37 min
Schitt’s Creek: How to Write Relatable Characters into Your B2B Marketing Campaigns Remarkable Marketing
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- Marketing
It’s easy to think of the people in your ad as characters that exist in those 15 seconds alone. But you can create a stronger bond with your brand by focusing on what those characters are like outside those fifteen seconds. But creating multi-dimensional characters is easier said than done.
This week, we’re taking a page out of “Schitt’s Creek.” We’re exploring the roles of relationships, flaws, and real-life experiences in relatable character building for your B2B marketing.
It’s easy to think of the people in your ad as characters that exist in those 15 seconds alone. But you can create a stronger bond with your brand by focusing on what those characters are like outside those fifteen seconds. But creating multi-dimensional characters is easier said than done.
This week, we’re taking a page out of “Schitt’s Creek.” We’re exploring the roles of relationships, flaws, and real-life experiences in relatable character building for your B2B marketing.
37 min