In this episode of the One to Millions Entrepreneur podcast, I talk about the characteristics of a genius offer and how you can create them for your clients. After two decades of working with all sorts of businesses, I learned that the one key thing stopping them from growing is having the wrong offer.
An offer is what you provide your clients. It is not just about your website, your tagline, or the messages in your ads. It is the solution you provide for your clients to solve their problems. It is the experience they get when they do business with you.
An offer is what separates an average business from an exceptional business. Exceptional businesses have an exceptional offer. Their clients get results that are not provided by any other businesses in the market.
If you’re a business owner, I encourage you to ask yourself these questions. What are you currently offering for your clients? What is the solution that you are providing? Is your offer truly exceptional? It’s not just about crafting that offer. It’s also about how you provide that offer. Stop copying what everybody else is doing and start delivering that exceptional experience for your clients.
The one important thing that stops businesses from growing
Why offering the best is so vital for your business
Problems with asking for real feedback
The seven characteristics of a genius offer
Quotes from Nida...
“You, as the business owner, are responsible for the service and expertise that you provide for your clients.” - Nida Leard
“If you fall in love with your clients, if you treat your clients like your family members or your loving friends, you would really want to take those hundreds of extra miles to deliver the best exceptional results for your clients.” - Nida Leard
“When we know the real problem, we can start to come up with creative solutions that will actually solve it.” - Nida Leard
“You need to be genuinely passionate about the service and the expertise that you are providing for your clients.” - Nida Leard
Resources and links mentioned…
Connect with Nida
Find out how valuable your business is and what key drivers you need to work on to increase the value and impact of your business by completing the assessment here: http://www.nidaleard.com/businessscore
Ready to become the ambitious business owner of your dreams? Take this 2-minute quiz to discover what sets you up for entrepreneurial success: http://www.nidaleard.com/quiz
Get a copy of my book “One to Millions Entrepreneur” on Amazon: https://www.amazon.com/dp/B099C5G611/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1626635077&sr=8-1