867 episodes

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

    • Business
    • 4.7 • 323 Ratings

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

    Thinking of Adding Ads To Your Podcast - Listen to This First

    Thinking of Adding Ads To Your Podcast - Listen to This First

    I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do. 
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Timeline
    00:00:00 - Introduction / Opening
    00:01:30 - Matt: The Author Inside You
    00:03:26 - Scott: What Was That Like?
    00:07:22 - Kim: The Pharmacist's Voice
    00:11:32 - Clay: Fish Nerds
    00:13:32 - York: Welcome to Earth Stories
    00:16:51 - Zoe: Back Look Cinema
    00:19:29 - Mark: History of North America 
    00:20:18 - Paul: Pass ACLS Tip of the Day 
    00:22:51 - Chris: Podtastic Audio 
    00:23:56 - Timothy: Create Art Podcast 
    00:30:49 - Join the School of Podcasting 
    00:31:50 - Daily Podcast Tips 
    00:32:08 - Media Roundtable Chimes In 
    00:33:27 - Sanborn: Best Coop Games 
    00:35:04 - Chris: Deal Casters 
    00:38:14 - Chris: Dads with Daughters 
    00:38:54 - Brian: Relaxed Male 
    00:40:44 - Skipping Ads Settings 
    00:42:20 - Dave: School of Podcasting
    00:43:05 - What Did We Learn? 
    00:44:09 - Media Hosts With Dynamic Tools 
    00:45:14 - Programmatic Complaints 
    00:47:42 - Consider Your Source 
    00:49:38 - Question of the Month 
    00:50:38 - Live Appearances 
    00:51:39 - Next Episode 
    Mentioned In This Episode
    Episode 858 on Bad Advertising
    Jordan Harbinger Show
    Libsyn.com
    Captivate.fm
    Blubrry.com
    Buzzsprout.com
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Heather Osgood Show
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
     
     

    • 50 min
    Unleash the Power of LinkedIn for Your Podcast: Insider Tips from a LinkedIn Pro

    Unleash the Power of LinkedIn for Your Podcast: Insider Tips from a LinkedIn Pro

    One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions.
    Check him out at www.danielalfon.com

    • 29 min
    Don't Get Bitten: Identifying Predatory Practices in Podcasting

    Don't Get Bitten: Identifying Predatory Practices in Podcasting

    Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in a way that positioned themselves as an authority.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 
    QUESTION OF THE MONTH
    Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
     Where Will I Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
     
    Join the Newsletter For More Podcast Tips
    Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
     
    Become a School of Podcasting Affiliate
    Go to schoolofpodcasting.com/affiliates
    and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today
     
    Mentioned In This Episode
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
     David Hooper's Build a Big Podcast
    Making the Case Article by Tom Website of Sounds Profitable

    • 36 min
    What Makes This Great? Behind the Scenes With David Hooper

    What Makes This Great? Behind the Scenes With David Hooper

    David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show. 
    I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments. 
    Check Out Dave's Books
    As an Amazon Associate, I earn from qualifying purchases
    Dave has a number of books on Amazon like 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience (Big Podcast) and Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show
    What I Liked About This Episode
    Dave would increase the pressure by talking about the stakes of the situation. There was also a lot of "I wonder what happens next," which is always great. 
    At one point, he launched into a story that somewhat relieved the pressure and helped establish Dave's street credibility (he has interviewed a TON of people on his Music Business Radio show).
    You will also hear Dave be vulnerable as he shares his thoughts on the interview with Dolly.  Ultimately, you can't wait to hear how the interview goes. Did it happen? Was it good? Did Dave cry? Did he blow it? You can hear the uninterrupted full version of the episode at https://podcast.bigpodcast.com/audio/9113/571115
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    QUESTION OF THE MONTH
    Each month I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
     
    Mentioned In This Episode
    Join the School of Podcasting Community
    Big Podcast Website
    David Hooper's Books On Amazon
    Behind the Seams: My Life in Rhinestones
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    This is episode 904 of the School of Podcasting
     

    • 1 hr 11 min
    Capturing Fleeting Ideas That Your Audience Needs to Hear

    Capturing Fleeting Ideas That Your Audience Needs to Hear

    We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their strategies which range from No Tech to Multi-level tech so you can find what works for you! Click Listen!
     
    OK Boomer! It's Time To Start Your Podcast
    Hey Boomers! Ready to share your wealth of wisdom with the world? The School of Podcasting is calling YOU to become the next podcasting sensation!
     Don't let the digital age pass you by—join our Boomer-friendly podcasting community. Whether you're into travel tales, grandparenting tips, or reminiscing about the good ol' days, there's an audience eager to hear YOUR story.
     No tech headaches here! Our step-by-step courses make podcasting a breeze. From vinyl to virtual, let's turn your experiences into captivating audio adventures.
    Embrace the mic, Boomers! Enroll now at the School of Podcasting and let your voice echo through the digital era. Because your stories are timeless, and the world is ready to listen!
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Contributors Scott from What Was That Like sends an email to himself.
    Mark from Practical Prepping uses Evernote and a Voice Recorder and reviews all the ideas weekly to get them organized.
    Brandon from Dallas likes Joplin
    Mentioned In This Episode iDrive (aff)
    Joplin(video)
    Notion(video)
    Apple Notes (video)
    Evernote (video)
    Zettelkasten
    Google Keep(video)
    Matthew Perry Book: Friends, Lovers, and the Big Terrible Thing: A Memoir (aff)
     
    Join the Newsletter For More Podcast Tips
    Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
    Where I Will Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
    QUESTION OF THE MONTH
    Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee and give some of that value back. 
     
