is going to be able to grow with you because your business is going to grow.
Don't feel like you have to add everything to your health insurance package in the first year. You can start with a basic package and add on additional benefits as your team needs them. By expanding your package, you’re scaling your business by bringing in new talent.
Talk with your employees about the package you’re offering. It helps employees understand not only the cost but the decisions that you're making and what benefits you're bringing to them.
The first thing to consider when you’re scaling your business is simply offering a health insurance package to your current (and potential future) employees.
Consider the level of plans of packages and the variability of the cost.
Don't feel like you have to add everything to your health insurance package in the first year.
Keeping It Simple With Elyse Notarianni
Thanks for tuning into the Scale Your Small Business Podcast with your host, Jillian Flodstrom! Today’s guest is Elyse Notarianni, a writer with a passion for all things digital. As the President and Founder of Townie Creative digital media marketing agency, Elyse is making her way in both the digital marketing and writing worlds. She’s here today to break down how to easily break into the digital marketing space.
Elyse comes from a space of high-end journalism, writing cover stories on celebrities like Queen Latifah for print magazines to marketing summer camps for a big summer camp company and major sports teams. She’s worked with Lady Gaga’s Born This Way Foundation, co-authoring a New York Times Best Seller, “Channel Kindness.”
We all want to grow our business. But where do we start? Elyse reminds us to get back to basics. It’s about ensuring you have everything available to people to make visiting your business and working with you as easy as possible. A clean website with information on what you do and how to contact you are the foundation. From there, it’s building a brand, which isn’t as complicated as some make it. Develop a social media strategy that provides value and allows people to create a community around what you do. It's not about showing off. It's not about pretty pictures. It’s not about likes.
The best place to invest your money when you’re looking to grow your online presence is in people. People who can do what you need and are exceptionally good at it. While it’s easy to believe we can do everything ourselves, experts in their field will bring an incredible amount of value to your brand.
It’s okay to have a simple social media presence. It doesn’t have to be perfect! Create a calendar, put three posts on it every week. One post is an informational post about what you do, what your services are, and what sets you apart. The next is an educational post that gives value to your customer that offers them something for free. Then something entertaining!
Batch your posts so you’re only spending a few hours a month creating (that time will go down as you get better at this sort of thing) and use a scheduler to get your posts out consistently. Start simple with static posts, then once you’re more comfortable, dip your toes into video content.
Make sure you have everything available to people to make visiting your business and working with you as easy as possible.
The best place to invest your money when you’re looking to grow your online presence is in people.
Batch your posts so you’re only spending a few hours a month creating (that time will go down as you get better at this sort of thing) and use a scheduler to get your posts out consistently.
Social Media Breakdown
Thanks for joining us on the Scale Your Small Business Podcast with your host, Jillian Flodstrom! With everything out there about social media, it can be very complicated to figure out which platform is the right one for you. Today, we’re talking about how to choose and how many is too many. Let’s dive in.
The most important thing about social media is that you don't have to be all the places all the time. Some people will tell you to get on as many channels as possible, but it’s more than okay to go with the platform you’re already comfortable using.
Be mindful when you’re using a platform like Instagram or other scrollable social media that you aren’t sucked into the eye candy. Some are useful, but a lot will just be distracting. Set limits and respect the boundaries you set for yourself.
Keep it simple. The most important thing is that you’re being consistent. Don’t overcomplicate your social media trying to reach millions of followers every day. Start small and speak to the people who are supporting you and enjoy your content. The priority is creating quality posts that we’re proud of and meaningful to your audience.
Ensure you’re carving out time to respond to people on your social media. Comments, DMs, and other interactions should all get attention. Make sure people feel heard and are able to communicate with you freely.
Make sure you’re maximizing the platform you’re on. Use the properly sized images, appropriate captions and tags, make sure your videos are a length that makes sense, and keep your bio easy to read and up to date.
You don't have to be all the places all the time. Choose a platform you’re comfortable with and stick with it.
Keep it simple. The most important thing is that you’re being consistent.
Ensure you’re carving out time to respond to people on your social media.
Prosperity Through Mentality with Allyson Chavez
Thanks for joining us on the Scale Your Small Business Podcast with your host, Jillian Flodstrom! On today’s show, we’re with Allyson Chavez, a prosperity transformation coach with a passion for teaching ambitious, women and men how to get out of their own way so they can easily and consistently hit their targets while feeling peace and joy as they go.
There is a difference between challenges and struggles, Allyson says. Challenges lead to progress, while struggles stall that progress. Struggle is filled with frustration, irritation, and impatience. There is no value in struggle, but challenge presents immense value and usefulness. We’ve been taught that you must have struggled to have deserved success. This doesn’t have to be the case!
It’s all about mindset. When we marry systems and structures with mindset that is a power couple. Overwhelm is just living in the future. We're meant to live in today. Use the tools that you have and do what you can do today. Focus on one thing at a time and watch as the day smooths itself out.
We have a tendency to compare ourselves to others with no regard to where that person is in their professional journey. You may not see it, but there’s a good chance there’s a team of people supporting the person you’re comparing yourself to. A one-woman show is going to feel a lot different than someone with 30 people in the background. When you’re just starting, you may not have had the experience of leading a multi-million dollar team in a corporate setting–and that’s okay! You're still going to learn, skill up, and scale your business.
