Scaling a business using Etsy with Dylan Jahraus

Etsy expert and seven-figure entrepreneur Dylan Jahraus joins Amanda Hughes to share exactly how she scaled a single floral letter from her own wedding into $1.25M+ in revenue then built a coaching company helping thousands of Etsy sellers do the same. 

We get into the client-lifecycle strategy (serving brides → mums → grandparents → teachers), why consistency beats intensity, the repeatable systems that make scaling possible, and how to grow without burning out, especially as a parent.

In this episode

• The first 60 days on Etsy: what results to look for and why momentum matters
• Product strategy: following your ideal client through life stages to raise LTV
• Listings & SEO basics to get found (and why your “new shop boost” window matters)
• Building systems: SOPs, RACI, hiring the right people, and when to outsource or sell the brand
• Mindset: handling wobbly days, protecting sleep, and keeping going when life’s messy

Who it’s for

Product-based small business owners, side-hustlers ready to go full-time, and anyone wanting a practical Etsy growth plan that fits real life.

Links & resources

• Dylan: website & free masterclass, Ultimate Etsy Course, and etSEO listing optimizer
• Amanda’s mentorship: Get Seen Get Sales weekly prompts, workshops & support

Huge thanks to this episode sponsor KM Tax Returns - the kind of accountant who cares enough to check in monthly, not yearly!

Send a text

• Social Media Strategy and Support: Join Get Seen Get Sales and get the tools, support, strategies & accountability you need to grow your small business (product or service) on social media with confidence Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
• Growth Addicts Show Notes: Read the blog + grab freebies + guest links
• Free Small Business Downloads: Access all of Amanda’s freebies in one place → Get them here
• Exclusive Discounts: Exclusive discounts on Amanda’s favourite small business tools & services → See discounts