    TIMELINE
    00:00:38 - Opening
    00:01:22 - Capturing Fleeting Ideas
    00:01:51 - Scott From What Was That Like
    00:04:16 - Brandon from Dallas
    00:07:22 - Mark from The North America Podcast
    00:08:19 - Mark From Practical Prepping
    00:09:50 - Randy From Hot Springs Village Inside Out
    00:10:45 - York From Welcome to Earth Stories
    00:12:21 - Join The School of Podcasting
    00:13:23 - BOOST
    00:13:40 - Jim From Home Gadget Geeks
    00:14:47 - Dave's Screenshot
    00:16:38 - Dave Note-Taking App
    00:18:14 - What Do You Need It To Do?
    00:19:13 - NOT One Drive iDRIVE!
    00:22:12 - Get To Know Your Tools
    00:23:14 - Beware FOMO Fear of Missing Out
    00:24:33 - SAAS Frustrations
    00:26:28 - Question of the Month
    00:27:27 - Live Appearances
    00:27:59 - Why Is This Good Coming Back
    00:28:20 - Everything is at the School of Podcasting
    00:29:00 - Bloopers
    00:29:13 - RIP Matthew Perry

    • 27 min
    How to Build a Podcast that Drives Leads and Credibility

    How to Build a Podcast that Drives Leads and Credibility

    While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard. 
    An entrepreneur can boost sales when their podcast is
    On a regular schedule (it helps you be seen as reliable).
    Makes points through personal stories (it helps them to know you, while not going on a complete tangent).
    Good. Most people do not listen to shows that need help. Seeing you as reliable, personable, and helpful makes it easy to boost sales. 
    Learn More From Courtney
    Courtney Elmer is from the AntiFragile Entrepreneurship Podcast ( www.antifragileentrepreneurship.co ) where she extracts the invaluable wisdom from business leaders who have turned their biggest failures into fuel for exponential growth. 
    She also conducts live workshops
     antifragileentrepreneurship.co/workshop
    and has a private podcast at 
    antifragileentrepreneurship.co/access
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll quickly create high-quality, engaging content. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Mentioned In This Episode
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Courtney's Workshop
    antifragileentrepreneurship.co/workshop
    Dave's Blog on YouTube Music
    https://schoolofpodcasting.com/youtube-rss 
    Boost The Show Using a New Podcast App
    www.newpodcastapps.com 
    Join the Newsletter For More Podcast Tips
    Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
     This episode originates from https://www.schoolofpodcasting.com/902 
    This episode required 5 hours and 25 minutes to research, record, and publish this episode. Do consider a one-time donation.
     
     

    • 43 min

Customer Reviews

4.7 out of 5
323 Ratings

323 Ratings

Rickt4du ,

Podpage

Your recent episode on Podpage Elite got me to upgrade from Pro. Worked with the SEO feature last night and corrected all my shows. Most had 4 or 5 warnings and 3 or so fails. Now, they’re all perfect. Definitely worth a 5 star review and a follow. Thanks!!

JohnEmotions ,

Valid info, reliable source, slight bits of cringe

Growing up in California during the heyday of glam rock, trash metal and west coast rap there were these certain types of folks who put on seminars to “teach” aspiring musicians how to “make it in the music business.” The focus was getting signed to a record label and becoming a famous rockstar — “monetizing” your band.

Dave Jackson reminds me of one of those guys now doing the same thing with podcasters and the School of Podcasting. Lots of killer information if you want to follow the crowd of podcasters who came before you. I listen to it for what NOT to do next.

There is one bit of cringe in the beginning that is so 🤮 it tinges the rest of my impression of Dave for the rest of each episode. Mind you, I DO listen to each episode. It’s well-produced. Great sound. Tight editing. But … in the beginning. When Dave says “Hit it, ladies!” … I just can’t. He couldn’t have just said “Hit it!?” This is so much like Mitt Romney’s “Binders full of women” it’s hilarious. Like, Dave has a harem of backup singers he allows to sing for him once a week, then back in the box?

Still, five stars because I’m not a complete animal.

Patricia | The Uncommon Career ,

Literally a school of podcasting!

Have a podcast? Want to be great at it? You MUST listen to this podcast! I listen over and over again. He gives so much value and concrete guidance, and I cannot wait until I can give back for all he helps me / us with. Thanks Dave!!

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This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full t