We often fall into the trap of perfectionism, Allyson notes, and that can make us lose sight of why we got into the business in the first place. It’s okay to take something and see how far you can go with it. It doesn’t have to be perfect, and you don’t have to eat yourself alive if something doesn’t work.
Allyson is the host of the podcast The Prosperity Approach, where she talks about the inner, mental game of business. Many people play to not lose, whereas she teaches others to play to win. On the show, she shares practical tips that you can apply to your business to grow. Money doesn’t bring peace, peace brings money. So finding peace first will help you in the long run. It doesn’t have to be complicated!
Allyson developed an online workshop for listeners! Head to https://prosperityapproach.com/workshop to find out how you can work with Allyson in implementing tools that are made for you.
Making money doesn’t have to be hard–you can make money your way.
Struggle and challenges are vastly different. One stalls progress, the other creates it.
Money doesn’t bring peace–peace brings money.
Forming Your Affirmations
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom! There are a lot of people in business who talk about mindset, many have even joined us on the show. They’re all great! But, there is a lot of noise on the internet. Today, we’re going to cut through it and break down how you can form your own affirmations to get your mindset where it needs to be.
First things first: an affirmation is a statement you make to yourself every single morning that propels you, your team, and your business forward. For affirmations, imagine your future self is looking back, talking to your current self.
The great thing about affirmations is that they can be whatever you want them to be. Your verbiage is up to you. They can be in the morning, one in the afternoon, and one in the evening before bed. The point is, by doing them every day they become ingrained in your mentality. Sometimes you just have to sit down and dream. What does your business look like in 10 years? Be grateful for why you do what you do, and for those things you might not have yet, but are coming.
The human brain is a powerful thing. The thoughts you have put that energy into the world. While thoughts can be the root of many anxieties, they can also be the solution. When you say things over and over again, it becomes truth to you and eventually manifests to fruition.
In the same way your affirmations are pulled from dreams, they’re also a big part of your goals. If there’s a big project you’re working through that’s causing some stress, base your affirmations on that–you WILL get it done.
It’s important to remember that affirmations take work and take time to create. Make sure it’s something you truly believe in. Don’t allow any room for negativity in this process, because you’re going to carry them with you every day, everywhere you go.
These are clear, positive statements that you should consistently offer to yourself. Whether you seek out an expert or not, make this process your own. It doesn’t have to be perfect!
Entrepreneurship with Your Closest Partner with Michelle and Dr. Dallas Buchanan
Thanks for tuning into the Scale Your Small Business Podcast with your host, Jillian Flodstrom! Today, we’re sitting down with entrepreneurial power couple, Dr. Dallas Buchanan, and his wife, Michelle.
While they didn’t start out their professional careers with entrepreneurship in mind, it was clear that the best path forward for Dr. Buchanan and his wife allowed them to make the rules and call their own shots. Michelle, who also has a background in nursing, threw Dallas a proverbial life-raft to his practice and allowed them to open their options and eventually tag-team the process of opening a practice.
Just like any business, Michelle and Dallas had to consider the market where they wanted to open their practice. They had to look at competition, the people they’d serve, and every other factor that comes with starting a new location. But, in medical training, there's no entrepreneur training and certainly no business management training. It is a daunting task—how often do you hear of a medical practice going under? But, as Michelle and Dallas both agree, eventually, you just have to take the plunge. If you have a product or service that you think that the community is going to receive well, and you're passionate about what you do, there is room to grow. You just have to accept that you're going to stumble, and you're going to make some mistakes. And in the end, you're going to come out and more positives than negatives, and you'll continue to grow from there.
Having a supportive spouse as your partner in the process is a plus, but reaching out to friends and business leaders helps smooth out the logistics of starting a business on the backend. The truth is, people, want to see you succeed.
Delegation, as we’ve mentioned on the show before, is crucial when running a business. For Michelle and Dr. Buchanan, hiring an accountant, an attorney, and front-end folks to handle client contact was the first place to start. You're going to find your strengths and weaknesses, whether you want to admit them or not, they say, so having support to manage all the moving parts is an essential lesson. Plus, watching the people you trust knock it out of the park is satisfying.
In the end, starting this practice was about the autonomy to do things in their style. when you don't own the ship, Dallas says, you can't choose the direction that the ship gets steered. The buck stops with you. There has got to be something you can tweak to make it your own.
Starting the practice didn’t come without surprises. Learning everything that was previously not on the radar is humbling. In addition, the amount of work it takes can come as quite the jump for some. After the patients go home, there is still work on the business side to do. Working so closely with your partner has pros and cons as well. It’s incredibly rewarding to watch something you built together grow, but you have to be very intentional about the boundary that separates professional from personal life.
If you have a product or service that you think that the community is going to receive well, and you're passionate about what you do, there is room to grow.
You're going to find your strengths and weaknesses, whether you want to admit them or not
Starting your own business comes with a daunting set of challenges, but in the end, you call the shots.
One of my new fav podcasts!
This podcast is just amazing. I am a practical kind of guy and I like actionable strategies. These episodes were like a checklist for me opening a business and creating a storefront on Amazon. Looking forward to the next episode.
Highly recommended. This podcast is the gold standard for anyone wanting to survive in the Amazon marketplace.