Scaling Success in Travel Marketing with Flash Pack 📈�‪�‬ The Marketing Hustle

In this episode of The Marketing Hustle, Lottie interviews Lee Thompson, CMO and Founder of Flash Pack, an award-winning adventure travel company that brings together solo travelers in their 30s and 40s. They discuss the journey of Flash Pack, the challenges they faced, and the lessons they learned. They also talk about the marketing strategies they employed, the disruption they brought to the travel industry, and their plans for future growth. Lee shares his insights on leadership, hiring, and standing out in marketing. 

Takeaways:


Flash Pack was born out of a unique business idea and grew rapidly through innovative marketing strategies.


The journey of Flash Pack has been a roller coaster ride, with highs and lows, but they have learned valuable lessons along the way.


Marketing is not just the responsibility of the marketing team; it should be integrated into every aspect of the business.


Standing out and being different is crucial in marketing, and candidates should showcase their creativity and unique ideas during interviews.


Scaling a business in America can be challenging, and seeking advice and insights from others who have gone through a similar experience can be helpful



Chapters

00:00: Introduction and Background

01:00: The Birth of Flash Pack

03:22: The Journey and Getting Stuff Done

06:36: Marketing Challenges and Lessons

13:10; The Roller Coaster of Flash Pack

17:05: Marketing Strategy and Growth

19:00: Leadership and Hiring

22:11: Disrupting the Travel Industry

23:38: Challenges and Future of Flash Pack

25:46: Marketing in America

28:38: Future Growth and Hiring

29:08: Standing Out in Marketing

31:00: Vulnerability and Honesty in Interviews

32:54: Scaling a Business in America