45 min

Scaling Up a Queer-Owned Fragrance Brand With Inclusivity and Authenticity with Matthew Herman, Co-founder of Boy Smells Up Next In Commerce

    • Entrepreneurship

Matthew Herman, Co-founder of Boy Smells, discusses building a brand with inclusivity at its core, pivoting from wholesale to DTC to retail, and expanding into new product categories.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

Matthew Herman, Co-founder of Boy Smells, discusses building a brand with inclusivity at its core, pivoting from wholesale to DTC to retail, and expanding into new product categories.

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.

45 min

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