Scaling Successful Startups with Compelling Storytelling with Jarie Bolander, Entrepreneur, Author, and Marketing Strategist

This episode features a conversation between Phil Dillard, Founder of Thruline Networks, and Jarie Bolander, Entrepreneur, Author, and Marketing Strategist. 

Jarie is an engineer by training and an entrepreneur by nature with over 25 years of bringing innovative solutions to markets such as Bluetooth, USB, RFID, and Semiconductor DNA sequencing. Having launched six startups and published six books, he offers a unique perspective on the power of storytelling for businesses and why the best story trumps the best technology.

In this episode, Jarie talks about how storytelling is important for achieving successful product sales, making or breaking even the greatest brands, and provides an in-depth analysis of successful companies that have mastered the art of storytelling. Jarie also offers up his secret to telling compelling stories crucial to scaling successful startups.

—

Guest Quote

“You want a clear, concise and compelling message story that anyone can tell. Not just the founder, not just the C level suite, but the customer service person, the engineer, because that's how it grows. They're gonna tell their friends and they're gonna tell their friends, right? The easier it is to reproduce, the more it'll spread. The more complicated and it'll die on the vine. And this is what you see in a lot of technical startups.” - Jarie Bolander

Episode Timestamps

(02:22) Jarie’s current role

(04:11) His background in tech

(06:50) Overcoming infliction points in life

(13:37) Examples of excellent storytelling

(18:55) Distribution channels and tools for stories

(23:43) Describing the story funnel

(29:42) How to tell a good story

(43:46) Complex brand stories

(45:42) Advice for scaling startups through storytelling

Links

Jarie Bolander’s LinkedIn

Jarie Bolander’s Twitter

thestoryfunnel.co

Phil Dillard’s LinkedIn

Thruline Networks