School of Impact Jason Meland

In this episode, I delve into the harsh reality that 94% of coaching businesses fail within the first three years, a statistic that underscores the challenges faced by many talented coaches and entrepreneurs. Despite their skills and potential to make a significant impact, most falter due to a narrow focus on tactics and strategies alone, neglecting the broader framework needed for sustained growth. Drawing from my 11-year journey in the industry, marked by failures and successes alike, I emphasize the importance of a holistic approach encompassing four key pillars: the "house" representing strategies and tactics, the "hands" symbolizing skill development, the "head" embodying psychological mindset shifts, and the "heart" reflecting emotional well-being and physiology. Through personal anecdotes and insights, I illustrate how addressing each of these aspects leads to transformative growth, empowering individuals to thrive in their coaching businesses. This episode serves as a roadmap for coaches and entrepreneurs determined to break free from the cycle of failure and achieve lasting success.
 
“Success isn't just about tactics and strategies; it's rooted in shifting your beliefs, mastering essential skills, and nurturing your emotional state."
 
The shocking statistic: 94% of coaching businesses fail within the first three years.
The emphasis on talent and potential among coaches and entrepreneurs.
The importance of going beyond tactics and strategies to focus on deeper aspects like skills, beliefs, and emotional state.
Practical advice on shifting beliefs, mastering skills, and nurturing emotional well-being for sustainable growth.
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In this episode, I delve into mastering content engagement for business success, joined by an online fitness coach sharing real-world insights. We discuss shifting focus to quality engagement, using messaging and influence, and creating demand for longer-form content. We explore strategies for addressing audience beliefs and announce an upcoming masterclass on fixing messaging for better results. Tune in for actionable insights to elevate your content strategy and business growth. Don't forget to subscribe and share your takeaway in the comments. Your message matters, so let's create impactful content together!



“It's not about just getting engagement; it's about getting the right engagement.”
Effective content goes beyond mere engagement metrics.
The power of messaging in attracting the right audience.
Leveraging conversion content formulas for live training, masterclasses, etc.
Identifying and addressing the audience's limiting beliefs.
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In this episode, we uncover why many online fitness coaches and business owners struggle to convert content into sales despite their efforts. It's not about posting more or running ads; the real issue often lies in using the wrong words that don't resonate with the audience. The analogy of trying to order food in a foreign country without knowing the language captures the confusion and frustration. By understanding and implementing strategic messaging, success stories like Patty's showcase significant revenue boosts and consistent sales growth. Key steps include refining messaging, developing a strategic content plan, and using DM scripts and nurturing content to convert leads effectively. Listeners are invited to a full training session for deeper insights and encouraged to leave comments sharing their takeaways, emphasizing the power of impactful messaging for business success.
 
“Your marketing is no different. You have to say the right words, and then plug those words into a strategic content plan."
Discovering the right words and crafting a strategic content plan is essential for attracting and converting clients effortlessly.
Analyze and refine messaging to resonate with the target audience's desires and triggers.
Develop a strategic content distribution system that includes a mix of videos and written content to engage and convert.
Utilize DM scripts, strategic nurturing content, and video sales letters to convert leads into clients effectively.
 
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In this episode, I share my journey from inconsistent leads to a thriving online business with predictable client acquisition. I delve into the Messaging Mastery Makeover, refining messaging for consistent conversions by identifying client struggles, aspirations, and emotional triggers. We explore strategic content cadence, including connection, influence, authority, and conversion content, aligned with psychological triggers for engagement. Lastly, I highlight cash conversion, converting leads into clients without excessive chasing. Tune in for actionable strategies to elevate your online client acquisition and achieve consistent growth.
 
“Refine your message so that it influences your potential clients to want to buy your stuff."
 
The crucial role of brand messaging in transforming client acquisition into an attraction process.
Breakdown of essential components such as identifying client struggles, aspirations, emotional triggers, and beliefs for effective messaging.
Implementing a systematic approach to content creation and distribution based on psychological triggers.
Streamlining the conversion process for consistent client growth and revenue generation.



Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In today's episode, I have the pleasure of hosting two incredible guests, Wayne Sutherland and Nicole Doumont, who are widely recognized as sought-after women's coaches and the co-founders of Elite Fitness Team. Together, we delve into their remarkable journey, starting from their origins as an in-person personal training studio to successfully transitioning into a thriving online coaching platform. Throughout our conversation, Wayne and Nicole share candidly about the challenges they encountered, including financial hurdles and unexpected transitions, highlighting the courage and resilience required to navigate such obstacles. Join us for an enlightening discussion filled with valuable insights and actionable strategies that can empower you on your own path of growth and success. Get ready for a rollercoaster of inspiration, humor, and valuable takeaways!
 
 “It is good to have people in your environment that support you and stuff, but you're the one that ultimately has to take those large steps and have the courage.”
The significance of mindset and positive affirmations in navigating challenges and achieving success.
The importance of having a supportive environment, whether it's a business partner or a coach, is emphasized throughout the conversation.
Wayne and Nicole share personal stories of overcoming financial hurdles and making tough decisions to propel their business forward.
The episode sheds light on the power of self-awareness, intuition, and visualizing goals outside of one's current circumstances.
 
Connect with Wayne and Nicole:
Facebook:https://www.facebook.com/elitefitnessteaminc
Email: nmdoumont@gmail.com
           waynestephenws@gmail.com 




Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland

In this episode, I delve into the journey of building a successful online coaching business, with the aim of reaching multiple six or even seven figures within just 12 months. I share my own experiences and insights, hoping to offer valuable nuggets that listeners can apply to their own ventures. One common pitfall I discuss is the tendency for many online coaches, particularly in health and fitness, to become overly fixated on strategies and tactics without considering the right sequence of execution. Drawing parallels with the structured approach of building Legos, I stress the importance of following a methodical order. I introduce the concept of the "Three M's of Business Growth," starting with crafting a targeted message and offer for a specific avatar, then developing essential money-making skills and systems, and finally, addressing the critical aspect of mindset and energy. I dive deep into the significance of effective messaging, emphasizing its role in connecting with the audience, articulating their pain points and aspirations, and ultimately driving action
 
“Success is 80% psychology, 20% strategy, and I actually think it's a bigger gap, I think it's a 90/10”
 
Prioritizing the correct sequence of strategies and tactics for optimal results in business growth
Unveiling the development of essential skills and establishment of efficient systems for lead generation, nurturing, sales, and service delivery
Delving into the importance of tailoring messages and offers to resonate with specific target audiences
Exploring the three pivotal "M's" for business success: Messaging, Money-making skills and systems, and Mindset and energy




Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland